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How to write a business website copywriting plan
Commercial Website Copywriting Template

Report Table of Contents

Part I Abstract (summary of the entire plan)

(text in 2-3 pages or less)

I. Brief description of the program (purpose, significance, content, modus operandi) ii. Overview of market objectives

III. Brief description of project advantages and features iv. Brief analysis of profit sources V. Investment and budget

VI. Financing Options (Funding and Investment Methods) vii. Financial Analysis (Budget and Investment Remuneration)

Part II Overview

Chapter I. Project Background

I. Reasons for proposing the project II. Environmental background of the project

III. Analysis of project advantages (in terms of resources, technology, talents, management, etc.) IV. Feasibility of project operation

V. Analysis of the project's unique and innovative

Chapter II Project Introduction

I. Purpose of website construction II. Positioning and overall objectives

III. Website Planning and Construction Progress IV. Resource Integration and System Design V. Website Structure/Column Boards VI. Introduction to the main columns VII. Business Model VIII. Technical Functions

9. Information/Resource Sources X. Project operation mode

xi. Website Advantages (Resources/Content/Model/Technology/Market etc.) XII. Intangible Assets xiii. Strategic Alliances xiv. Website Copyright

XV. Overview of Revenue Sources

XVI. Economic Life of the Project

Chapter III. Market Analysis

I. Internet Market Status and Growth II. Market position of the business model III. Target Market Setting

IV. Market status of traditional industries (the basis of website market resources)

V. Market positioning and characteristics (consumer groups, consumption patterns, consumption habits and the main factors affecting the market to analyze the market size, market structure and division, specific audience, etc.) VI. Market growth (website PageView and consumer market)

VII. The project's product market advantages (for the specific population market characteristics of saving time, saving time, saving energy, saving money, etc.)

VIII. Market trend forecast and market opportunities IX. Industry policies

Chapter IV Competition Analysis

I. Presence of industry monopoly

II. Market share of competitors from market segmentation III. Situation of major competitors

Chapter V Business Implementation Program

I. Introduction to the overall plan of business model implementation program II. Marketing Planning III. Marketing Promotion

IV. Sales Methods and Segments V. Operation flow

VI. Purchasing and Sales Policy Formulation VII. Price Program

VIII. Service, Complaints and Returns

9. Promotion and Market Penetration (Methods and Arrangements, Budget) 1. Major Promotion Methods

2. Advertising/PR Strategies, Media Evaluation 3. Membership, etc. X. Profitability analysis

xi. Sales statistics and sales record method, calculation of sales cycle.

XII. Market development planning, sales targets (near-term, medium-term), sales forecast (3-5 years) sales, share and calculation basis

Chapter 6 Technical Feasibility Analysis

I. Platform development ii. Database III. System development IV. Web Design V. Security Technology VI. Content Design VII. Technical Staff VIII. Intellectual Property Rights

Chapter VII Project Implementation

1. Project Implementation Concept (Company Establishment, Organization Structure and Shareholding Structure) 2. Website Development Progress Design and Milestones 3. Marketing Progress Design and Milestones

4. Establishment of Administration, Staff Recruitment and Training Arrangements 5. Project Implementation Cost Estimation

Chapter VIII Investments Description

I. Description of funding requirements (amount/duration) ii. Plan for use of funds (i.e., purpose) and phasing

III. Composition of project investment and classification of fixed asset investment iv. Composition of main working capital

V. Form of investment (loan/interest rate/interest rate payment terms/conversion - common shares, preferred shares, optional shares/corresponding price, etc.)

VI. Capital Structure VII. Equity structure viii. Cost of equity

9. Description of the extent of investor involvement in the management of the company

X. Reporting (regular reports to the investor and budget for capital expenditure) XI. Payment of miscellaneous expenses (whether to pay intermediary fees)

Chapter 9: Investment Compensation and Exit

I. Listing of shares ii. Equity transfer III. Equity buyback IV. Dividends

Chapter 10: Risk Analysis and Avoidance

I. Policy Risks II. Resource Risk III. Technology risk IV. Market Risk

V. Internal link disconnection risk VI. Cost Control Risk VII. Competition Risk

VIII. Financial Risk (Accounts Receivable/Bad Debt/Loss)

9. Management Risk (including personnel/turnover/key employee dependence) x. Bankruptcy Risk

Chapter 11 Management (QQRR.COM)

I. Company organization structure

II. Existing human resources or management team III. Management System and Coordination Mechanism

IV. Personnel program (staffing/recruitment/training/assessment) V. Salary and benefit programs

VI. Equity allocation and share subscription plan

Chapter 12 Business Forecast

I. Website Operation

1. Visitor Growth Forecast 2. Membership Growth Forecast 3. Industry Alliance Forecast

II. Estimation of Sales Volume, Sales, Gross Margin, Growth Rate, ROI and Basis of Calculation

Chapter XIII Financial Feasibility Analysis

I. Description of Financial Analysis

II. Financial Data Projections 1. Revenue Schedule

2. Cost and Expense Schedule 3. Salary Level Schedule 4. Fixed Asset Schedule 5. Balance Sheet

6. Profit and Profit Distribution Schedule 7. Cash Flow Statement

III. Indicators for Financial Analysis

Indicators Reflecting Financial Profitability a. Payback Period (Pt) b. Investment Profit Margin c. Investment Tax Rate d. Uncertainty Analysis

Part III Appendices

I. Appendices

1. List of key management team and their resumes 2. Explanation of terminology

3. Corporate image design/promotional materials (logo design, brochures, publications, package descriptions, etc.)

II. Schedule (QQRR.COM)

1. Market Audience Analysis (crowd distribution/number, etc.) Table 2. Internet Growth Status Table 3. List of Major Equipment

4. Internet Market Survey Table 5. Estimated Analysis Table

6. Various Financial Statements and Financial Estimates Table

7.