Commercial space design includes shopping malls, department stores, storage malls, commercial streets, specialty stores, convenience stores, supermarkets, shopping centers, office buildings and so on.
Interior design elements of commercial space;
Design of (1) moving line
(2) Atrium design
(3) Shop and window design
(4) Design of shopping guide system
(5) Design of supporting facilities
(6) Commercial Lighting Design So these two points are actually, that is to say, if we want to do the commercial design of a city, we must make a judgment on this specific city and specific project. The ultimate means of realization, if the previous problems are clear, it is only a matter of means of realization. The architect will follow the rules of this commercial building.
To illustrate our point above, there are some examples. This is a typical commercial space or several types of shopping centers in Europe and America. In fact, if we look at these types now, because our country's economic development level and consumption level are inconsistent and are at different stages. In fact, there are still many types of commercial space design we are doing now that have not reached the level we can do now. Now this type of business has started in Beijing and Shanghai, which means that we are gradually approaching the current lifestyle in Europe and America. The type of shopping center or commercial space that meets the quality of this lifestyle.
The latter table, because there is no time to turn it over, actually has a definition of each kind of commercial space, including its area, specifications, and the combination of this head office and small shops. Why does it have this definition? This is not a textbook, which means that it has been subdivided into different shopping centers or commercial spaces for different consumers. We do 500 thousand, and we hope this is a commercial facility where all consumers come. This is a wide range of things. This kind of extensive things will cause many problems over time, so what do we advocate? Create a specific business space for your specific market. If we choose this commercial project as commercial space, what kind of commercial space should we do? Let's position the business first. Commercial space design
(Zhu Ping's speech at the Commercial Space Design Forum)
Ok, then I will give a keynote speech, commercial space design. In fact, what I just said about the analysis and judgment of commercial space, in fact, we think that commercial architectural design, decorative design and environmental design should actually be aimed at consumers. That is to do it for the market. Without this premise, everything behind has no basis for judgment. We can't simply copy foreign things, and we can't ignore modern people, that is, consumers in modern China, consumers in various cities and different consumer demands. So in fact, in the final analysis, it is necessary to create a business environment that conforms to the lifestyle of modern people. I just want to talk about this through several cases. How to meet the lifestyle of modern people? Then let's consider the American lifestyle, the European lifestyle, or the Southeast Asian lifestyle, and the lifestyles of different cities in China. These are all different. But there is also a * * *, that is, with the different stages of economic development, it should be realized separately. For example, we are now a developing country, and some commercial facilities we are introducing, such as the project in Osaka, Japan, introduced by General Manager Yu just now, include many excellent overseas commercial projects. In fact, it is now people's living standards and income levels that determine that it must do such commercial facilities. We may now meet the needs of our shopping center model more and meet the needs of the United States in the sixties and seventies and the eighties and nineties. This may be the case. This architectural model and commercial space or commercial combination may be basically consistent with it at that time, because our consumption level and economic development level determine it. However, we are delighted to see that what our consumers in China are pursuing is in line with their trend and is the human nature. For example, some commercial facilities we have seen in Shanghai and Beijing are very close to the commercial combination and architectural environment abroad. Why is this? Its urban development and local consumption, and even the arrival of a large number of local foreign commercial companies, have driven this consumption, enabling him to produce such commercial facilities and business combinations in such a city. Then wherever we go, if it is a second-and third-tier city, or a small and medium-sized city, it may not work. But we also see that these small and medium-sized cities, the second and third tier cities in the future, will definitely take this road. Because human beings pursue beauty and consumption, whether spiritual or material, in fact everyone is * * *. Just because this stage of development is different, it leads to different pursuits in different stages.
Therefore, before designing commercial buildings, we must understand the local lifestyle and needs. At the same time, we should also consider this forward-looking, that is, it has yet to be developed. As a building product, I can't only meet the needs of modern times, but also be forward-looking. Then with this demand, we will judge whether its business model meets this demand, that is to say, before we make building products now, we must make the future business combination first, just to meet this consumer demand. What is a business combination? That's what I just said, like who is the main force? Who are the small and medium-sized shops? So what kind of catering combination is catering? Are there any entertainment activities? How did entertainment come in? These are different commercial projects and different combinations to meet the local consumption demand we just mentioned.