The first role: excellent waiter. As already mentioned, service is marketing, marketing is service. Account manager must master the basic skills of catering services, in the reception of guests dining should be actively involved in the service, to provide guests with warm, thoughtful service. Such an account manager is most likely to gain the customer's goodwill and trust, so as to establish a good customer relationship, so that he became your loyal customers.
The second role: excellent salesperson. An excellent account manager must be an excellent salesperson, and that's where he comes in. Each catering company has its own unique cultural connotations and business characteristics, for the new account manager, regardless of whether he has had the same work experience, we must carry out systematic training, including social etiquette, sales awareness, sales techniques, as well as corporate culture, marketing policies and other aspects of the real training, they can have full self-confidence to carry out sales promotion, the work of the results are much better.
The third role: the image of the enterprise spokesman. Every boss hopes that their account managers have a good image, good temperament, talent, but the reality is almost impossible to do. But through the systematic training, we can make sure that the professionalism of the customer manager has improved significantly, so that they can be in accordance with the requirements of the unified caliber and spirit to face the guests, show the richness of the enterprise, between the enterprise and the customer to build a bridge of communication.
The fourth role: the customer's counselor. Relative to the customer, the account manager of their own business products, service environment, service facilities, promotional policies, etc., is certainly a more comprehensive, more thorough, as a good adviser, is to be based on the customer's consumer needs, and then according to the actual situation of their own businesses, proper and reasonable arrangements for the customer's consumption activities, to maximize the customer's satisfaction.
The fifth role: the customer's friend. Excellent customer manager, should learn to take the customer as a friend of the same attention, care, maintain a friend-like greetings. In addition to work-related contacts, there can also be a certain exchange of ideas, but also become a friend of a certain area of interest. Of course, should also learn to maintain a reasonable distance.
The sixth role: the customer's secretary. Customers to store, regardless of his occupation, status, generally want to seek face, the account manager should be responsive to this psychological needs of the guests, in order to provide him with thoughtful dining services at the same time, as far as possible with the need to cooperate with his socializing, or in the case of the guests requested to assist him in arranging for a good reception of the relevant matters, so that he and his guests feel honored, comfortable and convenient.