why can't the "braised chicken rice", which once swept the country, be sold? Do you know these four reasons?

Lanzhou beef Lamian Noodles, Shaxian specialty snack and braised chicken rice, has been the three giants of Chinese fast food for many years, unifying the stomachs of China people. Whether ordering takeout or eating out, these three kinds of ingredients are most likely to be selected by most people, especially braised chicken rice. The popularity of that year made many stores change their careers one after another. According to historical records, at that time, when it was the most popular, there were more than 5,111 registered Shandong, 4,111 Henan and at least 4,111 Jiangsu. There are also hundreds of big cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Although there is no Lamian Noodles such as Shaxian specialty snacks and Lanzhou beef, it can be regarded as the "big boss" in the specialty snack industry.

braised chicken rice started in Shandong. Authentic braised chicken rice has three unique skills. The juice is bright in color and mellow in taste; Chicken, fresh and tender, fragrant; White rice, rich in aroma, strong and resilient; Therefore, it is very popular among diners. As a native of Shandong, to be honest, braised chicken rice was very good when it first came into contact. At that time, I ate at least once a day, and sometimes I ate twice. I still remember when it was the hottest, no matter in the afternoon or at night, people lined up to order, and they had to wait at least an hour to eat it ... < P > After that, it was not found on the takeaway app, and my friend told me that it had long since disappeared. I suddenly realized that I hadn't eaten braised chicken rice for a long time. The last time I ate it, or three years ago, I still remember that my colleague told me that it was difficult to swallow and then I didn't order it. Yesterday, according to the take-away app, I learned that most of the surrounding braised chicken rice stores were closed. What is the reason? Why can't the "braised chicken rice", which has been popular all over the network, be sold? From the comments made by consumers to sellers, it is found that these three situations may have driven consumers away and made them chilling.

1: unstable product quality. In recent years, there have been accidents in braised chicken rice, and the ingredients exposed on the Internet have worried customers. As we all know, the fresher the ingredients, the more delicious the dishes will be. On the contrary, how to use fake and inferior ingredients, although the cost is greatly reduced, but the taste and nutrients will also be affected. Customers are not fools. It's okay to eat once or twice. If you keep using fake and inferior ingredients, it's natural for consumers not to eat. This is also a problem that most fast food restaurants will encounter, such as Shaxian specialty snacks, Lanzhou beef Lamian Noodles, chuanchuanxiang, and a small hotpot.

2: the quantity is not enough, and the price is higher. This is also a common problem in catering, whether it is fast food restaurants or hotel restaurants, there are many such problems. In a piece of braised chicken rice, there are very few pieces of black pepper chicken. Some bosses who are a little powerful will use chicken, and some bosses will use chicken breast instead. This taste is certainly different from the taste. Then there is white rice. Let alone the rice used, the price alone can make people want to swear immediately. A small bowl of white rice costs 3 yuan money, which is a bit too dark. This is one of the reasons why many people didn't eat.

3: The equipment is too single, and there is not much choice. That's also a disadvantage of braised chicken rice. Normal braised chicken rice usually has only one white rice and one chicken. Except for a few pieces of seasoning in the chicken, most of them have no hot pot side dishes. If you want to add hot pot side dishes, you have to charge twice. In such a diversified period, only selling categories without innovation will definitely be eliminated. That's one reason why customers don't go to eat!

4: There are too many imitations and reproductions! With the popularity of prefabricated dishes and seasoning packets, some stores have tried to make them with seasoning packets in recent years. In that way, although the efficiency is improved, the taste and quality are difficult to guarantee. According to statistics, more than 71% of the takeaways we eat now are made with seasoning packets. Most of the takeaways in all stores have the same taste, because they are all made of seasoning packets. Homogenization is more serious. It is easy for a store owner to open a storefront and set two dining tables, which will dry up the restaurant. Since all the ingredients are pre-cooked seasoning packets, do you think it will be delicious?