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Taobao has restrictions on the quantity of different categories of goods, so small and medium-sized sellers can put multiple categories of goods on the shelves at the same time when they are unable to promote them, so as to achieve the purpose of driving traffic by quantity.

when the store has accumulated a certain number of fans, the store credit has also increased, and the products that can be released under a single category have also increased. In this case, we should adjust the strategy appropriately and concentrate on a single category, which is conducive to retaining fans.

Extended information:

Entry requirements

Taobao Mall Store

1. If it is a brand/manufacturer, it must provide:

Enterprise qualification: the applicant must hold a business license of mainland enterprises and a tax registration certificate

Brand qualification: the applicant must hold a China trademark certificate (trademark acceptance notice)

Service qualification: the applicant must abide by "Taobao".

2. I am an agent, and I must provide:

Enterprise qualification: the applicant enterprise must hold the enterprise business license and tax registration certificate

Brand qualification: formal brand authorization

Service qualification: the applicant enterprise must abide by the service standards of "Taobao Mall" for returning goods for 7 days without reason, providing formal sales invoices and points activities.

Taobao Unnamed Good Store

1. Pass the authentication of Unnamed Good Store

Unnamed Good Store entrusts a third-party authentication institution to authenticate the qualification of Good Store. Authoritative third-party institutions are safe and reliable in certification, and the certification process is rigorous and strictly controlled.

There are two types of merchants: brand and supplier.

The merchants provide materials: after the materials pass the verification, the unknown products will also conduct the following audits to finally decide whether the merchants pass the certification;

1) Make a comprehensive judgment on the supplier's production capacity according to the operation strategy of the corresponding industry, and if necessary, ask the merchant to provide samples for further review.

2) Conduct on-site verification of the supplier if necessary.

Notice to customers: (All documents, pictures and words should be clear)

1) Unknown products will entrust a third-party certification company to review the qualifications of the merchants and issue an audit report on whether they have passed or not;

2) The merchant must check that the materials are fully prepared according to the requirements of the unknown product and send them to the unknown product. Self-declaration of the authenticity of merchant's materials (click here to download) is a commitment document of the merchant to the authenticity of the provided materials. Any merchant who signs the Self-declaration of the authenticity of merchant's materials shall bear corresponding legal responsibilities for the authenticity of the submitted materials.

3) All submitted materials must be stamped with a red official seal, and the copy of the official seal is invalid.

4) whether the audit is passed or not, the audit fee will not be refunded. For businesses that fail to pass the examination and apply for retrial, the retrial fee shall be charged according to the examination fee of ordinary new businesses.

5) merchant certification fee: 211 yuan/company. If the information does not meet the requirements and affects the certification progress, the certification company will verify the reminder once. If the reminder is invalid for many times, it will be rejected and the fee will not be refunded.

Baidu encyclopedia-Taobao shop