Bread is a common food in daily life, but as a copywriter, if you were asked to combine bread with your daily life and write a group of copywriters, how would you write it?

Let's take a look at a case first, which may help you open up the creative thinking of copywriting.

This case is the latest poster copy of Bread Ready. Bread Ready has always taken "home" as its core value. After three years, Bread Came to reshape its brand image, and combined with "Bread and Life", a set of brand-new poster copy was produced. The specific contents are as follows:

In other places, space is reserved for shelves, and here, space is reserved for you.

the only person who can do one thing slowly for you may be our baker.

be more transparent, less refusing, and feel at ease with each other.

the good habit of being picky stems from having a good family.

here is the most expensive luxury in the world, that is, the way you eat and drink well and are satisfied.

There is a kind of sugar without additives, which puts beauty on the face and warms home flavor into the stomach.

The above is the latest poster copy of "Bread is Ready" combined with the topic of life. After reading it, do you have a new thinking direction on the topic of bread+life?

Every bit of daily life can be used as the source of copywriting materials. Pay more attention to the people and things around you at ordinary times, and your copywriting materials and inspirations will flow out of your mind.

Ye Xiaoyu, author of "New Media Copywriting and Communication", WeChat WeChat official account: Ye Xiaoyu Run Run (talkto521).