First, you need to determine the theme and content of the poster. The theme can be to publicize an activity and promote a product or service, and the content can be a combination of words and pictures. When determining the theme and content, we need to consider the characteristics and needs of the audience.
2. Choose the right design tool
Making posters requires using some design tools, such as AdobePhotoshop or AdobeIllustrator. These tools are all commercial software. If you want free software, you can consider open source software such as GIMP or Inkscape. Before choosing a tool, you need to know how to use it and master basic design skills.
3. Choose the right picture and font
Pictures are very important elements in poster design, which can attract the attention of the audience. When choosing pictures, we need to pay attention to the relevance and quality of pictures and poster themes. Font is also an indispensable element in poster design, which can convey information and emotion. When choosing a font, you need to pay attention to the readability of the font and the degree of conformity with the theme of the poster.
4. Layout and design
In layout design, it is necessary to consider the relationship and balance between various elements to ensure the aesthetic feeling and readability of the whole poster. You can use the corresponding tools for typesetting and adjustment, such as printing templates and grid layout. When designing, we also need to pay attention to the collocation and contrast of colors. Using appropriate colors can make posters more vivid and interesting.
5. Typesetting and word processing
Typesetting and word processing are important links in poster design, and the words need to be clear, readable and understandable. When typesetting, we need to pay attention to the size and spacing of words to make them look more comfortable and readable. In word processing, we need to pay attention to the selection of fonts and the collocation of colors to make the words more vivid and interesting.
Output poster
The last step is to output the poster. When outputting the poster, you can choose an appropriate file format, such as JPG or PNG format. Pay attention to the resolution and size of the output file to ensure the quality and clarity of the output poster.
In short, as long as you master some basic design skills and tools, it is easy to make simple posters. When making posters, we need to pay attention to the details and overall effect of the design, so as to make it more vivid and interesting and closer to the needs of the audience.
25 tricks to teach you to design awesome posters. Poster design is full of countless possibilities. You don't have to stick to the rules, but you can make bold innovations. There are also many types of posters, either the title of the concert or the informative text. No matter what type, the key is to find a balance between title, text, picture and logo. Now, share 25 tips with friends who love poster design to help students make wonderful posters.
0 1 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has infinite possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, you can choose bold, soft or romantic colors respectively. In a word, color can play a vital role.
In the following example, the poster of Savannah Music Festival uses soft spring colors to make everyone feel that this is an outdoor music festival, and the music to be enjoyed is soft and beautiful, not heavy rock and roll.
Another way is to use solid color blocks, just to ensure the harmony of various colors. This way can make the background very eye-catching, and the following example illustrates this point well.
You can also control the number of colors used and see how the poster below uses only red and black to create a striking effect of strong contrast.
Try different fonts. Sometimes, just using fonts can make event posters convey rich information. Use sans-serif bold for seriousness, serif italic for elegance, or choose playful handwriting for fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.
If you want to try a similar font form, make sure the auxiliary font is simple.
The following is a poster of an annual font design festival, which is also a clever combination of activity theme and font.
03 divide the visual hierarchy
Posters should be easy to read quickly and play an eye-catching role, so the classification of information levels is particularly important. If there is only a small amount of text in the poster, use thick fonts as much as possible and combine simple graphics or photos. Please refer to the Columbus creative poster below. If the poster contains a lot of words, then focus on the words. You can consider placing a title and treating a lot of words as a whole text block.
Using negative space to form a clever composition
It's really amazing that one picture hides another. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space on the fork to combine wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in negative space to attract attention, but don't fill it.
Delete redundant elements, less is more.
Sometimes, less is more. This way can attract the attention of the audience. A simple sentence or a dramatic picture can achieve far more communication effects than a long paragraph of text and a complex image. Don't add extra graphics or text for the sake of adding.
We can notice the similarities between the two posters. Both use only one dominant word to focus the audience's attention and create a simple font sense with simple colors.
The elegance of minimalism is still very effective in practical application.
06 lock focus
Clear or fuzzy picture combination can enhance the power of text presentation. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses some lip-shaped pictures instead of full-face pictures to create passion and tease. Did you find that the lip shape also outlines the heart shape?
07 graphics create visual highlights
Various shapes connect with each other and then form new shapes, which can create a visual clue for the audience. We can use a variety of graphics to place text, or create interesting composition, or guide a specific visual direction. In short, in poster design, shapes are very diverse and practical.
Possibility of composing music
When all the materials, pictures or graphics are ready, it is time to consider how to break them up completely and reassemble them for easy reading. The process of information reorganization is like walking a maze. You decide how the audience should read this poster and how to get the information it conveys. Think more about the interaction between graphics and words.
The poster below is designed by Calamargraphic for Malaga Festival. The text message is placed on the upper right of the poster, and then the text message is removed with colorful words.
Draw the depth of the picture layer by layer. Put graphics, colors and words on different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The posters of the Horticultural Festival below are layered, with words and pictures superimposed on each other, creating a picture of the gardener's life.
The following Valentine's Day poster has the same effect. It uses shadows to create a three-dimensional sense. The placement of the characters is also very interesting. They are close to each character, which makes them related. That's great.
What is a minimalist poster? Hello, minimalism poster is a poster under the guidance of minimalism.
Minimalism emphasizes the extreme simplicity of form, with the most basic modeling and the most basic color matching; Minimalism uses as few materials or elements as possible and does not modify the content used; Minimalism often produces psychedelic effects by using extremely simple rhythms and rhythms.
In recent years, the minimalist design style has been respected and loved by consumers, because minimalist posters can give people a simple, simple, natural and harmonious psychological feeling, and get a moment of peace in a tight and fast schedule.
Minimalism can be a genre of art design, or a life attitude or lifestyle, which advocates omitting all unnecessary decorations, simplifying visual language and expressing it only in the form of structural relations or colors.