The operation director has a wide scope of work and a high degree of power in his work. His work ability mainly lies in his management ability, planning ability and promotion ability, and at the same time, he is required to have strong interpersonal skills, so that he can fulfill all kinds of duties of the operation director well. Its responsibilities mainly include the following aspects: \x1d\ (1) Responsible for building and developing the operation team, organizing staff training, assessment and talent echelon construction to meet the company's business development needs; Responsible for the recruitment, training and appraisal of personnel in related positions under its jurisdiction; \x1d\ (2) Be responsible for brand operation management as a whole, including brand management, service specification, business training, image management and commodity and price management in flagship stores and shopping malls. \x1d\ (3) Be responsible for formulating, deploying and supervising the implementation of the overall market work plan in the area under its jurisdiction, and enhancing the brand's popularity and recognition in the area under its jurisdiction; Responsible for inventory control and management in the area under its jurisdiction; Be responsible for establishing and improving operation related systems and working standards; Responsible for the implementation of the company's rules and regulations in the area under its jurisdiction. Responsible for promoting channel expansion in the area under its jurisdiction; Responsible for coordinating and handling external public relations (government, important customers, etc.) in the area under its jurisdiction. \x1d\ (IV) Be responsible for the regulation of the company's marketing department (operation and brand planning), and organize and supervise the implementation of the marketing department's work related to foreign cooperation, channel management, media cooperation, promotion planning and service product development. \x1d\ (5) Be responsible for the coordination, planning, organization and cooperative implementation of foreign strategic cooperative brands, the negotiation, control and image innovation of large-scale key decoration projects, the analysis of industry brand competition pattern and competitive strategy planning, the conceptual planning and promotion scheme design of brand products, and the follow-up of industry media partners. \x1d\ In addition, the operation director's work also includes formulating and implementing the regional sales plan under his jurisdiction, achieving the company's established sales targets, and also taking charge of the daily management of the department to ensure the orderly operation of the department system. In addition, the operation directors of some companies are also responsible for taking effective measures to promote sales achievement and profit contribution in their respective regions; Be responsible for decomposing the work objectives and performance indicators, deploying the business operation of the monitoring center and ensuring the achievement of the objectives; \x1d\ is responsible for the management and control of various financial expenses. During the meeting, the work of the Director of Operations has been adjusted again. \x1d\ It needs the support of departments such as brand manual design, light advertisement, exhibition layout design and special equipment design, and is responsible for achieving the project work assigned by the general manager. \x1d\ To be an excellent operations director, besides the necessary professional ability, the required personal qualities need a high level. For example, they must have a high level of education, innovative spirit and a high sense of responsibility. In terms of professional ability, it also requires rich modern enterprise operation management ability and planning ability. In case of emergency, put forward unique and feasible opinions and familiarity with the industry.