advantage. Strict management, keep up with the times of the project, the human culture of the service, when the hardware environment is updated, has made the Bell Group of companies have become the core of the same industry have followed, the benchmark of the whole industry. Secondly, the company's emerging industry
Industry has maintained a better advantage. In recent years, our company has entered the bath industry, real estate industry and took over the World Anti-Fascist War Hailar Memorial Park, the new development of the three areas of the four enterprises, after a few years of operation has
become the company's pillar enterprises, become the company's new economic growth point, to maintain a relatively stable development. The third is that the impact of the traditional industry is not strong. The company's hotels in the previous operation did not strongly pursue high-end, luxury,
Basically, the pro-people route, which has a certain market base with other high-end hotels in the same industry than. Therefore, the company's staff must be fully aware of the challenges we face and their own advantages, firm confidence, to meet the challenge of
On, to do their jobs, for the development of the company's efforts to do their part.
Three, firm confidence, seriously do a good job in 20XX
20XX and the next period, will be a very important stage in the development of the company. In the face of many unfavorable market factors, can we find a solution in the shortest possible time, find a new economic growth point, to maintain the company
Secretary of sustained and rapid development, will be the most important work in the next period. The majority of cadres and employees must concentrate their efforts and confidence, do their jobs creatively, and make unremitting efforts to realize the new goals for the whole year.
The company will be 20XX as "market reconstruction year", the company's efforts to vigorously open up the market, give full play to the advantages of the group, adhere to the brand upgrading strategy, quality service as the fundamental, economic benefits as the center, the market
Reconstruction as the focus of the implementation of the " concept re-tree project, the market reconstruction project, the market reconstruction of the project. Concept re-tree project, market reconstruction project, service upgrading project and management upgrading project", and constantly improve the company's influence and competitiveness, to create a new history of the company in the face of adversity.20XX,
The main expected goals of the company are: to achieve an annual operating income of 180 million yuan, the annual per capita salary will reach 60,000 yuan, the proportion of dividends issued to keep 20%, and all economic indicators should have a new improvement.
(I) re-tree concepts, establish the concept of economic efficiency as the center.
The company's economic efficiency is the fundamental starting point for all business activities and lifeline. Improve economic efficiency in order to enhance the company's comprehensive strength, enhance market competitiveness and viability. The company needs to further develop, need to minimize the input to obtain the maximum benefit, only in this way, in order to be invincible in the market competition.
In the past, we have focused too much on the development of the traditional food service industry, that we have experience in this area, talent base
base, market base. It is believed that only by insisting on the development of the food service industry can the company maintain its original color and make the company grow and develop continuously. However, we have officially entered the real estate industry and tourism industry since 2007, and after
a few years of operation, the real estate industry has become the absolute mainstay of the company's revenues and profits, and the development of the tourism industry has also made the Bell Group of companies famous, and the social status is rapidly consolidated. Compared with the traditional food service industry, these two industries
in terms of human, financial and material input and output ratio has a great advantage, the difference between the industry at a glance. This year, we seriously consider the catering business part of the project how to do the most ideal issue, the Hulun Hotel, second floor of all out
rent, which is also the development of our traditional food service industry to the development of modern real estate industry, a concrete embodiment of the concept of change. The company's staff, especially the leaders at all levels, from now on to change the concept of how to make my
their existing fixed assets to produce the greatest economic benefits as the core of business management. To carry out mapping, increase the project work, seriously comb all the assets under their jurisdiction, to see whether there is no use and long-term idle
; whether there is the use of inefficient, accounting is a loss; whether there is in order to meet the requirements of a certain work and the establishment of the utility of the project is not strong. Sorting out after the completion of the study should be carried out seriously, to take what kind of approach, add what
like projects, so that these previous did not play a good role in the function of the place to play its maximum benefit. At the same time, the enterprises should also carry out a cleanup of the existing service projects and service products, and eliminate those projects and products with high management costs and relatively poor results
, and simplify the number of projects and the number of products, so that all enterprises can lighten their loads, and their operation and management can be more efficient.
(ii) Rebuild the market and build a closer market system integrated with demand.
The success or failure of a business operation, in addition to high-quality products, the most important thing is to find the positioning, make the market. The company's enterprises in the process of many years of operation has formed their own style, basically determine their own customer base
Body. However, the market is a dynamic development, uninterrupted process, due to changes in the external environment, so that we have formed the original customer groups have undergone many changes, we need to take immediate action to re-positioning, the establishment of
new target customer groups, targeted to carry out the work, which is what we call "market reconstruction projects
This is what we call "market reconstruction project".
First of all, we must analyze ourselves. Each enterprise should start from their own reality, carefully study their own comprehensive situation, to find out what in the end they can provide for the customer, what is the best quality products we can provide for the customer.
The hotels should analyze their own brand characteristics, cuisine characteristics, service expertise; bath companies to analyze their own project functions, environmental levels, service advantages; real estate companies to comprehensively analyze their development capabilities, project storage
preparation, capital status, and so on. Next is to analyze customer demand. According to the actual situation, carefully analyze and study the new situation of the enterprise's own new customer base, to find the most suitable for their own characteristics of existing customers and potential customers, analyze the changes in demand for these
customer groups, targeted development of appropriate measures. The third is to analyze other competitors. Focus on analyzing and the store in the same field, the same level, the same geographical competitors, analyze their strengths
points of strengths, to find out their shortcomings and gaps in their weaknesses to improve our operation and management, highlighting the advantages of competition. Do the above three aspects of work, we have found their real customers, the next most important
The work is to turn these customers or potential customers into our real, permanent customers. This requires that the leadership of our stores and all staff to play your wisdom and strength, to take the most effective way to win customers, retain
customers. To carry out the creation of special products, each enterprise should combine their own actual situation, to determine can represent the level of the store, on behalf of the store's image, recognized by the new customer base of brand-name products, these products can be dishes,
can also be other services, the key is to make these products, so that the enterprises in the process of market reshuffle to find a more correct position, the establishment of new market system and gain new development opportunities.
(C) service upgrading, to create a new realm of quality service.
Quality service is the foundation of the entrepreneurial development of the Bell Group of companies, is an important part of the Bell brand. In recent years, the company has introduced standardized service, emotional service, personalized service, humanized service
Services on quality service, which are all important components of quality service. This year, the company's enterprises should study how to combine these services closely to realize the upgrading of quality services, so that the company's services can reach the highest and best realm.
Experts say that there are four realms of service, the basic realm is the "legs and hands fast", the medium realm is the "ears and eyes", the advanced realm is the "skin thick mouth sweet", the highest realm is the "brain nerve". The highest realm is "developed brain". "Leg diligent hand fast" is to require me
we to the guest service to the spot, in line with the standard; "ear smart" is able to take the initiative to find the customer's obvious needs, able to think differently, able to guests will be able to say the needs of the outlet before the completion of the service; "thick skin, sweet mouth", the highest level is "brain developed". "Thick skin and sweet mouth" is able to follow the "guest
people are always right" principle, dare to bear the faults of guests, good communication with guests, through the exchange of guests to discover the potential needs of guests, naturally provide quality service. The highest realm of "developed brain nerve", requires our service personnel
staff should always use the brain to think, heart innovation, service concepts into the nerves, become a conditioned reflex. To be able to design a new mode of customer service according to the actual situation, so that the customer's needs are always satisfied. We should focus on the cultivation of rationale
ideas, turn the quality service into everyone's conscious behavioral concepts, keep accumulating, keep improving, keep summarizing, and keep upgrading, so that we can achieve sincere smile, active communication, careful preparation, and attentive service, and create the quality service of satisfaction plus surprise for our guests
. Through the service upgrading project, we should make the high-quality service of each enterprise of Bell Group companies become the conscious action of each employee, and become the magic weapon to strengthen the brand and create benefits.
(D) management upgrading, play a comprehensive role in management.
First of all, we must strengthen the construction of the leadership team and the construction of the workforce. The intrinsic motivation of enterprise development is the staff, the core motivation is the leadership at all levels of the enterprise. To solve the leaders at all levels of laziness of thought, not good at thinking, do not take the initiative to implement,
Waiting, relying on the problem, through the strengthening of high-level training and continuous self-analysis, self-improvement, so that all levels of the company's leadership management level in line with the new situation of the development needs. To strengthen the training of young cadres, so that more young management
stand out. Each enterprise should recommend different levels of young cadres as training objects, senior managers should each determine at least 1 person as their own training object, to teach young people methods, pressure, so that they can quickly
learn to work independently and deal with complex issues. In the construction of the staff team, our core work is to cultivate the most loyal employees, focusing on cultivating the spirit of love and dedication to their work, and stimulate the initiative and enthusiasm of the staff. To carry out comprehensive education work on the history of enterprise
development, enterprise development goals and analysis of the current situation of the enterprise, so that each employee understands the company's history, the current situation, and more importantly, the future goals of the enterprise, so that employees of the company to produce a sense of honor, pride and sense of belonging
Sense of belonging. To cultivate the staff's sense of loyalty, loyalty to the enterprise, loyalty to the post, so that employees find pleasure in their work, so that more diligent study, hard work, and take the initiative for the development of the company's ideas for the development of the enterprise to contribute to the force
quantity.
Secondly, we should strengthen the implementation of management. Even the best decisions need to be implemented, the implementation is not strong, the enterprise will form an intestinal obstruction, our decision-making measures can only be on paper. Improve the implementation of the requirements of all enterprises at all levels of leadership are
to clarify the objectives, clear direction, for the same goal; to have a detailed program of work, through the program clear methods and measures to achieve the goal; to strengthen the implementation of the mandatory to do, faithfully implemented, correctly implemented
execution, creative implementation; and at the same time, to establish a checking system, through the formulation of the key work of the promotion of the table, held a key work scheduling meeting The company will also hold key work scheduling meetings to promote the implementation of the work. To implement organizational flat reform, reduce the implementation of the layers
Times, can be a rod to the end of the decision-making do not go through too many levels, to prevent the decision to go out of shape.
Third is the need to strengthen cost management. Strengthen the cost management, can limit the occurrence of various costs in a timely manner, prompting enterprises to reduce costs, improve profits, to ensure that enterprises adhere to the correct business direction, to achieve its business objectives.
In terms of cost management, the company has explored some effective means such as centralized financial management and centralized procurement management in the past few years, but there are still problems such as incomplete scope of cost management, non-standardized implementation of the system, non-strict day-to-day management, and
non-in-place supervision and inspection. This year, the company should comprehensively strengthen the cost management, especially focusing on the good items procurement, storage, use of customs, new project accounting customs, integrated management costs customs and labor costs customs. Each enterprise from now
To start, to sort out all the rules and regulations, sound and perfect the financial, procurement management and other systems. It is necessary to strengthen the training and management of purchasing and custodial staff to control costs from the source. To guide all employees to participate
in cost management, to contribute to cost control, through their own little by little action to save all kinds of costs. To pay special attention to labor cost control. With labor costs rising year by year, labor costs have become the largest expenditure of enterprises
. Enterprises should be seriously on the enterprise of all the positions to re-set the post and the organization, the use of cross-enterprise transfers, scientific combinations, internal tapping into a variety of measures to reduce the actual number of staff on the job. To some of the seasonal
seasonal, low-tech positions to clean up, as far as possible not to set up a special person to reduce the need for post personnel. To control costs at the same time, to prevent the phenomenon of cost control and reduce the efficiency of the enterprise, to ensure that the cost control does not affect the quality of the enterprise
products of the enterprise, affecting the social credibility of the enterprise
Employees and friends, looking back at 20XX, we face difficulties, group efforts, innovation and hard work, with wisdom and sweat to overcome the difficulties, and achieved better results. In the face of 20XX, we should be more confident, bold
full, hard work, meet the challenges. Staff friends, the development of the Bell Group of companies, we need your support, we need your dedication, let us unite tightly, with the Bell people's unique spirit of courage to win, to create
Bell Group of companies a better tomorrow!
When the Chinese New Year is approaching, I sincerely wish all the leaders, all the staff friends, the Year of the Horse, good health, family happiness, all the best!
Thank you all!