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The development course of Mr. Li

Make the world famous with beef noodles

After he finished college in the United States, he used the money he usually saved to set up a culinary art company in China. He taught China cooking while running a restaurant. In the first year of moving to the United States, he opened two small restaurants, "North-South Harmony" and "Shufeng", and the business was not bad.

In fact, beef noodles are just one of the dishes in these two restaurants. The secret is that the cooked beef is made of more than 31 kinds of Chinese herbal medicines, and the cooked beef is "crisp but not rotten, fragrant but not greasy". In the local diet of California at that time, there was no beef noodles. Unexpectedly, this innovative food is very popular in the local area and has the highest number of cards. At that time, a friend suggested that he open a franchise store. In 1972, in an American food competition held by the California government, Li Beiqi's beef noodles won the single prize. The English word for the champion was "KING", which translated into Chinese means "king". Since then, Li Beiqi has been nicknamed "King of Beef Noodles" by friends. Since 1972, Li Beiqi has successively opened several "beef noodle king" restaurants in California under the name of "beef noodle king". "North-South Harmony" is popular in Los Angeles

Li Beiqi said that in 1975, the American Cuisine Experts Association admitted him as a full member. By 1979, he had opened seven "beef noodle king" franchise stores in California, and the business was very prosperous. In the 1971s, his entrepreneurial story was written into the book "Hundreds of Chinese Businessmen" published by a publishing house in California.

By opening a noodle restaurant, he also met many celebrities and journalists. Li Pusheng, a restaurant review columnist of the Los Angeles Daily News, divided his restaurant into four Venus (the highest five Venus) after eating his cooked noodles, and wrote in his column: "The' North-South Harmony' located in Chinatown Food Street is clean, comfortable and genuine, serving five flavors of Chinese food, among which beef noodles, scallion cakes, dried tangerine peel beef, sliced pork with white water and sesame cakes deserve special recommendation. Rejecting the merger of fast food giants

In p>1987, Li Beiqi received a special guest-the top management of a famous American fast food chain. The executive said that he wanted to cooperate with Li Beiqi to explore the China market.

The other party offered to buy his material package formula, or take a share in technology. At that time, his business was very good, and he thought that he would use his own strength to promote China cooking, so he declined politely. In American society where knives and forks are used, French food is usually regarded as a first-class diet. As a matter of fact, China cuisine is not inferior to French cuisine in terms of materials, color matching, knife work and temperature. From starting a business to opening stores around the world, from Massachusetts Institute of Technology on the east coast of the United States to UCLA on the west coast, from American Culinary Institute to California Chefs Association, from American television to newspapers and magazines, whenever there is an opportunity, he will publicize China's cooking art and strive for the position he deserves for China's cooking. Since 1972, Mr. Li Beiqi has successively opened seven beef noodle franchise stores in Los Angeles under the name of "Beef Noodle King". In 1975, in view of his outstanding contribution to the catering industry, Mr. Li Beiqi was admitted as a senior member of the American Federation of Catering Experts.

in p>1985, Mr. Li Beiqi returned to the motherland with a passion for serving the country, and he was determined to carry forward the beef noodle project which was integrated with China and the West and achieved results in the United States in Chinese mainland.

in p>1987, Mr. Li Beiqi founded the first "California Beef Noodle King" restaurant in Chinese mainland in Dongsi.

in p>1989, Mr. Li Beiqi sold all the "beef noodle king" restaurants in the United States and devoted all his energy to China.

after p>1991, Mr. Li Beiqi's chain restaurants mushroomed in the land of China north of the Yangtze River. Since then,

"California Beef Noodle King" has become a beautiful landscape in China's catering industry.

On October 27th, 2118, Mr. Li Beiqi died of illness in Beijing, completing his arduous and legendary life.

He is the founder of our cause, and his persistent spirit inspires us to keep moving forward.