The main color of the restaurant should be bright and breezy colors, especially on behalf of the food orange or yellow, these shades have the effect of stimulating the human appetite. Different seasons, people's feelings about color are not the same, we can use the lights, light covers and some small ornaments to regulate, in order to produce different moods. For example: the hot summer, with cool-colored lights accompanied by aqua green or light blue tablecloths, you can add some coolness to the heart, the feeling of heat will tend to calm.

2, notes

Front to focus on the study of the population living around the store. What kind of people, the need for what kind of consumption, investors also need to look at the "food" to eat "rice". Some visionary investment operators, in this regard, more from the following ten points to study, intends to open a store may wish to pay attention to:

One of the surrounding communities, neighborhoods, the total population, as well as changes in the crowd, passers-by, marginal customers and other demographic factors.

Two, the composition of the population. The community has both city people, but also from abroad to the new Shanghai people, and foreign residents in Shanghai, which kind of crowd is the majority, will affect the business good or bad.

Three, population density. For example, around the business district to distinguish between the main business district, secondary business district, marginal business district population.

Four, gender structure. The proportion of male and female is different, the business varieties should naturally be different.

Fifth, the location of adult employment. Employment rate is related to the purchasing power of the school six, age composition. Store decorating style has a lot to do with this.

VII, household structure. Dual-income only child, three or four generations of the same family, old couples, etc., targeted products to vary from person to person.

VIII, marital status. Through research, pitching in, more good wedding ceremony business.

Nine, fertility status. To be more for the parents to consider, economic and comprehensive accounting on the child.

Ten, the study of ethnic structure. Different ethnic groups have different living habits. The more detailed the store's research, the more accurate the target market positioning will be.

3.4 points intensive

Secret Sauce 1: correct and visionary site selection

How to open a prosperous restaurant, the experience of successful people is: before the operation of the choice of investment in the location is the most important step - to choose the location of the appreciation potential. If the location is not selected properly, empty high-level decoration, delicious food, elegant atmosphere, but still can not attract customers into the door, the so-called "people to food for heaven", no "people (customers)", it is impossible to operate successfully.

Secret Sauce 2: capturing customers with specialization

The catering industry is also facing market segmentation, to achieve a large and comprehensive, the results may be "four different", catering investors should consider establishing their own cuisine characteristics.

Secret Sauce 3: not afraid of strange ideas, only afraid of no ideas

The catering industry in fact requires quite clever marketing art, the best idea into a gimmick, the key also lies in the clever use of any kind of new ideas is not easy to be born, to make good use of it, so that it produces wonderful effect.

Secret Tip 4: good after-sales service, the accumulation of loyal customers

Customers will always be the parents, especially loyal customers, not only in the follow-up consumption, it is more important that they can bring you word of mouth, so that the number of loyal customers more and more rolled up, the market is also getting bigger and bigger.