Self-media, also known as citizen media or personal media, is a general term for new media that refers to private, civilian, generalized, and autonomous communicators who use modernized and electronic means to transmit normative and non-normative information to an unspecified majority or a specific single person. Self-media platforms include: WeChat, Weibo, Baidu Post Bar, Zhihu and other social networks.

With the development of self-media, derived from the self-media micro-business system, so that the universal distribution of such a flat sales system has a thriving soil, which allows consumers to participate in the marketing system of the enterprise without the constraints of time and space, the use of their own interpersonal relationships, to tap the potential consumers around them, so as to form fission development, from one to ten, ten to a hundred, with an exponential speed of Spread to every corner, so that customers become our partners, the most successful to belong to Pinduoduo.

So in this era of consumer change, can have and lock consumers, who will be able to make money, as consumers in the past production and consumption links played in the consumer role will also be able to change, upgraded to become a consumer, consumption = investment, consumers in the process of purchasing and experiencing the enterprise products, services, you can become a partner of the enterprise, the second sharing and benefit sharing.

For enterprises, through this fission distribution system, can save the training of marketing personnel, and expand the speed and scope of dissemination, Evergrande Real Estate through the "Hengfangtong" in the epidemic period to achieve the sales of counter-trend rise.

Such a new consumption model based on self-media: "Consumption Partner" is gradually forming and rapidly expanding its influence. As a brand new business entity, it has its own unique features:

1. Consumption partners can earn extra money while spending money, creating a brand new rule that allows consumers to participate in the distribution of profits.

2. Profit distribution can enhance the stickiness of the consumer partners, allowing them to improve their recognition of the corporate brand and products.

3. The participation of profit sharing allows the consumer partners to experience and share the products more attentively, thus creating a widespread effect.

This consumer partner model is also widely used in the restaurant, hairdressing and other on-site experience consumption industry:

For example, the restaurant consumer partner, breaking through the traditional way of retaining customers: taste, service, decoration, so that the customer becomes a partner both to retain the customer's wallet and to increase the stickiness of consumers. On this basis, the merchant through the system designed in advance to share language and posters, so that consumers can easily share, spread, and then the system records the dissemination of each sharer, according to the sharing of the benefits of the situation to the consumer share, profit sharing, and so that they can see in real time their own earnings.

Of course, in this process, there are many details need to be dealt with, such as in order to attract consumers are more willing to recharge, but also need to send some gifts to consumers, recharge the amount of money set up in installments to lengthen the consumption time frame, and the system should be updated daily to share the advertisement and the content, to avoid sharing fatigue. Sharing can make money, so that customers to recruit customers, continue to bring traffic for the restaurant.

So how do you get customers to become partners through external incentives?

1. Material incentives

To let customers become partners, the first thing to do is to let customers are willing to buy or consume your products and services, then the traditional marketing methods and rewards are very important, such as through the discounts given to the customer concessions, send points to cultivate the customer's habit of consumption, coupons sent to the card to enhance customer recognition. The most important thing is that you have to be able to get the best out of your products and services.

2. Spiritual incentives

Everyone needs spiritual incentives to obtain spiritual satisfaction, such as certificates, certificates of honor, trophies, birthday gifts or even donations in the name of the customer, and so on, to create a sense of grandness, a sense of sacredness, Alipay attracted a number of loyal punching card customers through the collection of energy to the desert to plant trees. The first step is to make sure that you have the best possible results.

3. Differentiated services

Any business model will follow the "two-eight" principle, always 20% of the customers contribute to 80% of the profits, so the quality of service and the way to do differentiation, for high contribution to the tilt of the customer service, improve the standard of service. The first step is to improve the standard of the service.

Entrepreneurial Trap 75: The User Partner Rule