According to the measurement and analysis of the Cold Chain Committee of China Federation of Materials, the demand for cold chain logistics in China is rising year by year, and can reach 265 million tons in 2020. Among the industries served by cold chain logistics, food accounts for up to 90%; among the food subcategories, fresh fruits and vegetables and meat account for a larger proportion, with fruits, vegetables, meat and aquatic products accounting for a total of 88% in 2019.
With the booming development of e-commerce platforms, fresh food e-commerce platforms are also developing rapidly, and the growth rate of users' online consumption of fresh fruits and food and beverages in 2020 is much higher than that of other categories, at 27.6% and 17.3% respectively. In this context, the scale of fresh food e-commerce platform is expanding rapidly, and the scale is expected to reach 311.74 billion yuan in 2021.
National Cold Chain Logistics Demand Rising Year by Year
China's Cold Chain Logistics Demand Rising Year by Year from 2016 to 2020, Excluding the Special Situation of Epidemic in 2020, the growth rate of Cold Chain Logistics Demand is also rising year by year. Despite the impact of the epidemic, the first imported food in 2020 grew against the trend, in the first half of 2020, China's imports of meat products increased by 74.9% compared with the same period in 2019, of which the annual pork imports are expected to increase by more than 1 million tons compared with 2019. According to the Cold Chain Committee of the China Federation of Material Measurement and Analysis, the total demand for cold chain logistics in China can exceed 265 million tons.
Fresh food e-commerce scale grows year by year
China's fresh food e-commerce scale improves year by year from 2016 to 2020, and China's fresh food e-commerce market transaction scale reaches 162.20 billion yuan in 2019. 2020 new crown epidemic outbreak, no contact requirements to promote the rapid growth of online economy, and objectively drive the development of the cold chain logistics industry. The development of fresh food e-commerce provides a boost to the expansion of the cold chain logistics market.
And the promotion of the fresh food industry by the "New Crown Epidemic" also provides opportunities for the further development of the cold chain logistics market. With online shopping becoming more and more common in the future, China's fresh food e-commerce market is expected to reach 311.74 billion yuan in 2021.
Cold chain logistics mainly serves the food industry
The target products of cold chain logistics include general products such as agricultural products, poultry and meat, aquatic products, flowers, processed food, frozen or quick-frozen food, ice cream and egg and milk products, fast food raw materials, alcoholic beverages, etc.; and special products such as pharmaceuticals (vaccines, blood), chemicals, etc. etc. Food products account for 90% of the total, while pharmaceuticals and chemicals account for 9% and 1% respectively.
Demand for different products in food cold chain logistics accounted for
In 2019, the Cold Chain Committee of CFSU carried out statistics through the annual production of six major categories of food products, namely, fruits, vegetables, meats, aquatic products, dairy products and quick-frozen food products (the production of the other categories is small or basically does not circulate in the way of cold chain logistics, and therefore is not included in the calculation) and Combined with the cold chain circulation rate of each category, it is estimated that the total demand for food cold chain logistics in China in 2019 will be about 233 million tons, an increase of 44.39 million tons over 2018, an increase of 23.52% year-on-year.
Of these, the total cold chain logistics demand for fruits is 54.817 million tons, the total cold chain logistics demand for vegetables is 64.8923 million tons, the total cold chain logistics demand for meat is 45.7768 million tons, the total cold chain logistics demand for aquatic products is 38.2332 million tons, the total cold chain logistics demand for dairy products is 16.5883 million tons, and the total cold chain logistics demand for frozen food is 12.7942 million tons.
Fresh fruits and food and beverages online growth rate is obvious
Due to the impact of the closure of offline consumption places during the epidemic, users gradually develop online consumption mind, of which the most obvious change is the purchase of fresh fruits and food and beverages: according to the survey of Ai Rui Consulting, before and after the epidemic, online purchase of fresh fruits and food and beverages users increased by 27.6% respectively. Users increased by 27.6% and 17.3% respectively, health care products, automotive supplies, mother and baby, home, department stores have achieved positive growth online.
-- For more research and analysis of this industry, please refer to China Cold Chain Logistics Industry Market Outlook and Investment Strategy Planning Analysis Report
.