first, the definition of strong and powerful joint marketing

strong and powerful joint marketing is a marketing form that advertises other kinds of goods or services with the product appearance such as labels and packaging of a certain product (including its labels, bags, boxes, bottles, boxes, barrels, cups, bottle caps and even the modeling itself), and enables the attached advertising information to reach the target audience accurately through the market circulation channels of the goods themselves. The biggest difference between strong and strong joint sales and other marketing methods is that this kind of advertising does not rely on any third-party media such as newspapers, radio, television and internet, so it hardly consumes any extra energy, does not need to establish special distribution channels, will not bring any environmental pollution, and can even improve environmental pollution. Moreover, because the potential users of strong and strong joint sales are highly consistent with the users of carrier goods, this kind of * * * media advertising model has a very good effect on the sales of both commodities.

second, the proposer of the concept of strong joint sales

Beijing * * * Sheng Media Advertising Co., Ltd. is the proposer, practitioner and disseminator of the concept of strong joint sales. * * * Sheng Media Advertising Co., Ltd. is the first unit in the world to put forward the concept of strong joint sales, and it is also the only advertising company in the world whose main business is strong joint sales communication.

*** Sheng Media Advertising Co., Ltd. is the first in the world to put forward the concept of "* * * raw media". The core of the concept of * * * raw media is: everything is media, and it advocates carrying information through the commodity itself to effectively promote other commodities with the same consumer groups. Promote the sale of another commodity without increasing any investment, establishing new channels and producing any pollution; And because people pay attention to the information of another commodity, they buy more carrier commodities in turn, so that the sales of the two commodities can promote each other. Just like the "* * * phenomenon" between different species in nature, we call this advertising method * * * media, and the products carrying advertising information are called * * * media.

the ideal of "* * * to promote media" is to recreate the phenomenon of "* * * * in biology in the advertising industry, and to establish a platform for all commodity media providers and all * * * media demanders, so that all parties can maximize their products, maximize benefits, minimize energy consumption and minimize environmental pollution, so that our advertising industry can become one.

Third, the advantages of strong joint sales

1. Extremely breadth and depth: where the commodity carrier can reach, advertisements can reach without any space restrictions. For example, put advertisements on all coke bottles that leave the factory, and the advertising information will quickly spread all over the country with coke, reaching all provinces, cities, towns and even villages where coke is sold.

2. Time is extremely effective and spreads very quickly: as we all know, every commodity has an expiration date, which means that if an advertisement is attached to a commodity, generally speaking, advertising information will definitely reach consumers within the expiration date of the commodity, especially the advertising information attached to fast-moving consumer goods. For example, the advertising information of the upcoming grand release of a new movie will be posted on a snack food with a very high sales volume, such as a brand of melon seeds, and this information will spread all over the country within one week.

the effective reading rate of 3,111% is unprecedented: the effective reading rate of any traditional media is very low. A newspaper may carry tens of thousands of pieces of advertising information, and the possibility of readers reading a certain piece of advertising information is only one in ten thousand. * * * The media is completely different. Imagine that if a beautiful advertisement message is printed on your toothpaste tube and your signature pen, we can completely believe that you will read it completely, more than once, and often review it until you will never forget it.

4. Don't waste advertisers' money: most of the money is spent on media companies when using traditional media to publish advertisements. The operating costs of TV stations, newspapers and traditional media companies are too high, and all their expenses and activities are spent on advertisers' money. How much money has really been effectively promoted for advertisers? It's too little. It's good to have 11% money spent on consumers. * * * media is completely different, because * * * media does not have the cost of those random smashing, and advertisers do not need to pay for it.

5. Every penny is spent on the cutting edge: with commodities as the media, it is easy to distinguish those who have spending power from those who don't. People who often buy melon seeds, coke and red wine are people with spending power, so it is right to post any advertisements on these commodity media, because they are the people who spend money. Fei Niujin filmed a 111-episode TV series for the rural old lady. The old lady was very happy, but will she pay for the advertisements behind the TV series? She won't, because she has no purchasing power. Only * * * Sheng Media can do it, so that every penny is spent on the cutting edge and every penny is spent on potential consumers with purchasing power.

6. Very sticky: As long as the packaging of the product still exists, the media product will always speak for another product. For example, the advertisements of express delivery companies and car rental companies are printed on the packaging bottle of shampoo. After reading it, even if you forget this information for the time being, you must know where to get it back when you need this information.

7. It is very easy to attract attention and impressive: several friends are walking in the street, and one of them bought a bottle of mineral water casually. Who knows that the latest movie information is printed on the mineral water bottle? It is conceivable that this bottle of water and this movie will definitely become the focus of discussion and will be relayed to others. Will they do this when they see the advertisement in the newspaper? Will they do this when they see advertisements on TV? Will they do this when they see the advertisement in the elevator? No, people are numb to those things.

8. Extremely accurate: There is no more accurate way of advertising communication than this advertising form. For example, how to find the target consumers of hypertension therapeutic devices? Doing TV commercials all over the sky? No, the cost is too high. Advertising in the newspaper? No, because there is no research that shows that people with hypertension love reading newspapers more than others. Radio, Internet, outdoor, everything is no good. In the end, the best way to spread advertisements is to use the packaging of hypertension drugs as the media, and to find the target consumers accurately through the spontaneous circulation of hypertension drugs in the market, which only * * * Sheng Media can do.

9. Very low advertising production cost: only the packaging of the original goods needs to be redesigned, and almost no advertising production cost needs to be increased. The layout of a bag of washing powder is similar to that of a newspaper. Washing powder itself doesn't have so much to write about. Why not take out half of the layout to serve other commodities? Do not increase any cost, benefit others.

11. Very low advertising cost: You don't need to set up a new team, set up a new distribution channel, or pay a huge advertising fee. You only need low advertising cost, and * * * Media can do everything for you.

11. Do not increase energy consumption, refuse discharge, control environmental pollution, or even improve the environment: Throughout history, the appearance of any new media will increase energy consumption, refuse discharge, and pollute the environment. Only the appearance of * * * media has not brought any pollution, but also actively promoted garbage recycling and controlled environmental pollution.

12, fully meet the advertising needs of various industries: catering, entertainment, accommodation, clothing, retail, education, training, tourism, IT, film and television, games, real estate, medical care, exhibitions, daily chemicals, Internet, banking, wealth management, maternal and child products, online shopping, etc., and all industries are all inclusive.

fourth, the development prospect of strong and powerful joint sales

strong and powerful joint sales form is the highest stage of media development. By means of market circulation and taking commodities as the carrier, it can reach the target audience with the lowest cost, the fastest speed and the highest effective reading rate of advertising information in history, and it does not produce additional carrier consumption and energy consumption, and does not increase environmental pollution. At the same time, it can promote the sales of commodity carriers and achieve the goal of win-win.

The whole world is emphasizing low carbon, controlling pollution all over the world, and at the same time, the whole world is constantly creating media waste. Although * * * media can't solve all the problems, we believe that with the firm support of many investors and the recognition and trust of our partners, we have taken the cause of * * * media promotion as a responsibility. Responsibility for the environment, ecology, society, even the whole world and all mankind has no end on this road. We know that the road ahead is bumpy and there is a long way to go, but we will not do any melancholy and stay, because responsibility cannot be measured by interests, and our investors and partners are not very concerned about short-term interests. If we can put interests in the second place for responsibility, what else can we do in the world?

Reference: Beijing * * * Sheng Media Advertising Co., Ltd.