Hotel e-commerce is the inevitable trend of the development of hotel industry. Through the unique system connected to the Internet, we can show our own style and features to the world in a colorful and colorful way, promote our own rooms and various services, and form a hotel chain industry and a strategic alliance based on this, and March into the vast market with strong and flexible marketing means. It can provide many customers with face-to-face marketing methods. It has opened up the breadth and depth of the market, which are unmatched by manpower and material resources in the usual way. It represents the latest and most effective marketing method and brings infinite business opportunities for hotels to develop tourist markets. The application of e-commerce platform in hotel industry depends on the size of market space to determine the market feasibility. According to China Tourism Statistics Yearbook (2115), in 2114, there were 11,888 national star-rated hotels (by economic type, scale and star rating), including 242 five-star, 971 four-star, 3,914 three-star and 5,196 two-star hotels. In 2114, the total annual operating income was 123.867 billion yuan, and the business tax was 7.117 billion yuan. In addition, according to the data, the current scale of China tourism market is about 611 billion yuan. And it is expected to maintain sustained growth in the next few years. This market is large enough to attract hotels to promote their business development by establishing a perfect e-commerce system. Advantages of hotel e-commerce e-commerce refers to the use of simple, fast and low-cost electronic communication methods, and buyers and sellers conduct various business activities without meeting each other. E-commerce can be completed through various electronic communication methods. From the perspective of trade activities, e-commerce can be realized in multiple links, which can also be divided into two levels, the lower level of e-commerce such as e-commerce, e-trade, e-contract, etc. The most complete and advanced e-commerce is to use the Internet to carry out all trade activities, that is, to realize information flow, business flow, capital flow and part of logistics completely on the Internet. 1. Provide convenient and quick service for guests. The Internet concentrates the information of hotel products on one platform, and shows the direct booking channel of B2C in front of guests. Guests only need to select and confirm according to their needs. 2. Broaden the hotel's sales market and expand the booking consumer groups. Internet makes it possible for hotel business to extend to places that have never been reached before, transmit hotel product information to all parts of the world, and connect guests who need hotel products with hotels, so that hotel product information can be expanded in an unprecedented space. Therefore, e-commerce can increase new sales channels for hotel business and expand the booking consumer groups. 3. Make hotel products tangible and enhance the trust of booking groups in hotel products. Hotel products have intangible characteristics. Before booking and buying this product, guests can't personally know the information of the products they need. The Internet can provide virtual hotels and a lot of hotel product information. Through the Internet, guests can learn about hotel products at will and have a pre-experience of hotel products. In this way, hotel online booking not only cultivates and expands consumer groups, but also makes intangible hotel products "tangible" and enhances the trust of booking groups in hotel products. Hotel e-commerce construction solution 1. Overall scheme design review Hotel e-commerce construction is a systematic project. For the needs of the current project, regardless of the future development plan, it will not only lead to repeated investment and waste, but also reduce the actual effectiveness of the project itself if the plan does not meet the business needs. Therefore, the hotel e-commerce construction should be tailored, and the overall design scheme should be put forward, and the industry management department should form an expert group to demonstrate and audit the overall scheme to ensure the feasibility and feasibility of the scheme. 2. Establish industry certification. Some IT companies don't understand the characteristics of the hotel industry, and clearly stipulate in the room broadband contract that the property rights of the network environment do not belong to the hotel. Therefore, the hotel has no right to add any other applications in this network environment. In view of the problems mentioned above, IT is necessary to certify those enterprises that are specialized in the implementation of hotel e-commerce construction scheme, so as to ensure that IT companies engaged in hotel e-commerce construction are professional and avoid detours in hotel e-commerce construction. 3. Establish service standards For hotels, e-commerce is a tool, a means and a service. The level of service directly affects the economic benefits and competitiveness of hotels. Although there are a large number of senior technical talents in China at present, most of them are engaged in high-paying technical fields, and there is a fault phenomenon in the service industry. This has become a major bottleneck in the development of e-commerce in hotels. IV. Development and Prospect of Hotel E-commerce In the future, hotel e-commerce should develop in the direction of strengthening two-way communication with customers, improving information services and increasing added value through personalized services. At present, hotel e-commerce in China is "transaction-centered", and it is expected that hotel e-commerce will be more perfect and humanized in service in the future. 1. Standardization and standardization of e-commerce Hotel e-commerce is a new field, and the overall formulation and implementation of hotel e-commerce norms and standards in China is still very weak, which should be the focus of the next stage of development. The first is standardization, establishing and perfecting the hotel e-commerce standard system, providing guidance and constraints for the implementation and supervision of hotel e-commerce, market behavior of enterprises and consumers, information content and processes, technical products and services, and preventing potential factors that may adversely affect hotel e-commerce activities in advance. The second is standardization. In foreign countries, a set of unified data formats and interface standards are usually worked out by specialized organizations (such as OTA), and hotel e-commerce websites and management information systems are all developed according to this standard, so that the possibility of seamless link with hotel information systems can be guaranteed from the beginning. The data of hotel e-commerce in China should be standardized as soon as possible and in line with international standards. 2. Mobile e-commerce will become the mainstream mobile e-commerce combined with intelligent network technology, which is a truly people-centered e-commerce application. For example, mobile payment-customers can complete the safe payment of funds to enterprises or individuals through terminals such as mobile phones whenever and wherever. The application of new technology will make the hotel e-commerce function more perfect and its application more popular. I'm glad to answer your questions.