The pursuit of sentiment, but also to play out the attitude of the new wave
KFC as a giant of the restaurant industry, since 1987 officially landed in China, counting has been 30 years. Every post-80s and post-90s childhood, more or less inseparable from the figure of KFC.
This time, it has joined hands with Bakelite to launch the classic replica version of the "Shanghai Allah Long Shirt" KFC grandpa toy and the "Colonel's Moment" hydrating mask. In addition to the usual collaborative packaging, the two products perfectly incorporate the interactive creativity between the brands and the current trend elements favored by young people in terms of usage and novelty.
1
City characteristics of the grandfather toy set off feelings, high-energy play more trendy
Exquisite plate buckle long shirt + Pachyderm LOGO accessories, full of sea style KFC long shirt grandpa toys on the line, a second to take us back to the old Shanghai, in the 80s and 90s after the set off a wave of nostalgia among a not small.
In addition to the iconic KFC logo, there is also a special timing function on the body of the long-shirt grandpa toy. In a variety of things that require time control, the Longshirt Grandpa Toy does a great job of providing timed reminders for everyone.
2
Emoji mask fun enough, the Colonel a moment of joy
Funny face mask in recent years is highly sought after by the younger generation, KFC to take advantage of this trend, the Colonel Grandpa transformed into a super IP, with a variety of rich emoji emojis printed on the mask, become a favorite national face mask!
3 skincare effects are brought together in 1 box of masks, allowing you to take quirky photos while taking care of your skin, adding fun to the monotonous skincare process and boosting the interest of young consumer groups. Combined with the timed service function of Grandpa Toys, it is a good way to get the best time to become beautiful.
Traditional brand rejuvenation marketing
Close to the young market, but also let the young market recognize you
KFC has been in China for 30 years, and this cooperation with Pachyderm not only establishes the value of their respective brands, but also realizes the fashionable and trendy traditional cultural elements!
On the road of youthful marketing, this kind of close to all aspects of life cooperation, so that KFC has time and again successfully attracted the attention of young people. It has also signaled an important message to the youth market: KFC is no longer just a restaurant brand, but also an interesting young fashion brand, and a multifaceted brand full of creativity and surprise.
It is believed that in the future, through continuous exploration and experimentation, KFC's creativity will become more and more diversified, and become the most popular brand among young people.