The ways to make consumption for the elderly more friendly are to expand the effective supply of articles for the elderly to "help the elderly"; To promote the transformation and upgrading of the aging industry to "adapt to the old"; In order to strengthen the old-age care service and product quality supervision, "care for the elderly".

First of all, "help the elderly" by expanding the effective supply of articles for the elderly. Like children's products, elderly products also have special needs. From the perspective of living consumption demand, the form of aging industry should focus on developing green environmental protection industry, meet medical needs, provide high-quality traditional products, and achieve accessibility, affordability and affordability.

Secondly, to promote the transformation and upgrading of the aging industry. As an important link in the silver-haired economy, old-age consumption contains new opportunities. We should further stimulate the vitality of factors, cultivate new formats and new models, implement the "aged care service+industry" action, and promote the integrated development of aged care services and industries such as culture, tourism, catering and finance.

Thirdly, we should strengthen the supervision of aged care services and product quality to "care for the elderly". In April this year, the whole country launched a special campaign to crack down on pension fraud, focusing on all kinds of fraud crimes that infringe on the legitimate rights and interests of the elderly in the name of providing "pension services", investing in "pension projects", selling "pension products", claiming "housing for the elderly", handling "pension insurance" and carrying out "pension assistance".

Consumption characteristics of elderly consumers:

First of all, the consumption needs of the elderly are different from those of young people. The elderly generally pursue stable, comfortable, convenient and other aspects of consumer demand, while the demand for fashion, trends and other aspects is relatively small. Therefore, enterprises should consider the special needs and preferences of the elderly when developing and launching products.

Secondly, the consumption of the elderly is more practical. For the elderly, the practicality of the product is more important, not the appearance or brand. Therefore, enterprises should pay attention to the practicality, durability and reliability of products when developing products to meet the actual needs of the elderly.

Third, the elderly are more rational in consumption. Because of their rich social experience, the elderly are more rational and pay more attention to cost performance, and they will compare and evaluate the goods they buy, and all aspects of conditions should be considered in place. Their consumption pattern is more to buy goods according to demand, but relatively cautious about non-essential goods.

fourthly, the elderly like to accept new information. Although the elderly are not keen on fashion and trends, they are still very sensitive to new technologies and products. Therefore, when enterprises introduce new products and services, they should convey information to the elderly, let them know about these new products and services, and highlight their advantages to attract their attention.