development trend 1, fast-paced and civilian

under the influence of the new national support policy in 2119, civilian catering with special features will often be more favored by consumers, and due to the acceleration of the current social rhythm, fast and convenient catering forms have gradually become the mainstream of the industry. In this market environment, cold string, paper cup string, fast hot pot and so on will inevitably become hot and mainstream.

development trend 2: joining is better than going it alone

with the increasing pressure of market competition, the advantages of joining are becoming more and more obvious. Simply speaking, joining has the following advantages compared with going it alone: low cost and later maintenance expenses (cost advantage), stable price, little market influence, personnel service management advantage and brand influence advantage. I believe everyone knows that the team is greater than the individual, and this can also be confirmed by the big data of the number of brands joined in 2119. At the same time, it is also an essential part for brand owners to cater to market development and constantly optimize their own operating models.

development trend 3: the penetration of big data into the franchise industry

is the penetration of big data into the catering franchise industry good? The answer I give is that if it is used properly, the competitive advantage is obvious. We all know that the late cost of running a store is rising, but with the analysis of big data, we can make a customized cost structure chart and reduce the cost through the proportion of income and expenditure. Many people may be said to be in a fog. Here's an example: Chan Cube Leng Tanlian joined this brand by adopting the centralized procurement and distribution model to greatly save investors' procurement costs, and at the same time reduce the store costs of investors' stores.

development trend 4: the public's trust in the brand is improved

although good taste is king in the catering industry, with the development of society, consumers are increasingly pursuing brands. For a fast-paced society, a familiar brand and a strange brand consumer are more willing to choose the former, because the familiar brand is guaranteed in many aspects such as service, quality, taste and trust, while only a few consumers are willing to calm down and get familiar with the strange brand.

development trend 5: the rise of special catering

in the information age, all kinds of things are normal. Under such a big environment, a distinctive catering industry is bound to get more attention. For example, the cold string of greedy cubic paper cups that appeared in Chunxi Road, Chengdu has entered people's field of vision with its unique eating methods and exquisite packaging, thus developing vigorously in recent years. And this is the impact of characteristics on the market!

Is it appropriate to join now?

It can't be generalized whether it is suitable for special catering to join in p>2119. Different investors have different answers due to their own situations (urban population, population consumption power, popular concept, etc.). Whether individuals are suitable to join, it has to be comprehensively considered in combination with the market and themselves. You are also welcome to discuss with me here.