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The queue of empty tables in Haidilao was questioned by hunger marketing. Should hunger marketing be resisted by legislation?
The queue of empty tables in Haidilao was questioned by hunger marketing. Should hunger marketing be resisted by legislation?

1. Why does Haidilao let customers line up when the table is empty? Haidilao is a hot pot brand that we are all very familiar with. Because the service of Haidilao is very good in all aspects, everyone will have a very satisfactory dining experience when dining in Haidilao. In China, Haidilao can be regarded as a successful hot pot brand. Many people and friends will choose to go to Haidilao for dinner, because the service is really good. Some consumers have revealed that there is a Haidilao hotpot restaurant in Yantai, Shandong Province. Obviously, there are many empty tables, but guests are not allowed to eat. Instead, they waited for a long time. Therefore, this consumer questioned the existence of hunger marketing in Haidilao Hotpot Restaurant. However, Haidilao said that at that time, employees were all working shifts, so some areas were closed and some employees were arranged to rest. Although Haidilao gave such a statement, everyone expressed disbelief.

Second, is the practice of Haidilao hunger marketing? Haidilao explained that employees were resting at that time, which was a shift time, and consumers continued to wait outside the store when they were free. This statement is obviously doubtful. After all, what the service industry does is to serve. If it is free, customers waiting outside the store will definitely enter the store for dinner at the first time. How can customers line up outside the store when there is a table available? So it is obvious that Haidilao is suspected of hunger marketing. Although there was no positive response, this incident made many consumers feel that the practice of Haidilao was very inappropriate and failed everyone's trust in the brand Haidilao.

Third, does hunger marketing deceive consumers? Hunger marketing has always been regarded as a serious violation. Many catering industries are very resistant to this kind of behavior, because consumers queuing for too long will inevitably affect business. Therefore, unless some businesses can improve their operations, they will use this method to stimulate consumers' desire for consumption, but this practice is obviously suspected of misleading consumers. Consumers are likely to think that the business in the store is good because of this practice of catering merchants, so hunger marketing is a very disgusting behavior for consumers. I hope there is no such behavior in Haidilao Hotpot Restaurant. I also hope that this Haidilao hot pot restaurant exposed by consumers this time is really because the employees are working shifts and resting. Because of deliberately deceiving consumers, such behavior will be resisted by consumers sooner or later.