This epidemic has had a great impact on too many industries. With the gradual resumption of work throughout the country, many companies have implemented plans to lay off employees and reduce wages to cope with this difficulty. The catering industry suffered a particularly serious loss this time. Faced with such a difficult business situation, Nicholas Tse closed its cookie store, cut expenses, and concentrated on developing the online market, in order to gain a glimmer of hope for its own brand.

Since the food variety show "Twelve Flavors" initiated by Nicholas Tse became popular in Asia, the image of Chef Nicholas Tse was recognized by the public, and Nicholas Tse followed suit to establish his own cookie brand, and opened many stores in busy areas such as Central Hong Kong. All the cookie recipes were developed by Nicholas Tse, and many fans and netizens came here. Its cookie store once became the punching place in online celebrity, and Fengwei cookies were not only sought after by fans, but also loved by many stars. Gillian was chosen as a companion when she got married.

Affected by this epidemic, many companies are facing unprecedented difficulties. Recently, many cookie shops in Nicholas Tse have closed down due to the expiration of rent. This is also a coping strategy for Nicholas Tse to survive in adversity. After all, closing stores can reduce a lot of operating costs. Now, we will focus on online sales. If the network is properly operated, it may be able to reverse the current difficult situation. At this critical period, opportunities and challenges coexist for every enterprise. It is very important to determine the future development direction of the brand. If Nicholas Tse can successfully survive this sad time, it is not impossible to reopen the cookie shop.

this special period is not easy for employees, and it is even more difficult for enterprises. I hope everyone can break through the predicament and usher in a better new situation.