First, online packaging is business-oriented and indispensable, while offline packaging is customer-oriented with simple functions.
Online packaging is the second packaging of goods sold by e-commerce enterprises before their property rights are transferred to customers.
Formally speaking, it plays the role of ordering, functionally speaking, it should be able to ensure that the goods are intact in the distribution process.
In addition, more importantly, e-commerce also conveys the most direct feeling to customers through every packaging detail, that is, the customer experience.
For example:
1, plastic packaging materials with uniform materials and transparent colors will make customers feel clean and at ease;
2. Red wine packed in air column buffer bags will make customers feel professional and safe.
Offline packaging is the second packaging after the property right of the goods sold is transferred to the customers, and the supermarket only wants to meet the necessary needs of the customers. Whether packaging is needed or not, and what kind of packaging specification to choose depends entirely on the customer himself.
Second, online packaging is rich and diverse, while offline packaging is relatively simple.
In order to meet the safety requirements of long-distance distribution of goods, the packaging personnel of e-commerce enterprises should operate in strict accordance with the packaging specifications according to the size, anti-extrusion and fragility of goods, so as to avoid over-packaging or improper packaging.
In other words, network packaging needs not only packaging materials such as cartons or plastic bags, but also fillers such as inflatable packaging films, bubble cushions and air column buffer bags, as well as adhesive tapes for sealing and various labels that provide identification and prompt information. , can be described as varied.
Off-line packaging is mainly plastic bags and paper bags. Large supermarkets often only have 2~3 kinds of packaging bags with different sizes to choose from according to customer needs, and how to use them is entirely up to customers.
Third, online packaging can be recycled, and offline packaging generally cannot be recycled.
Nowadays, many large-scale e-commerce companies are striving to develop self-built distribution teams, which not only greatly improves the distribution efficiency, but also recycles online packaging.
According to the characteristics of off-line packaging, it is impossible for Shang Chao enterprises to recycle packaging.
Fourth, online packaging printing highlights the overall visual experience and cultural implications, while offline packaging printing is relatively simple.
Online packaging should not only look reliable in materials and perfect in packaging measures, but also have impressive printed patterns, thus promoting enterprises.
Therefore, many e-commerce companies have developed a strict visual identification system according to the characteristics of various types and diversified materials of online packaging, and standardized and serialized the design of all packaging and printing patterns, which not only makes them more visually impactful, but also highlights corporate culture. Every customer who places an order in COFCO I Buy.com can see the overall design details from our cartons, plastic bags, labels and other packaging materials.
Based on the relatively single type and uncertain use of offline packaging, the design of its printed pattern is relatively simple and plays a more important role in logo.
5. Online packaging costs are high, while most offline packaging costs are almost zero.
Online packaging costs are all borne by e-commerce, which directly offsets corporate profits. Especially when customers return goods, some packaging materials will directly cause losses. Therefore, under the premise of ensuring a good customer experience, e-commerce must consider reducing packaging costs as much as possible.
The cost of offline packaging can only be obtained after customers in major supermarkets pay fees, while the commodity packaging in shopping malls and shopping centers is more from brand owners, that is, most supermarkets themselves do not bear the cost of this part of secondary packaging.
Packaging is very important for every e-commerce company. If cost control is not achieved at the expense of customer experience, the vision cannot be limited to reducing technical parameters. The effective way should be to constantly broaden new ideas and seek new technologies and methods.
Can online design be profitable during the epidemic? Online design refers to the promotion of your own products or works through design on the Internet, which is a bit like e-commerce.
In fact, in that line of work, some people make money and some people lose money! The key is how to operate! Online and offline are the same. Only under the condition of not raising commodity prices, through good cost control and enhancing the market competitiveness of products, can we be in an invincible position.
Enterprises can't start work should only be temporary. Please be patient. We can recharge our batteries during this period or adjust the business thinking of the enterprise, and then we can let go.
Now people from all walks of life are online, such as Taobao, Pinduoduo, Alibaba, and many WeChat merchants who promote their products or works through friends circle and WeChat. It should be said that competition is also during the day. Take the creators of today's headlines as an example. There are countless others. We should be prepared for both. You can try it first and then let it go when you feel profitable. If it doesn't work, change your mind in time and find a new development direction. This is my humble opinion!
How to establish online candy food packaging design. The problem of online candy packaging design should be B2C, the platform for you to do e-commerce, or the candy of offline entities?
Different offline products have their own market popularity and reputation in a certain period of time. If you plan to design packaging on the Internet, you may have to start your online sales from scratch.
Product service
E-commerce platform sells products, quality problems, because online sales of real products can not be accurately found out, consumers are confused. Finally, it is a question whether this product is worth buying, so serving home is also a respect for customers and makes people trust you to continue to do business with you.
Network marketing mode
Many people who start to do e-commerce are suffering from the embarrassing situation that no one knows and no one cares about their products. In this regard, they should learn to drain resources and learn a lot of publicity and media-based strategies from third-party platforms.
There is no hard business on the internet, only impossible business. I believe that if I study hard, I will do well.