FMCG is mainly the consumer groups of post-11 college students, usually including food, drinks, sanitary products, etc. They are emerging consumer groups on campus, have advanced consumption concepts, and are participants and promoters of FMCG consumption demand. How do fast-moving goods enterprises enter the campus market? First of all, user analysis should be carried out to face the characteristics of campus market. When enterprises promote campus, they should develop marketing models centered on consumer characteristics and create new campus marketing models. Construct the relationship with college students' consumers, which can be community relationship and fan relationship. The products are closer to the needs of college students and recognized by the target groups. 2. Looking for accurate communication channels Campus marketing activities must accurately target the Z-generation college students, master the usage habits of consumers' social platforms, and make full use of new media social platforms such as Weibo, Xiaohongshu, bilibili and friends circle to spread content, so as to effectively realize the exposure of the activities. At the same time, we can also cooperate with campus associations to attract the attention of college students. Look at APP Weibo's publicity. 3. Creative marketing, catering to college students' preferences, abandoning the traditional marketing model, and creating a campus marketing activity popular with college students, such as short video shooting and other rich and interesting forms, can not only arouse their desire to share, but also quickly establish close ties with college students, so that they can leave a deep impression on brands or products. Unilever's "Waste-Free Planet" campaign IV. Enhance the influence of the campus. To enhance the influence of the brand on campus and attract college students, we must first start with the brand itself, such as novel and interesting copywriting and designing campus advertising, which can arouse the curiosity of college students to the brand and gradually create a new brand image in the campus market. For fast-moving brands in the campus market, we should really understand campus users, constantly analyze target consumers, constantly innovate products, and improve the brand itself, so that users can truly recognize products. The above is the content shared for everyone. If you want to know more about campus promotion and marketing, you can continue to pay attention to the official website of Younuo Campus. If you have any ideas, you can comment or write to us privately!