The development of China's nighttime economy has a very good social environment foundation.

iiMedia Research (AiMedia Consulting) survey found that 2018-2019 Chinese residents night biological clock in different time periods consumption habits are different. From 18:00 to 21:00, the normal dinner time. 21:00 late-night dining enters the business peak. By 22:00, it reaches the peak of entertainment life of brushing dramas and Taobao. And 23:00 to reach the peak of the night payment, night life into the active period. Until 24:00, it is the peak of small merchants loans, buying and selling without proof.

China's online and offline night consumption demand is gradually enriched, the proportion of night consumption accounts for about 60% of the overall retail consumption, and it is expected that the scale of China's night economy in 2020 will exceed 30 trillion yuan. Beijing, Shanghai, Guangzhou, Xi'an and Chengdu are also vigorously promoting the development of night-time economy. The huge scale also indicates that there is a large number of user demand for nighttime consumption.

Six types of business in the nighttime economy

Traditional businesses in the nighttime economy include party venues, restaurants and bars. With the upgrading of people's consumption needs and the increase in the diversity of consumption experiences, many daytime businesses have also been extended into the nighttime, such as shopping, movies, bookstores, theaters, and other cultural and artistic experiences, and even sports competitions, fitness and so on.

The nighttime business has also been extended to the nighttime business.

Data analysis of the attractiveness of the night-time economic growth: shopping (a)

Data released by the National Bureau of Statistics shows that the contribution rate of consumption to economic growth in the first half of 2019 exceeded 60%, and the first power is strong. The "nighttime economy" has become a new growth point in the field of consumption.

Data analysis of the attractiveness of nighttime economic growth: catering (III)

According to data from iiMedia Research (AiMedia Consulting), the proportion of men and women who consume food and drink at night is comparable, and most of them are young people between the ages of 20-29 years old, with this proportion accounting for 49.46%. This may be due to the fact that this part of the population is single and lives alone and has a busy work schedule. Next is 30-39 years old, accounting for 26.14%.

The above is excerpted from the newly released "Ai Media Report丨Research Report on China's Nighttime Economy Industry Development Trends and Consumption Behavior, 2019-2022" by Ai Media Consulting.