Nowadays, the marketing activities of many chuanchuanxiang shops are relatively temporary. When business is good, there is not enough manpower, let alone to do marketing activities. Anyway, there is no shortage of customers when business is good, and there is time to do marketing when business is bad. This is the psychology of most Sichuan-Hunan electric enterprises in marketing activities.

But, have you thought about it? Marketing activities are always icing on the cake. Once the business of your Chuanxiang store is good, its inner subtext is that the food, service and decoration should be ok, while the subtext written behind a Chuanxiang store with bad business must be that there must be problems with the food, service and operation.

So, is the marketing activity done in prosperity or adversity?

The answer is obvious. Marketing activities must be carried out when business is good. Doing marketing activities when business is good will get twice the result with half the effort. At this time, the number of people accepted is the largest, the number of people spread is the largest, the effect is also the best, and the service, products and experience are also very good, which is easy to form a word-of-mouth effect.

Then, can't we do marketing for Chuanxiang Store, where business is not good at this stage?

Of course not. No matter how bad the business is, it is also a theory of relativity. For example, if you are an office building, business is likely to be good at noon and bad at night. Then you should do marketing activities at noon, because the most people come to the store at noon and the atmosphere is the best, but you should have time and energy to decorate at night, but there are few customers involved and the communication intensity is low. Therefore, you should do a good job in marketing, only when business is bad.

Many chuanchuanxiang store enterprises came to many people on the day of the event, and the effect was very good that day. However, the activities seem to have passed, leaving nothing behind and summing up nothing.

You know, the purpose of the activity is not only to show it to current customers, so that customers who eat in the store can feel it, but to show it to customers who didn't participate, so that they can feel that it is a pity that they didn't participate in today's activity, and then they will continue to pay attention to your store, because he doesn't want to miss such a good activity next time.