Private clubs can also be called top membership clubs. It originated in the 17th century in mainland Europe and the United Kingdom. At that time, the British gentlemen, luxury businessmen and aristocrats because of the need for both exclusivity and privacy of the social space, and thus the birth of the membership of the gentlemen's clubs specializing in serving the British upper class. In order to reflect the good upbringing and elegant tradition of the British gentleman, to meet the pursuit of elegant taste of life of the British gentleman, the club's interior furnishings are very sophisticated, antique decorative style coupled with beautiful decorations formed the perfect internal environment of the club, the club's internal functions are mainly a study, library, tea room, dining room and recreation room, and so on. The services provided by the club mainly include: organizing social activities on a regular basis, providing members with catering, banking and insurance, contacting and approaching services.

The development of private clubs in China started in the 1990s, with the four top clubs in the capital (Capital Club, Chang'an Club, China Club and Beijing Club of America) as the representatives.

Basic list of some representative private clubs in mainland China

Club

Name Opening time Investor Floor area (㎡) Member composition

Beijing Club of the Americas 2000 Beijing Club of the Americas Co. Ltd. / China Club 5,000 More than 5,000 people from U.S. corporations and U.S.-related organizations and enterprises, with Representatives of top 500 companies in mainland China are mostly members of the club

Beijing Club October 1994 CITIC Group 4300 Domestic and foreign business people, mostly presidents of large domestic and foreign companies. Because of its location close to the embassy district, it attracts embassy staff from many countries

China Club September 1996 Hong Kong businessman David Tang and others with the Beijing Tourism Group 10,000 Most of the members are well-known personalities from all over the world, including politicians, renowned entrepreneurs, artists, and senior executives of foreign companies

Changan Club 1996 Chen Lihua Ms. Chen Lihua 8000 Senior managers of international and domestic famous enterprises; in addition, there are more than 140 embassies in the membership

Yongfu Club April 2004 Wang Xingzheng on the seafood wall room Enterprise Development Co. 2000 Consuls, entrepreneurs, financiers, designers, artists, film and television stars

Bankers' Club 2001 Shanghai Pudong International Finance Center 13000 Financial sector and building residents, as well as Lujiazui near the financial and securities

Xintiandi One 2001 Shui On Group 500 No membership card, no dues

Xijiao Manor International Club 2004 Xijiao Manor Real Estate Co. 104000 Xijiao Manor villa owners, the largest private club

Da Sheng Tang 2004 Personal Investment 6000 Entrepreneurs, senior white-collar workers, people in the literary and fashion industry, expatriates

2, the private club function analysis

From the point of view of the development of the existing private clubs, the existing private clubs mainly covers four major functions: the lobby and reception functions, catering and banquet functions, conference functions and recreational functions. Among them:

Lobby and reception functions mainly include receiving guests and providing business processing services for guests;

Food and beverage and banquet functions mainly include bars, Chinese and Western restaurants, multi-function halls and independent rooms. The bar provides guests with social venues, informal meetings and meeting places, cocktail parties and business fast food and other services;

Chinese and Western restaurants provide guests with a variety of specialties and organize a variety of banquet venues and other services, dining and banquet venues, including multi-function halls and independent single room;

Concert center services include sports and fitness services, indoor ball activities, sauna massage, Spa and beauty treatments, movie and television appreciation services, antique and artwork appreciation, wine and cigar appreciation, etc.

Some representative private clubs at home and abroad list of functions

Famous clubs

Functions of clubs Metropolitan Club of Chicago, Beijing Club, Chang'an Club

Lobby and front desk Reception of guests, short stay of guests, provision of beverages and business dealings Reception of guests, newspapers and magazines, 360-degree view, business dealings Reception of guests, short stay of guests, provision of beverages and business dealings Reception of guests, short stay of guests, 360-degree view, business dealings Reception, brief stays, drinks and business handling

Club Bar Business meetings, cocktail parties, wine-paired business lunches Social, informal meetings, cocktail parties, buffet lunches Member's Bar with a capacity of up to 70 people for social meetings, business lunches

Chinese and Western Restaurants A mix of formal and informal dining rooms and a restaurant specializing in dishes from around the world. Western and Chinese restaurants offer Cantonese and Chinese specialties, Nihonbashi restaurant, continental banquet hall

Multi-function halls offer a variety of business meetings, conference functions and advanced audio-visual equipment Music hall, library, boardroom, Beijing Hall ...... special team, business meetings and banquets Conference functions, but also can hold a dinner for 50 people

Multi-function halls provide a variety of business meetings, conference functions and advanced audio-visual equipment. Private dining rooms are available for private parties, weddings, and other large and small banquets and events, as well as fun and educational events such as breakfast forums, cocktail parties, keynote speeches, etc. VIP lounges (11 lounges of different sizes) are available for members to use as guest rooms and receptions

Recreation Center Provides personal trainer services, a variety of fitness programs and massage therapies, as well as beverage and beverage services, and a variety of other services. Physiotherapy, but also provide drinks and sell fitness supplies Indoor swimming pool, six-lane bowling alley, squash/tennis courts, billiards hall, table tennis, gym and sound room Swimming pool, squash court, health dance room, fitness bar, sauna, sports store, massage room, spa and beauty treatment

3, the development direction of the private club

Currently, the private club provides a relatively short chain of services, mainly for catering and banquets, conferences and meetings, and also for the private club to provide a variety of services. For catering and banquets, conferences and meetings, recreation and other three major functions, and these three functions are more embodied in the daily life of members and social services in two areas, which are only a small part of the working life of high-end people. In the future, private club services will be extended to the breadth and depth of services on the basis of the existing foundation.

First of all, the function of the club will be more complete, and it will increase the number of spaces for members to integrate their work and life (in this article, it is defined as a 24-hour private office), which has the function of office + parlor + bed, and this space can be used as a second or even a third office in addition to the fixed office of the members. This space can be used for temporary office, but also can be used for meeting guests, rest, major decision-making calm thinking, and this space has the warmth of home, but not the home of the casual; there is the office of the formal, but not the seriousness of the office; compared with the hotel guest room is not the hotel room of the hard and cold.

Secondly, provide personalized butler service for members. In addition to the club space function, provide members with personalized butler service, become a member of the personal special assistant. For example, it can formulate and arrange overseas study plan, airport green channel service, special car transfer service and other full travel services; arrange banquets and related dishes according to guests' preferences, requirements and tastes; deal with some thorny problems for members: such as booking the rooms of the world's most luxurious resort hotels, arranging personalized anniversary celebrations, and making appointments for important people.

Once again, management companies that are able to provide a global network of services will be welcomed. The globalization of the economy has accelerated the growth of international business, trade, travel and tourism, and indeed the global economy. This requires that private clubs have the ability to provide members with personalized service on a global scale, and management companies with a global network have a clear advantage in providing members with consistent service around the world.