How to choose the location of takeaway restaurant

Summary: Unlike traditional dine-in restaurants, take-out restaurants no longer have stringent requirements for location, store area and decoration. The main takeaway restaurant also appeared one after another, there is a trend to seize the traditional restaurant. But this does not mean that takeaway restaurants can just find a place to open. Arbitrary location, there is still a possibility of "losing everything". So, how to choose a takeaway restaurant? Should follow the "office, school is gold, residential area is silver" principle, how to do it? Look at the following content! Takeaway store location principles

Because of the limitations of consumption habits and consumer groups, takeaway stores and dine-in stores have certain differences in location. Generally in the weekday takeaway order volume is the highest, ordering food crowd is mostly concentrated in office buildings and schools. Therefore, site selection needs to follow this principle: "offices and schools are gold, residential areas are silver".

How to choose the location of the takeaway shop

1, the higher the user density, the better

The takeaway, although free from the dependence on traffic, but still to choose in the office and residential buildings piled up. The first is because the flow of people is large enough to have enough takeaway users; the second is because the proximity is convenient for delivery, shorten the delivery time, and is also crucial to the user experience.

2, examining the age level and spending power of the target users

Analyzing the user group of the restaurant is a complicated matter, because it has to be classified from multiple dimensions, and even if it is the same office building, the users may be different.

Young people are undoubtedly the main consumer group of takeaway, so universities and colleges, medium and high-end office buildings and other places where young people gather are very suitable for takeaway restaurants. Residential areas should be considered in different situations: there are more young people in residential areas where second-hand houses and rented houses are flourishing, while newer buildings are inhabited by more people with stable family life, and the demand for take-away restaurants is relatively small.

3, clever platform data to calculate the cost

Since there is no need for too many dine-in locations, takeaway restaurants can minimize the size of their stores to save on rent, and reduce staff to save on labor costs. However, this is only a rough guideline, and the rent of a takeaway restaurant is still a significant expense.

With the help of Internet data, you can understand the current takeaway market space, market capacity, consumer scale, competitor scale, you can lock the target group by comparing the characteristics of the consumer population, spending power, consumption frequency, and so on, and then do the initial determination of the store location.

4, takeaway to do big rely on intensive distribution

"Intensive distribution" expansion way can let takeaway brand to the lowest cost, maximize the efficiency of the means to meet the user on the "effectiveness" of the expectations.

Within the same area, restaurants can be located along the four directions of "east-north-west-south", or the business districts they want to cover according to "the shortest distance", "the most convenient transportation

To connect and divide the business districts you want to cover according to the conditions of "the shortest distance", "the most convenient transportation", "the lowest cost of delivery", and so on, and then gradually open up.

Concentrating takeout stores within a certain range can shorten the distance between stores and improve logistics and distribution efficiency. The increase in the number of stores and order volume can realize the benefits of "large-scale collection", effectively reducing the supply price and obtaining the chain price difference, increasing profitability.

5, according to the product audience to determine the location of the store

The first thing you need to know before selecting the location of the product you are selling who is the audience, where they are most often found, the location of the location will be selected. The hottest-selling products in the same area will always be the most marketable.

Then according to the corresponding site visits, a deep understanding of the business district and the audience, to understand the survival of the state of affairs here, what sells the best, which businesses survive the best, the audience's consumption level how.

If you want to do pancake fruit or health porridge, positioning is nutritious and healthy and convenient and fast, suitable for focusing on health, health of the crowd, the location can be prioritized in the residential areas or hospitals around, etc..

If you want to do pickled fish noodles or pickled fish rice, the price is relatively high, suitable for high-end people to consume, so the location of the store can be selected in the vicinity of the office building or near the commercial street.

If you want to open a new style of tea drink store, the consumer group is mainly the pursuit of fashionable young people, the store location can be selected in shopping centers, schools around the young people are more concentrated in the area.

After the location is selected, you also need to screen the products one more time according to the economic conditions, tastes and other habits of the people in the area.

6, looking for high sales of the same category of business district

Take cassoulet for example, in the takeaway platform to search for how many cassoulet in the region, the average daily sales are how much.

The more orders, the greater the demand for cassoulet in the area, and the more suitable for merchants to move in. At the same time, pay attention to analyze the advantages and disadvantages of competitors, compare their own products, make differentiation, in order to get a share of the takeaway market in the business district.