1, control the main taste, catering taboo. When cooking, you must taste too much, even if you can't cook, you must be careful. If you want to cook, think about whether you can control your taste, at least don't be said badly. It is best to go to a special website or a physical store to study.

2, site selection, with good taste, coupled with good site selection, basically half the battle. As for how to choose a site, we should do a good job in the product analysis of our own stores, and analyze who are the main consumer groups, whether they are middle-aged, young, girls, students, enthusiasts or office workers, and what is their proportion and per capita consumption. Find several restaurants that are similar to what you want to open for follow-up analysis. What are the characteristics of good business and bad business? What is the passenger flow in front of the door for half an hour, what are the characteristics of the people flow in the morning, noon and afternoon, when is the peak sales period of these stores, and how many people spend it. What is the approximate running water? What's the difference between off-season and peak season? If these surveys are completed, you can analyze the characteristics of your project according to the passenger flow, such as the location of the lot and the size of the store, and then you can know the approximate daily water flow. However, it is also necessary to analyze the specific situation.

3, pre-opening simulation, since a lot of preliminary work has been done, then according to your own budget, break down the possible costs and how much you need to invest in each link. For example, the rent, the size of the dining area and the number of seats. What is the salary and budget of employees in the store, the cost of ingredients and the break-even point? Then consider whether you can do so much, and whether there is so much running water in the same area of the shops you have visited. Others must have worked hard, and you may not be able to surpass others.

4. Features are very important. When you open a shop, you must have your own characteristics and brand your own characteristics, which will make it easier to attract people around you to eat. For example, making mutton soup in Shanxian county may attract a large number of fans to eat outside the store. Pay attention to the decoration of the shop and improve your soft power.

5. After opening, popularity is the most important. After investigation, when choosing a restaurant to eat, the first thing to look at is the number of people, the second is the taste, and the third is the habit. In the face of strange shops, people go to crowded places; They are all shops with similar tastes, where people go to eat; The taste is the same, the popularity is the same, people go to cheap places. It is said that the scenery is good for customers to fill the seats near the big window on the roadside, but it is up to them to pull people.

6. In actual combat, the way to quickly increase popularity is to discount and get a meal card, which is a tried-and-true trick for Chinese restaurants. After three months, basically you've eaten everything in the neighborhood with a good mouth. If the product is excellent, three months is enough for consumers to form certain consumption habits. When eating, I will think of your shop in a conditioned way.

7. Dining environment and service. Many times, customers eat not only the taste, but also the environment. This is why foreign high-end steakhouses and fast food restaurants sometimes use the same kitchen and chef, which leads to a great difference in prices. Good dining environment makes people feel very comfortable, and good service staff makes customers feel at home. From the tableware table to the tray and tray paper for eating, all this is for neat and fast service. The tiles on the floor are all the same color, with complex patterns, which are more resistant to dirt.

8. Do a good job in publicity. In the era of rapid information development, we should make full use of Weibo, WeChat and other online information publicity, follow up in time and see the market reaction. You can expand publicity by forwarding Weibo and winning prizes on WeChat.