Time is an arrow, it comes and goes in a hurry. A period of work has ended. Looking back on this period, our working ability and experience have grown. Let's make a work summary. But how to write a work summary to make a difference? The following is a summary of my work in marketing in the first half of 2022 (selected 6 articles) for your reference, hoping to help friends in need.

Summary of marketing work in the first half of the year 1 I am an ordinary employee of xx Sales Department. When I first arrived at the real estate, I was not very proficient in real estate knowledge and unfamiliar with the new environment and new things. With the help of company leaders, I quickly learned about the nature of the company and its real estate market. As a member of the sales department, I feel a great responsibility. As the facade and window of an enterprise, a person's words and deeds also represent the image of the enterprise. Therefore, we should improve our own quality and set high standards for ourselves. On the basis of high quality, we should strengthen professional knowledge and skills. In addition, we should have a broad understanding of the whole real estate market and stand at the forefront of the market. After this period of training, I have become a qualified salesperson and try my best to do my job well.

With the ups and downs of the real estate market, the company established a joint venture with xx Company in 20xx to complete the sales work together. During this period, I actively cooperated with our employees, and under the guidance of company leaders, I completed the formulation of operating price and advertising planning, which laid the foundation for sales in X years, and finally ended up with a good result of completing the contract amount of xx million yuan in X months. After the baptism of this enterprise, I have gained a lot of professional knowledge and improved in all aspects.

In the first half of the year, the company cooperated with xx Company, which was another major change and qualitative leap of the company. This period is mainly aimed at the sale of houses. Prior to this, the sales department implemented internal subscription and other means to lay the groundwork and create a hot scene. In the sales department, I hold two positions: sales office and accountant. Faced with the increase of workload and the systematization and normalization of sales work, the work seems heavy and moderate. At the opening ceremony, I basically have to work overtime every day to finish my work. After more than a month of familiarity and understanding, I immediately entered the role and completed the work skillfully. Due to the huge amount of house payment, I have been cautious and serious in the process of collecting money. Now I have collected tens of millions of house payments, and all accounts complement each other without any mistakes. In addition, in the monthly work summary and weekly meeting in the sales process, constantly sum up your own work experience, find out the shortcomings in time and improve as soon as possible. In a short period of three months, the sales department cleared all the houses in the second phase and all the remaining houses in the first phase were sold out, which was inseparable from the efforts of me and other sales members.

This half year is meaningful, valuable and rewarding. With the efforts of every employee, the company will have new breakthroughs and new atmosphere in the second half of the year, and can occupy a place in the increasingly fierce market competition.

Summary of marketing work in the first half of 20xx. In the first half of 20xx, with the efforts of all the staff, the hotel marketing department made efforts in one place, actively expanded business, publicized visits, and public relations marketing broke a new world. Hotel business is getting more and more prosperous, with all economic indicators exceeding the same period, achieving more than half of the time and tasks, laying a solid foundation for the successful completion of the annual marketing objectives. The work in the first half of this year is summarized as follows:

First of all, in terms of operating income:

In the first half of the year, * * * completed income of X yuan, including room income of X yuan, accounting for x% of the plan, average occupancy rate of x%, and average house price of X yuan. In addition, the catering income is X yuan, accounting for x% of the plan. May exceeded the guest room task, higher than the same period last year. However, compared with April, the decline in revenue is also relatively large. In addition, the catering revenue in May also exceeded the planned target, which was mainly reflected in the increase of banquet table reservation revenue, which accounted for a large proportion of the catering revenue in that month. Judging from the above operating income, compared with last year, the following year has improved, especially in terms of room income. Although there is not much improvement compared with last year, from the perspective of customer structure, the proportion of individual customers has been greatly improved, which is also in line with the hotel's market positioning. In addition, in terms of catering, although the income exceeded this month, the consumption of individual customers showed a downward trend. How to improve the consumption of such customers should be the focus of the next work.

In terms of departmental work:

In May, the Marketing Department completed the conference reception 13 batches, including the reception of in-store meetings during the medical device conference. Through this reception, the hotel brand has been promoted and recognized by customers. In addition, we also received system meeting teams from Sinochem Tire, kinglake, Zhengzhou Highway Bureau and Shenzhen Foxconn Group. In terms of departmental sales, this month, according to the annual work plan and the guiding ideology of the hotel, we mainly visited customers in the surrounding markets, strengthened the return visit of government tourists, and formed effective opinions. At the same time, according to the market situation in June this month, we actively visited the surrounding conference tourism market in advance, ensuring the stability of hotel tourists in the off-season. In addition, I completed a visit to customers in Xuchang this month. Through this visit, I promoted hotel products and opened up some new customers. At the same time, this month, according to the requirements of hotel star rating, all promotional materials in all areas of the hotel were redesigned to make the hotel logo meet the requirements of star rating standards. In addition, this month, the Ministry launched a team-building month, which strengthened team cohesion and cooperation through daily team awareness training and group activities for the staff of the Ministry.

Public relations marketing:

Mother's Day activities are mainly planned in May. Formulate SMS marketing process and standards, so that SMS marketing mode becomes a daily marketing. At the same time, the department repackaged and designed the wedding banquet products in combination with the situation that catering focused on strengthening wedding banquet products. Now, the unified production of the brochure has been completed and will be put into use next month. In addition, this month, the gifts of hotel integral activities were redesigned and promoted, which enriched the types of gifts and attracted customers' further consumption.

The summary of marketing work in the first half of this year is coming to an end. Looking back on the work in the first half of this year, there are fruitful joys, difficulties in tackling key problems with colleagues, and melancholy when encountering difficulties and setbacks. Time flies, unconsciously, the hopeful second half of the year is coming. It can be said that the first half of the year is a crucial year for hotels to promote industry reform, project start-up, market expansion and sustainable development. The marketing work in the first half of this year is summarized as follows:

After such a tense and orderly half year, I feel that my work skills have reached a new level. I have a clear plan and steps in every job, a direction of action, and a goal of work. I am really confident! Basically, we are busy but not chaotic, tight but not scattered, clear in organization and clear in everything, and fundamentally get rid of the phenomenon of just working hard and not knowing how to sum up experience when we first joined the work. In this way, I walked into this half year from infinite busyness, and walked out of this half year from infinite ease. In addition, at work, I also understand the truth of dealing with people. In contrast, a good attitude, enthusiasm for work and its sense of responsibility are how important.

I experienced a lot for the hotel in the first half of the year. Summing up half a year's work, I contacted many new things, produced many new problems, learned a lot of new knowledge and experience, and improved my ideological understanding and working ability. In my daily work, I always ask myself to proceed from reality, adhere to high standards and strict requirements, and strive to improve my professional quality and moral quality.

Generally speaking, there are still some shortcomings and problems to be solved urgently, mainly manifested in the lack of learning new things, often acting by experience in work, and relying on previous work routines to deal with problems, which is manifested in the lack of bold innovation in work.

In the future work, I will continue to innovate, communicate with my colleagues in time, listen to the opinions of my colleagues and leaders and put them into practice. I will continue to work hard in the next work, report my thoughts and feelings to the leaders, and correct and make up my shortcomings and defects in time. We need unity to strengthen our work and cooperation to achieve success and push our work forward! I believe: under the correct leadership of the superior, the future of xx Hotel will soar like an eagle.

Summary of marketing work in the first half of 20xx. In order to make the hotel develop better and serve customers better, the hotel sales department summarized the work in the first half of 20xx as follows:

1, personnel adjustment.

The sales department of the hotel opened the front desk and other positions. In the first half of the year alone, there were X salespeople, which was more than twice that of star-rated hotels of the same size. The team of hotel general managers analyzes the reasons, and the key is X people, which is the responsibility of the main managers. So the hotel decisively adjusted the sales manager and reduced the number of employees to X, which enhanced the sense of post competition and the sense of responsibility for active promotion.

2. Broaden channels.

The original decomposition index of the sales department depends on people and lacks scientific basis (teaching cases, test papers, courseware and teaching plans). It is difficult for the hotel to complete the business indicators on schedule. In view of the poor market research, reasonable positioning and channel division in the first half of the year, the general manager team studied and approved the "sales plan" for the second half of the year after adjusting the department managers. Among them, on the basis of the original three natural sales channels, such as agreement company, online booking and door-to-door individual, we have expanded and increased channels such as exhibitions, teams, peers and membership cards, and set up special personnel to take charge of the channels, and break down the indicators according to the proportion of the tourists of each channel to the total tourists of the hotel. In this way, one is to scientifically divide channels (teaching cases, test papers, courseware and lesson plans), the other is to rationally decompose indicators, the third is to stimulate everyone's sense of responsibility and initiative in promotion, the fourth is to gradually reduce staff and increase efficiency, and the fifth is to obviously promote sales performance.

3, the room has a reward.

According to the hotel's marketing strategy of positioning itself as a business-oriented characteristic hotel, focusing on receiving business guests and individual customers of the agreement company, supplemented by the online booking and exhibition team, and referring to some successful experiences of peer hotels, the general manager team has formulated a certain percentage of commission reward for the front desk receptionist of the sales department after selling the house at a price higher than that of the agreement company. This incentive policy greatly mobilized the reception staff's enthusiasm for promotion and service attitude, and made the personal income of hotel guests rise from X million yuan in the first half of the year to X million yuan in the second half of the year, an increase of about x%.

4. Window image.

The front office of the sales department not only makes full use of the preferential policies given by the hotel, but also pays special attention to shaping the window image of the hotel. First, reasonably sell and control rooms to ensure the maximum benefit of the hotel. For example, this year's auto show and housing exhibition, reasonable operation ensures the satisfaction of guests and the best interests of the hotel. The occupancy rate exceeded 100% for several days in a row, and the average house price also rose sharply. Second, improve the workflow and establish various inspection systems. Strengthen the revision and improvement of the front desk reception checkout and handover workflow, especially the use of "guest settlement bill" during checkout, which reduces the time for guests to wait for checkout and changes the cumbersome and error-prone situation of checkout. Strengthen the on-site supervision of supervisors. By increasing the platform time for supervisors to go to the front desk, all kinds of difficult problems of guests were solved in time, which played an inspection and supervision role in employee smile service. Strengthen the double inspection of supervisors and foremen. The supervisor and foreman are required to check and sign the household registration book of each shift every day to enhance the sense of responsibility of the supervisor and foreman. There were no mistakes and omissions in household registration, visitor registration and online delivery this year. In a word, under the leadership of the general manager, the front office has set records for the hotel one after another, paying close attention to implementation, grasping the opportunity and promoting sales efficiently. The number of individual guests staying in the hotel increased from x% to x% of the total room income, with the highest daily income of X yuan and the highest average daily house price of X yuan. We received x million guests and x million foreign guests throughout the year.

5. Complaint handling.

The sales department, especially the front desk, is the facade of the hotel, and it is also the place where guests ask questions, reflect the situation, make suggestions and complain relatively. Based on the tenet of "guests first, service first" and "completely satisfying guests", from department manager to supervisor, foreman and even receptionist, we can not only be polite and enthusiastic, but also resolve conflicts and properly handle complaints from large and small guests. Over the past year, the sales department * * * received and handled about xxx complaints from guests, which reduced the economic loss of the hotel by about xxxx yuan and won more repeat customers.

In addition, according to the requirements of the hotel general manager team, the sales department began to change from passive sales to active sales, from disorderly work to orderly work, from inefficient negotiation to efficient negotiation, from non-basic management such as market research and analysis to monthly market research and analysis and customer room delivery ranking. , directly won a sharp rebound in sales performance. In the second half of the year, * * * earned X million yuan, an increase of X million yuan or about x% over the first half of the year.

Taking reform as the driving force to do a good job in catering.

1, performance linked. Although the restaurant is a department post of the hotel, it is the first to enter the market track in the management system, and the restaurant has formally implemented the performance-linked reform measures, that is, the operating income index of the restaurant is approved to be X million yuan/month, and the total salary is controlled to be X million yuan/month. Under certain expense and gross profit rate standards, if the income target is overfulfilled or unfinished, the corresponding proportion of total wages will be deducted according to the proportion of completed or unfinished. This performance-oriented approach, on the one hand, brings invisible pressure to the managers, waiters, chefs and other personnel in the restaurant kitchen, and brings some negative effects, such as lack of ideological work or improper management; On the other hand, let everyone turn pressure into motivation, promote restaurants and kitchens to do business promotion consciously and actively, and create more benefits. For example, restaurants open summer night markets, increase breakfast varieties and so on.

2. compete for posts. In addition to the reform of distribution policy, the employment mechanism is also more flexible. Managers can go up and down, employees can go in and out, and they compete for posts according to their work performance. These are conducive to the smooth implementation of government decrees in hotels and departments and are prohibited. Of course, if the main managers are poor in quality or management, there will naturally be some bad consequences. But on the whole, restaurants put supervisors with excellent performance and ability into responsible positions, promote hard-working employees to foreman, and discourage incompetent supervisors, foreman and employees, which more or less promotes the development of restaurant work and provides a guarantee for management mechanism to achieve revenue goals.

3, tasting assessment. The hotel requires the chefs in the restaurant to create several new dishes every week or at least every other week. The store-level leaders and managers of relevant departments will try to grade the dishes, assess the professional level of the chefs, and suggest promoting new dishes that are basically satisfactory. Over the past six months, the restaurant * * * has launched a variety of new dishes, among which, iron plate ribs dumplings, spicy beef tendon and China-style drunken chicken, fresh game and green beans mixed with Flammulina velutipes are widely recognized by diners. In addition, the chefs who have passed the examination are commended and encouraged, and the chefs with poor business skills are required to be replaced in time.

Summary of marketing work in the first half of the year 5. The past six months have been relatively unsatisfactory for the hotel's annual revenue and profit targets. It is necessary to review the work, achievements, experience and shortcomings of the past six months, so as to foster strengths and avoid weaknesses, strive for progress and strive for good results in the second half of the year. Now summarize the marketing work in the first half of the year.

First, pay attention to efficiency and do a good job in marketing.

1, personnel adjustment. The hotel has adjusted the marketing staff, continuously expanded the sales team, and enhanced the on-the-job staff's sense of competition and responsibility for active sales. According to the analysis of the leading group of the marketing department, improving the sales performance is mainly to manage the sales staff well, issue scientific and reasonable sales indicators, and stimulate everyone's sense of responsibility and initiative.

2. Expansion of customer structure. On the basis of the original natural sales channels, such as agreement units, on-site individual customers, international cards, etc. The hotel expansion has increased channels such as group rooms and online booking, and the indicators have been broken down according to the proportion of customers in each channel to the total hotel customers. In this way, the indicators issued to the sales staff can be well-founded, and the decomposition indicators are reasonable, which can promote the promotion of sales performance and enable the hotel to complete the business indicators issued on schedule.

3, meals, room rate commission reward. According to the characteristics of hotel market positioning, the marketing strategy is mainly to receive business guests, individual guests and international card guests from the agreement unit, supplemented by online booking and team room, and the marketers will reward a certain percentage of commission after exceeding the monthly sales target. This incentive policy greatly mobilized the enthusiasm of sales staff and enhanced their service awareness.

4. Complaint handling. The marketing department directly serves the guests, and it is also a relatively concentrated place where guests ask questions, reflect the situation, make suggestions and complain. Based on the tenet of "guests first, service first", the marketing department accepts and properly handles complaints from guests, which reduces economic losses for the hotel and wins more repeat customers. In addition, according to the requirements of hotel leaders, the marketing department began to sell from passive to active, and from disorderly work to orderly work, which directly won a sharp rebound in sales performance.

Second, the problems still existing in the hotel

After half a year's work and the joint efforts of all staff, the results are obvious. But we can't ignore the existing problems. Some of these problems come from guest complaints and other feedback, and some are found by hotel quality inspection or departmental self-inspection. Facilities and equipment are not perfect. In particular, the tables and chairs in the guest room are damaged at edges and corners, the wallpaper is moldy, the shower curtain is moldy, the carpet is dirty, and the floor tiles are cracked. Service skills need to be improved. The comprehensive qualities of service technicians, such as cultural literacy, professional knowledge, foreign language level and service ability, are uneven. The hotel has not yet worked out a set of standardized and feasible "incentive mode". Individual behaviors such as arbitrariness of service skills are more serious.

The service quality needs to be optimized. From many inspections and guest complaints, it is found that the service quality of employees in various departments and positions in the hotel is high and low horizontally and good and bad vertically. The recurring problem is that some employees in some departments or positions are untidy, polite and not active, with poor reception service and inflexible handling. In addition, careless cleaning and untimely equipment maintenance have also affected the overall service quality of the hotel.

By reviewing the work of the hotel for half a year, we encourage and spur the whole store to enhance self-confidence, cheer up, carry forward achievements and rectify problems. We will also formulate governance objectives, business indicators and work plans for the second half of the year. In the second half of the year, I hope that all departments will cooperate happily in their work and jointly create good performance for the hotel.

Summary of marketing work in the first half of the year 6 xx sales department is one of the earlier outlets of the company. Company leaders are more concerned, and moving xx involves everyone's heart in the company. The chairman visited the site to guide the moving work, and expressed condolences to the employees, encouraging all employees to make persistent efforts, overcome difficulties and do their jobs well. Teacher Wei personally participated in the moving work and put forward valuable opinions on the location of the store and hanging cans. And often call to ask about the progress of the work, and attach great importance to the moving work. Mr. Wei went to the store to audit the financial work, guide the work in the store and put forward constructive suggestions. We feel very warm and grateful for the great help given by xx Division.

On behalf of all the staff of xx, please allow me to express my deep gratitude to the leaders and colleagues at all levels who have supported our moving work, and thank your for his strong support and help. We must live up to the high expectations of the leaders and hand in a satisfactory answer sheet to the company with our own practical actions!

Now let me briefly report on my recent work:

I. Operation of the Operation Department in the First Half of the Year

Under the correct leadership of the board of directors, relying on the wisdom and strength of enterprise employees, we will adhere to the work style of seeking truth from facts and working hard, strengthen production and operation management, carry forward the enterprise spirit of working hard, and strive to expand market space and market share. In the case of sluggish market demand, the cumulative sales in the first half of the year was 5250/t, up 9.5% year-on-year. 6%。 The cumulative purchase was 5305/t, up 9% year-on-year. The accumulated sales revenue is 33.82 million yuan, but the economic benefit is not good, which is lower than the same period. The overall situation of petroleum industry development is grim, the overall market demand is weak and the prospect is not optimistic. Competition is fierce and profitability is declining. In this environment, we should promote refined management, reduce operating costs, strengthen risk prevention, be customer-oriented, aim at strengthening and expanding market share, and strive to achieve new breakthroughs and steady growth in sales and profits in the second half of the year.

Second, a brief introduction to moving.

1, introduction of real working environment

Because of the rush to move, the time is tight and the task is heavy. Some work is imperfect and passive. Production workshops and office buildings are under construction. After the bulk oil tank is hoisted, the medium packaging can't be produced normally, the equipment has nowhere to be installed, the ground is muddy, and the working environment is very poor. In order not to affect sales and minimize losses, employees all work in the open air. The sun is like fire in dog days, the earth is like fire, and the ground temperature is as high as 40 degrees or above. The employees were sweating like rain, their clothes were soaked with sweat and refused to stop working. After clothes are dried in the shade, there will be a layer of white salt. The sun shines on the skin, with slight redness and pain, and the skin is sunburned without complaint. Rainy days are like swamps, so muddy that you will slip if you are not careful. However, the employees joked that this is the long March of our xx company in the new period, and it will be a brilliant tomorrow if we go there!

Sweat on sunny days and mud on rainy days, which is a true portrayal of our working environment. Faced with the harsh working environment, none of our employees flinched and complained. Instead, we should actively engage in our work, try our best to overcome difficulties, solve problems and do our job well. In the same boat with the company, * * * in the same boat, * * * to tide over the difficulties. Fully developed the ownership spirit and quality that a xx employee should have. Here I say to all the staff of xx: "You have worked hard."

2. Introduction of the new factory

In order to enhance the company's image, meet the market demand, adapt to market development and break through the bottleneck of its own development. Build our workshop into a modern workshop with specialization, scale and perfect infrastructure. We visited many enterprises on the spot, absorbed the advanced experience of the same industry, adopted the suggestions of equipment manufacturers, and combined with our actual situation. Designed its own multi-functional workshop, integrating production (small and medium-sized packaging, soft packaging, palm oil bags) washing barrels and warehouses. The space utilization rate is improved, and the process flow is more reasonable, scientific and perfect. At the same time, it also reduces the investment cost. At present, the civil work has been completed and the color steel capping is under construction. The main project of a comprehensive public building integrating office and accommodation has been completed. Accelerate infrastructure construction, advance the construction period, and strive to put into production as soon as possible!

Third, promote brand building with quality service.

Under the pressure of imbalance between supply and demand in the market, price wars break out one after another. However, price competition has been unable to open the distance between the two, and service has become a sharp weapon for the grain and oil industry to stand out. Selling products is selling brands, and service is the cornerstone of brand reputation. Only by strengthening service consciousness, improving service level and advocating professional service and thoughtful service. Only in this way can it be better recognized by the market and trusted by customers. Only in this way can we improve the reputation of products and better build brands.

Iv. development plan of xx business department

After the new workshop is completed; This is a new test for each of us. Facing the new situation and new technology, we all need to learn to adapt. We should cultivate our own learning ability, establish a learning team and improve our own level to adapt to the rapid development of the company. We promote the development of stores from the following five aspects.

1. bulk oil is the business unit, and its main customers are food factories and secondary wholesalers.

2. China packaging has been upgraded in an all-round way, and its internal quality and appearance image have been improved. On the basis of the original customers, develop large canteens and high-end hotels to enhance the brand image.

3. Fill small packages, enter farmers' markets and supermarkets, and improve their product systems.

4. After expanding the tank capacity, strive to do transit business for large manufacturers and enhance their own strength.

5. Develop some new varieties, such as disposable packaging, and seek new profit growth points. Do a good job in the follow-up development of products.

After the new store is completed, it will inject new vitality into the development of xx Operation Department. It is a turning point and a new starting point for xx. Xx will stand in the xx market with a brand-new look and image. We will, as always, inherit and carry forward xx corporate culture, put people first and reward hard work. We will be pioneers in the new era, keep pace with the times, blaze new trails, dare to be the first, and strive for first-class. Hand in a satisfactory answer sheet for the company and employees with your own practical actions!

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