Nine tips for writing the title of marketing copy, which are compiled for you by Moyu Studio:

1. Announcing title

is to put the main points of the advertisement text simply and truthfully, so that people can see it at a glance, which is the most widely used form at present. For example, the article "Buying a micro-online shop in the palm of your hand supports all users to open a shop on WeChat" has been reprinted hundreds of times. The whole documentary of enterprise network marketing project operation.

2. News headlines

directly tell consumers some recent facts. It is mostly used to introduce new products on the market or new measures taken by production enterprises, with the aim of arousing public concern and turning to the text. It is also a kind of announcement.

For example, the cooperation of online marketing consultancy service between Weixingtianxia and private drinkers' customized wine is the most typical standard event news headline.

3. eulogizing headlines

this kind of headline network is rare, because the positive method to praise the advantages of advertising products actively is not suitable on the network. Therefore, the title of the micro-line is changed to a commentary title, based on facts, and commented in a third-party capacity and tone. Don't exaggerate, otherwise it will easily arouse people's disgust.

For example, Handsome! Awesome coat that was robbed, hehe, there are many such titles in party newspapers and portal news stations. Personally, if enterprises want to use such titles, they can operate from the consumer's point of view, with the identity and tone of consumers.

4. Call headline

is a headline with encouraging words, calling on people to make a purchase decision as soon as possible. This kind of headlines are mostly used to advocate fashionable or instant advertisements, and the words should be powerful, suggestive and easy to remember, so that consumers can easily accept the encouragement of advertising and produce buying behavior. In literary rhetoric, words should be tactful to avoid the psychological characteristics that most people don't want to be dominated by others. Psychological problems, which I will talk about in detail next.

For example, as we all know, Wang Laoji's online marketing case has a post like "Wang Laoji who bought all the supermarkets, bought one can at a time"

, and launched a call. In fact, there are many call-up titles, especially when doing retail activities.

5. Questioning title

is to attract attention by asking questions, so as to arouse the interest of the target audience, interact ideologically, inspire their thinking, produce a buzz and leave an impression.

For example, "How to use online bookmarks for network promotion and website optimization? ","How to make your keywords appear on the left side of Baidu search results? ",this kind of title is very common in tutorial or shared articles.

6. Hanging headline

is to use interesting words that are difficult to answer at the moment, so that readers can read the text because of surprise and conjecture. Such titles should be interesting, enlightening and suspense-making, and can trigger the main body to answer.

For example, "My God! Zhang Ziyi actually fell in love with "Horror Ink Dress", and another example is the classic advertisement "Evening News Not Evening News" of Beijing Evening News a long time ago, and the effect is very good.

7. Contrastive title

is to highlight the uniqueness of this product by comparing similar products, so that consumers can deepen their understanding of the product. However, according to the relevant advertising regulations, you can't directly refer to the comparison of the other party's masterpieces. Therefore, it is appropriate to use pan-comparison when comparing.

For example, the print poster advertisement "Angel of Thought, Devil of Body" in Taiwan Province Zhongxing Department Store used this form. Although it was not the title of online copy, it also gave us a great take-off.

Shanghai is only suitable for making love, but not for love, which is both a contrast and a suspense. Although it is not elegant and radical in the eyes of traditional conservatives, the internet in China is actually in line with the tastes of netizens.

8. The allegorical title

mainly uses the rhetorical method of metaphor to add new ideas to the title and deepen people's impression. This kind of title is for the sake of consumers everywhere in form, which is easy to cause consumers' good feelings.

for example, weixingtianxia wrote "Seven deadly sins of online marketing training in China" some time ago. Using the seven deadly sins of western religions to metaphor the current situation of online marketing training in China has caused a stir in the industry, and it has been reprinted hundreds of times, with at least 1 million exposures. Some people even threatened me not to talk nonsense, or I would be killed.

9. Popular titles

The title of the copy is still the content, and the writing is in line with the network culture, connecting the hot events and hot topics on the network or the network buzzwords. Now, the popular Xiaoyueyue, 3Q, my father is Li Gang and Shenma are all floating clouds, etc., which can be borrowed. But it is important to remember that it must be related to the theme of the article, otherwise it will be the title party.