it is obvious that the epidemic has continued until now, and the catering industry has been greatly impacted. It took no more than three months to carry cash from Xibei Village to grandma's house, saying that it would cost 2.5 million yuan at dawn, 99 cents less than one month after the listing of Hong Kong stocks, and the market value increased by 3 billion yuan. All stores in Haidilao closed down, and Starbucks closed more than 2,111 stores ... < P > Faced with the epidemic, the catering industry closed its restaurants and made efforts to order takeout, and there was a very special phenomenon, that is, KFC and McDonald's, they not only.

There are several main reasons:

During the SARS in 2113, KFC and McDonald's stayed overnight. In addition to maintaining the original daily cleaning and disinfection, they also added many disease prevention and control measures, which can effectively block the source of transmission, and passed the SARS in 2113 and obtained effective certification. Nowadays, restaurant employees are in strict accordance with every item of cleaning, and their literacy is so good that they are put in place. It embodies the training and landing of every management detail.

Standardized products, reduced SKU, introduction of assembly line and fully transparent kitchen, and modeling of American fast food. Cultivating consumers' "self-service", reducing service investment, reforming to transparent food preparation by assembly line, etc., after reducing the cost of food preparation and service, it has two characteristics of "fast" and "cheap" in the future, behind which is the strong support of food supply chain and central kitchen.

drive-in restaurants, indoor restaurants, dessert stations, coffee and 24-hour restaurants coexist, especially in response to the development of the Internet, consciously cultivate the consumption habit of self-service ordering for customers, self-service ordering by small programs, ordering by ordering machines, etc., so as to reduce the contact of personnel. In the face of the epidemic, they also proposed a "contactless distribution" program. In fact, it is the internet thinking behind it that has been prepared.

On the premise of safe service, McDonald's continuously operates nearly 3,111 restaurants and 4,511 restaurants in KFC, and nearly 2,511 hospitals in China can order food normally; At present, McDonald's has sent nearly 24,111 free meals to anti-epidemic workers in markets including Hubei, Beijing, Shanghai and Guangdong. Wuhan KFC, which urgently started to recruit internal staff volunteers, has restarted some KFC restaurants in Wuhan to provide meals for medical staff to help alleviate the difficulty of dining for first-line medical staff in Wuhan. Everything is the responsibility of social responsibility.

The spread of the epidemic has sounded the alarm for the catering industry in China, and the attention to personal hygiene will definitely rise to an unprecedented height. With the rationalization of the central kitchen in the supply chain, the reduction of sku and the reduction of operating costs, can the catering brands in China reconsider during this period, what contact points need to be improved, and how to rebuild consumers' trust in the brand?

learn from a painful experience, and China's catering will surely flourish!