What is an economy hotel? What is the essential difference between a budget hotel and a star hotel? So far, no one can give a unified standard.

In recent years, some domestic experts and scholars have done more and more research on this concept. The following is a summary of this concept by some foreign experts and scholars.

Quest (1983) believes that budget hotel is a new type of hotel with small scale, limited facilities and affordable price. Lee (1984) pointed out that it is the fastest-growing hotel type in the hotel industry, providing clean and concise rooms; Bell (1984) pointed out that American budget hotels only operate rooms, about 150, and the overall price is 25%-50% lower than that of medium-sized hotels. Gilbert and Arnold (1989) are defined as hotels that provide limited services and standard accommodation environment: the quality is equivalent to three or four-star hotels, but the price is 25-30% cheaper; In the early 1990s, Snior and Morphew (1990) thought that economy hotel was a kind of accommodation for short-distance travelers with low budget. Justus (199 1) describes the American Vettel hotel rules as an economical accommodation industry, which provides basic facilities and keeps the price low, without catering services, banquet facilities, gyms and other entertainment facilities; Davidson (1993) pointed out that the economical accommodation industry has all the advantages of chain hotels, and through specific design and management, it can have very competitive housing prices, thus achieving low construction costs and low operating costs.

Key points of budget hotel design and planning 1. Location and environment

● Economy hotels are not cheap hotels. Low investment and low operating cost is one of the characteristics of budget hotels, but it is not the essence or the absolute purpose. The essence of budget hotels is low burden and quick return, which makes the general scale and business orientation of budget hotels relatively limited.

Economy hotels are characterized by less money and faster money, but they can only survive in cities or regions with developed economy, fast population flow, high density, convenient transportation and mature municipal facilities. It is difficult to build a real economy hotel in economically backward areas.

● Economy hotels mainly operate in guest rooms, with little or no supporting facilities such as catering, entertainment and meetings. Therefore, restaurants, bars, shops, postal services, entertainment, convenience stores and other facilities that can meet the comprehensive needs of guests within walking distance should be available within a radius of 300m around the hotel, and the traffic station should be close.

● When selecting the location of budget hotels, special attention should be paid to the existing municipal conditions and communication conditions.

Second, investment and evaluation

● The investment quota and investment target must reach a reasonable balance. At the same time, it is necessary to evaluate the source structure, its reliability and durability.

● The determination of investment amount is based on the accurate understanding of construction cost and operation cost, and the objective calculation of the feasibility and cycle of investment return.

● The more rooms, the lower the unit cost.

● Pragmatic selection of equipment.

Three. Scale and function

Budget hotels can be large or small, but the setting of 16-20 rooms per floor and the total number of floors not exceeding 10 is ideal. The appropriate total construction area should be limited to 6000- 10000m2. Of course it can be smaller.

● Economy hotels can also be built in large-scale commercial complexes, so as to facilitate other functional areas of the complex (such as restaurants, bars, theaters, shops, etc.). ) can naturally support and serve the hotel.

● You can also use an area on the first floor of the hotel to attract investment, such as arranging fast food restaurants, laundries and travel agencies. , which not only supplements the function, but also facilitates the guests.

●“B& amp； B "(accommodation plus breakfast), the guest room is the most important function of the budget hotel, which should account for 70-80% of the total construction area of the hotel; Followed by the front hall (lobby), restaurant (or cafeteria), and sometimes there may be cake shops, small commodity kiosks, small bars and so on. Economy hotels don't want guests to stay in the public areas of the hotel for a long time, and the lobby is exquisite and practical. The operation, scheduling, monitoring and financial functions of the hotel are located in the front desk area.

● Safety, hygiene and convenience are the basic standards.

● Support and guarantee of social service support system.

● Employee management mode and its application.

Fourth, style and form.

Low budget hotels can also be divided into "style" and "mass". Compared with culture, the style pursues some artistic effects and theme connotation, and emphasizes humanized environment, which is beneficial to sales. The popular type is relatively simple, cheap, extremely demanding in location and difficult to operate.

Budget hotels are also divided into "urban type", "holiday type" and "European type": different rules, different positioning and different effects.

● Periodicity of style: Most enduring hotel styles are not "fashionable", while more popular hotels must constantly inject a lot of cultural blood with design to maintain the life of style. Economic indicators of budget hotels (examples) Examples: an budget hotel with 120 rooms;

1. Building area: 6,000m22. Building structure: reinforced concrete frame-shear structure; 3. Investment estimate:180,000 yuan; 4. Hotel staff: 20 people; 5. Sales revenue: 6 million yuan/year on average; 6. Operating cost: about 6,543,800 yuan+0.8 million yuan Description: The more rooms, the less pool area, the lower unit cost and relatively lower operating cost. However, there are generally no more than 200 budget hotels.

Your "humanized design" is embodied in "III". Scale and function "and" four. Style and form "

"Manual measurement" can be found in Level 2, Level 3 and Level 4.

Business hotel? There is no unified standard system at present. In fact, the definition, connotation and extension of the concept of business hotel itself is historical and dynamic, and it is constantly revised with the change of business tourism market demand and the innovative activities of industrial supply. We can also grasp the development orientation of business hotels committed to brand cultivation from the following aspects.

The first is customer orientation. Business guests should occupy an absolute dominant share in the hotel's total tourist source structure, which is a basic standard to distinguish business hotels from non-business hotels. The formation of tourist source structure can not be separated from the active guidance of hotel operators' strategies, such as giving hotels corresponding brand connotation and brand association, coupled with the coordination of price and product strategy.

Followed by product orientation. The hotel's geographical location, architectural decoration style, facilities and equipment, service items and staff service ability should be integrated according to the consumption demand characteristics of business guests. For example, the business facilities of a business hotel should be complete, such as fax, photocopying, audio-visual equipment of language mailbox, etc. The hotel should also provide all kinds of advanced meeting facilities to facilitate guests to hold meetings; Guest room facilities should also meet their needs and facilitate office work, such as printers and network interfaces.

The third is price positioning. The price of business hotels is higher than that of similar hotels. General business travelers are not sensitive to price, but pay more attention to accommodation, communication, banquets, transportation, and the environment and atmosphere of the hotel. In order to meet the material and psychological needs of guests, the quality of business hotels is higher than that of ordinary hotels, so the price of business hotels is naturally higher than that of other types of hotels at the same level.

The fourth is geographical location. The location of business hotels should be superior. Generally speaking, the transportation is convenient, and it is close to commercial intensive areas (such as CBD), which is convenient for attending various business activities and meetings and contacting some potential business partners; There are many well-known specialty restaurants around, which are conducive to entertaining guests; Being close to the leisure center is conducive to the leisure activities of business guests after work. Similarly, because business guests need to complete various business activities in a short time, the geographical location is not superior, which is tantamount to wasting time.

The fifth is the brand, that is, there must be a brand in the consumer market. On the one hand, brands can save the search cost of business guests. Once staying in a hotel of a certain brand, guests will be familiar with the hotel of this brand everywhere. At the same time, the hotel can * * * enjoy the customer files and provide personalized service for business guests, making them feel at home.

Finally, human resources standards. A good business hotel should ensure that all the components of the product are matched and compatible with each other. Because employee behavior directly constitutes the core component of hotel products, we need to look at the proportion of well-trained employees and professional managers in the total number of employees when investigating business hotel brands. Compared with ordinary hotel employees, these professionals can better understand the needs of business guests and have rich experience in the hotel industry. Business guests, especially international business guests, are generally middle-aged. Most of them have received higher education and have higher requirements for services. Sometimes, hotels need to provide various services related to their business activities, such as secretarial and butler services. In this sense, a good business hotel is also an excellent employer. It is better at selecting, training and motivating hotel professional managers and professional technicians to provide perfect professional services for our customers.