Brand case refers to a large-scale marketing scheme based on products, brand as the core, market-oriented, strategy-oriented, and focusing on interactive marketing. Under the background of new marketing methods based on the Internet, the whole case takes the Internet as the communication carrier, brand planning scheme as the core guiding goal, and brand marketing and brand promotion as the means.

The content of brand planning: marketing environment and internal market research.

1, brand planning: brand strategy and brand logo performance, brand strategy adjustment, brand structure.

2. Product planning: existing products, new products, product planning, product groups, product selling points, etc. Enterprise's overall marketing strategy and its adjustment.

3. Channel planning: channel planning, channel design, region, management, investment promotion, channel distribution design, policies, etc.

4. Terminal planning: terminal mode, strategy, method, performance, publicity, personnel, etc.

5. Brand communication and promotion planning: communication creativity, communication strategy, media promotion plan, advertising planning, etc.

6. Sales organization planning: team, region, assessment, management, etc.

Extended data:

Methods used in the whole brand case:

To integrate network marketing, it is necessary to deeply study Internet resources, be familiar with Internet marketing methods, reasonably select and integrate network marketing methods according to the actual situation of enterprises and the characteristics of different network marketing models, and finally provide the best network marketing solutions for enterprises.

The common methods of network marketing at this stage: Weibo marketing, blog marketing, EDM marketing, forum marketing, soft text marketing, wiki marketing, IM marketing, SNS community marketing, network resource replacement, search engine marketing, bidding promotion, etc.

Due to the diverse ecological structure of the Internet, vertical websites, online games, chat tools, micro-movies and other fresh forms emerge in an endless stream, and a hundred flowers blossom and flourish.