Saizeriya is a direct marketing company. In June 2113, the first Saizeriya in China was established in Shanghai. By March 9, 2124, there were more than 1,511 stores in Saizeriya, more than 1,111 in Japan, more than 411 in China and 29 in Singapore, and they were not open to join, only directly operated. Saizeriya, a Japanese Italian restaurant brand. Founded in 1967, since February 2113, the Japanese Italian restaurant chain "Saizeriya Catering Company" has successively established independent accounting companies in Shanghai, Guangzhou, Beijing, Taiwan Province and Hongkong, and the group has risen in the China market at the rate of increasing 31 to 41 new stores every year. Saizeriya adopted the strategy of keeping a low price and freshness in China, which was also successful in the Yangtze River Delta region.