In order to ensure that the activities of high quality and high level of implementation, often according to the specific circumstances of the pre-developed activity program, activity program has the content of a clear organization, step by step clear characteristics. Do you know what kind of activity program can actually help us? The following is my carefully organized 2022 restaurant Father's Day activity planning program (general 5), welcome to read, I hope you can enjoy.
2022 Restaurant Father's Day Activity Planning Program 1I. Activity Time:
June 16 - June 17
II. Activity Purpose:
1. Stimulate the affectionate consumption through the activity to enhance the The good brand image of the enterprise.
2, pull consumption, competition for market share.
3, increase the sales volume of E meals, improve the business of the stores to generate income.
Third, the theme of the event:
Heart of Father's Day, Yong Li family.
Fourth, the activities of the location:
Yong Li Food City, Yong Li Seafood City, Yong Li Seafood Plaza, Yong Li Fal Spring Restaurant
Fifth, the activities of the content:
1, during the activities of the stores, the welcome staff to the store to consume the middle-aged and older men to send the The first is to make sure that you have a good time, and that you have a good time.
2, during the event, the stores to increase the playback of the "repayment of life" and "father" of the two tracks.
3, during the activity period, order Yong Li E meal are good gifts. Where the phone ordering consumption of 688 yuan free gift Yong Li E meal playing cards 4 pairs, where the phone ordering consumption of 888 yuan free gift Yong Li E meal in time to send VIP members a gold card, the stores to do a good job of registration, financial records.
4, during the event, the Ministry of Kitchen launched several Father's Day love package, the price of each store can be based on their own specific circumstances, dishes to health, nutrition-based, dish name reflects the father's love (reference: grateful love, father's love, father's love, father's love, father's love, father's love). And the main push a Father's Day special dishes.
5, the activities of the store during the consumption of guests, single-table consumption of 800 yuan can be given free family photo (10-inch plastic) a store to do a good job of registration, financial storage.
6, the Planning Department unified use of SMS platform to send customers Father's Day blessing text message: "the heart of Father's Day, Yong Li family, a variety of Father's Day love package warmly launched, Yong Li catering all the world's fathers happy holidays!
Six, publicity matters:
1, management company planning department is responsible for engraving Father's Day banners, one per store, the content of the "heart of the Father's Day, Yong Li family", and with the June 15 before the delivery of the store.
2, the management company planning department on June 16, unified for the store customers to send Father's Day blessing text message, "the heart of Father's Day, Yong Li family, a variety of Father's Day love package warmly launched, Yong Li catering wish all the world's fathers happy holidays!
All the best to you.
VII, Notes:
1, the stores seriously organize staff to learn the activities of the program, according to the program for employees to carry out relevant knowledge training.
2, the stores during the event fully do a good job of taking pictures, washing photos, increase revenue points.
3, integral card activities, coupon activities and this activity at the same time.
2022 restaurant Father's Day activity planning program 2First, time
20xx June xx
Second, the location
xx hotel on the first floor of the Western restaurant
Third, the objectives and activities Purpose
For father's love, people's speeches have always been restrained and calm. The greatness of a mother's love has caused us to overlook the existence and significance of a father's love, but for many people, a father's love has always affected them in a peculiarly subdued way. Father's love is strange here, it is shy to express, sparing the publicity, but lofty and heavy, so there are wise people say, father's love is like a mountain. On the occasion of Father's Day, XX Hotel is organizing a pay-per-view event, which will leave customers with many wonderful, warm memories and deepen their understanding of XX Hotel.
Four, marketing object
Father's Day families and men.
V. Theme
"Father's love is like a mountain, and fathers need care too."
VI. Promotions
1. On Father's Day, men who consume in the Western restaurant will be given a complimentary A cup of nourishing stew and a fitness center experience coupon.
2, men over 70 years old enjoy 50% discount on buffet.
3. One free meal for four people.
What to give on Father's Day?
Mother's Day can send carnations, you can buy cosmetics, buy beautiful gifts ...... But Father's Day, what to send father? Father's Day gifts, must be difficult to bad a lot of people.
In fact, it is not necessary to send a gift to the father, you can ask his father to eat a big meal on Father's Day, with food to express the silent love of the father!
Activity time: Father's Day
Lunch buffet 11:30---13:30RMBxx/bit
Dinner buffet 18:00-21:00RMBxx yuan/bit
Venue: xx Hotel, 1 floor Western Restaurant
VII. Budget and Advertisement Planning
1. TV and Radio publicity and rolling broadcast is expected to be RMB xx;
VIII. Expected Revenue
Lunch: RMB xx
Dinner: RMB xx
Total: xx yuan
2022 restaurant Father's Day activity planning program 3First, the purpose of the activity
Through the Father's Day pre and day of the publicity, the warm tips and gifts to customers dining, as well as to provide customers with other value-added services `series of behaviors, to move customers and increase customer awareness of our Spicy Wind Hibiscus Club's emotional attention, constantly focusing on the spicy wind, thereby increasing our turnover and customer turnover and loyalty to our spicy wind Hibiscus Club brand.
Through our emotional marketing (providing value for money), we will continue to increase our Spicy Hibiscus Club's market share in the Langfang restaurant market, and continue to be ahead of our competitors.
Second, the activity time:
20XX-06-21
Third, the activities of the location:
Fourth, the activities of the content
1, Father's Day, the day of the meal to our store Customers can give their fathers a free phone call, whether it is the city, domestic long-distance. Limited to 15 minutes.
2, Father's Day day to my store dining customers can have the opportunity to take a free photo of one, and free to send to my father's hands;
3, Father's Day day if the guests invited my father to my store dining, you can enjoy the following concessions: (1), a free photo; (2), send a shadow frame; (3), send a commemorative Father's Day special dishes 13; (4), send gifts A (tie, etc.).
4, if you invite your father to dine, in addition to enjoy the above benefits, you can also enjoy the full single 8.8% discount;
5, Father's Day on the day of the birthday of the father, we provide free Father's Day family set table for up to 10 people.
V. Publicity and atmosphere
(a), external advertising
1, to do 2 issues of print media advertising;
2, TV ads for 2 periods;
3, network advertising;
4, high-grade building ads
(b), short message group sending.
SMS content: Father's Day is here, all the staff of Spicy Wind bless your father or as a father of your health and happiness! The father's birthday can enjoy free family packages! There are more surprises! Order phone:
(3), through the store inside and outside the various advertisements (pictures and text) in different locations of the layout, to carry out a full range of three-dimensional publicity, in the store to create a strong cultural atmosphere of Father's Day. Specific work layout is as follows:
1, water signs outside the store, the first time to prompt customers;
2, in-store advertising and atmosphere:
(1), X-rack 3;
(2), spray painting pictures 30;
(3), special Father's Day menu;
(4), free Father's Day family package;
(5), countertops soft (from June 1 Children's Day to 615 Father's Day);
(6), background music: Chen Hong's "Always Come Home to See", Cui Jinghao and Liu Hegang two versions of the "Father" cycle;
(7), staff greetings: Happy Father's Day! And so on to the customer for the second third Father's Day tips, so that customers produce Father's Day emotions or thus remembered the father of the hometown or thus remembered to do their own father's hard and difficult to do the back of the touched to pave the way!
3, on-site interaction:
(1), send a father and son (female) even a heart dish. Blessing: I wish all fathers and sons and daughters all over the world will always be heart to heart, happy and happy!
(2), on-site photo. Voiceover: leaders, come come let's leave this eternal moment on this memorable day of Father's Day! By the time we send you or send it to you;
(3), for the scene of the father and the world's fathers to toast a cup of blessing wine, toast: Today is Father's Day, I wish the scene of the father and the father far away from home a happy holiday, good health!
(4), (after the toast) said: leaders, my assistant and I together for the scene of the father and guests to dedicate a song "Father", again wish you and your father Happy Father's Day and good health! (The atmosphere to the climax)
Six, notes
1, promotional texts, words and phrases emotional expression to be relevant, accurate, in place, over the false, lack of which can not be produced with the customer's emotional **** Ming, it is very difficult to move customers.
2, the content of the Father's Day activities to carry out full training, to the point of familiarity.
3, Father's Day promotions can not be enjoyed at the same time with other promotions.
4, Father's Day to our store on the day of the birthday of the father must be booked in advance.
5, the day of the father in my store on his birthday or in my store to invite his father to dinner, to organize the management together for the father to say a word of blessing.
6, to ensure that the Father's Day special dishes have enough raw materials.
2022 Restaurant Father's Day Activity Planning Program 4I. Time :
Father's Day
Second, the location :
Western Restaurant on the first floor of the hotel
Third, the goal and purpose of the event ：
In the father's love, people's speech has always been restrained and calm. The greatness of a mother's love makes us overlook the existence and significance of a father's love, but for many people, a father's love has always affected them in a peculiarly subdued way. Father's love is strange here, it is shy to express, sparingly publicized, but lofty and heavy, so a wise man said, father's love is like a mountain. On the occasion of Father's Day, Regal Comfort Hotel is organizing a special event to reward guests, which will leave customers with many wonderful and warm memories and deepen their understanding of Regal Comfort Hotel.
Fourth, marketing object :
Father's Day families and men.
V. Theme ：
"Father's love is like a mountain, and fathers need care too"
VI. Promotions
1. On Father's Day, men who consume in the Western restaurant will be given a complimentary Nourishing stew (clear soup Liao Shen) a cup and a fitness center experience coupon.
2, men over 70 years old enjoy 50% discount on buffet.
3, four people dining one free.
VII, the budget and advertising planning :
TV and Radio publicity and rolling broadcast, is expected to ￥ 500
VIII, expected revenue:
Lunch: ￥ 88 / seat x 60 / person = ￥ 5280
Dinner: ￥ 98 / bit x 60 / person = ￥ 5880
Total: ￥ 11160
2022 Restaurant Father's Day event planning program 5Shangri-La Hotel, Guangzhou, the Wonderful Café, Father's Day prepared for the Australian lobster, French foie gras, such as a rich international buffet, the meal will also have the opportunity to win a full-year fitness card ( for three people) one.
A special Love Corner has been set up in the Café, where children can draw love designs or words on the T-shirts they give to their dads, depicting delicate warmth through ordinary details.
The lunch buffet is priced at RMB 188 per person and the dinner buffet is RMB 288 per person. On Father's Day for families enjoying the lunch buffet, dads can enjoy a special 30% discount on the purchase of a fitness center gym card. Sunday, June 15, 20xx only. Children under 1 meter are free to use the meal, and children from 1~1.4 meters can enjoy half-price discount.
The promotion period for the Value Shark's Fin Set is from June 1 to October 12, starting from two persons.
I'm with my dad
The hotel lobby set up a photo wall of I'm with my dad and set up a photo printer on site, encouraging consumers to print photos of themselves and their dads from their cell phones and paste them on the photo wall, and the hotel can award first, second and third prizes by lucky draws on Father's Day to give different rewards. Can also be synchronized in the public display, such as encouraging customers to upload photos to the public number inside the store can be voted on inside the public number, the selection of outstanding customers long comment, but also to give the appropriate reward.
If you don't have a photo printer, you can.
Boldly write love
In the hall at each build a simple wishing platform, backboard for "boldly write love free pen and blessing card, by the customers themselves in the small blessing card on the father of the blessing of the words written and pasted on the wishing platform to express the wishes of the father, you can also use the postcard, after the display of the store in a timely manner to the guests delivery! The postcard can also be displayed and delivered to the guest's address by the store in a timely manner.
Dad's coupon
Special coupon for Father's Day activities, during the activity period to bring the father or the father with the child into the store consumption, can enjoy a discount of 8.8 percent, can be sent to the development of a drink or Father's Day special dishes, dish name can be named, such as "I love the father's healthy dishes The name of the dish can be "I Love Dad's Healthy Dishes". On the day of the event, holders of this coupon can participate in a lucky draw. The prize can be set up family physical prizes, preferably with corporate logos.
The hotel restaurant staff for Father's Day!
(meal before the regular meeting to organize all the people on the scene to call their own father, the requirements must say: Dad I love you)
(to the store is already a father's colleagues to pay tribute to the enterprise can send a small gift a show of blessing) respect for the hearts of employees!