Users need to know what problems the target customers have encountered and what the real needs are. Be sure to define the problem clearly, whether it is a pain point or an itch point. If we just scratch the surface, it is difficult for the developed products to be recognized by them at once, and the cost of customer education is also high. On the contrary, if the real pain point is found, even if the newly launched product is not perfect, customers are willing to accept it and pay for it.

Extended data:

Precautions:

After mastering several good projects, entrepreneurs should not choose blindly, but choose the best investment through market analysis. We should not only analyze the product itself, but also analyze the consumer groups, not only to understand our own advantages, but also to grasp the dynamics of competitors. In addition, there is another place that is easily overlooked by entrepreneurs, that is, the prospect of the selected store joining the project.

Estimate the risk: Even if there are so many high-quality business opportunities, the risk of starting a business is objective and cannot be completely eliminated. Therefore, entrepreneurs should learn to predict risks and prepare lifeboats when starting a business.

People's Network-"Sector Roundtable" launched the 28th issue: How to find the right position for mass entrepreneurship?