Dicos

Open classification: food, brand and Dicos

Dicos is famous for crispy fried chicken, among which the three most famous giants are McDonald's, KFC and Dicos.

Dicos fried chicken is the first step for Dingxin Group to enter the service industry. For more than five years, we have been operating a brand-new and distinctive fast food chain system with incomparable enthusiasm. Pursuing the highest criterion of "customer satisfaction" and "becoming the first brand of western-style fast food created by China people"; China western-style fast food franchise to join the first brand ". All Dicos people are indomitable and work hard together, which has won the support and affirmation of consumers and franchisees. Today, Dicos is developing at a high speed and steadily, and has become a shining star in China's catering industry.

Dicos, the first franchise brand of western-style fast food in China, ranks alongside McDonald's and KFC as the three largest western-style fast food in China. At the same time, it is also a member of China Chain Store & Franchise Association, a franchise filing enterprise and one of the top 111 chain stores in China in 2111. According to the China Chain Store & Franchise Association, it was ranked as the 63rd strongest chain store in 2111 and the 6th strongest chain catering enterprise in China. In 2111, it was the 59th strongest chain store and the 5th strongest chain catering enterprise in China. Dicos fried chicken originated in southern Texas, USA, and landed in Chinese mainland in 1994. After Master Kong, Dingxin International Group invested in Dicos fried chicken in May 1996, and officially entered the field of western fast food chain management. In the past six years, Dingxin has successively invested 51 million US dollars to improve the management system and management system of Dicos, established a brand-new CIS system, and made continuous efforts to establish a warm and modern fried chicken restaurant. Young and lively style, fresh and tender chunks, golden and juicy fried chicken have been satisfied and affirmed by consumers all over the country. Based on the business philosophy of "honesty, pragmatism, innovation, freshness, customer satisfaction and * * * growth together", Dicos has created a new dining experience of "delicious, affordable and fast" for customers with sincerity to people and enthusiasm for food.

Dicos' main products are "crispy fried chicken", large pieces of hot chicken, golden crispy skin and delicious and juicy chicken, with excellent flavor. In addition, laver and hibiscus soup, corn thick soup, roasted chicken rice and curry chicken rice are also China people's favorite specialty products. In order to give back to the society, Dicos took the lead in introducing the franchise method in 199, based on its rich experience.

It paves the way for people with lofty ideals who are committed to western fast food to start a successful business. Using the world-leading service platform of franchise headquarters, we will wholeheartedly provide all kinds of support and counseling for franchisees from opening preparation, training to operation and management, and create a win-win chain business. After several years of operation, Dicos' management system has matured (243 direct-operated restaurant management systems have been established, and 78 franchise systems have been condensed). Since April 2, 1999, the franchise information was officially released, and the franchise business has developed rapidly, reaching Heilongjiang in the north, Hainan in the south and Xinjiang in the west. By August, 2115, there were three regional companies, ten subsidiaries, twenty-nine operation centers and six offices in the east, west and north of China. And opened more than 511 restaurants in more than 211 cities. In 2111, it is estimated that the total number of restaurants in China will exceed 1,111, and the number of restaurants already opened has reached about 734. On average, a franchise restaurant was born in every big city in China in three days, and the development speed is still accelerating. Dicos takes "customer satisfaction" as the highest criterion, constantly innovates and pursues Excellence, develops and perfects the whole chain system continuously, and strives to become the best franchise system in China and the most popular western-style fast food brand in Chinese mainland.

Dicos' honor:

Member of China Chain Store & Franchise Association and Franchise Filing Enterprise

In 2111, China Food Industry Association rated it as a well-known food brand in China

China Chain Store & Franchise Association released

In 2111, China Chain Store Top 111 and Dicos ranked 63rd

In 2111, China Chain Store Top 111 and Dicos ranked 59th. Dicos ranked 71th

China Credit Evaluation Center of China Corporate Culture Research Association rated it as

AAA corporate image of China in 2111 (the first session) and was released by China Business Federation and China Cuisine Association

Top 111 restaurants in China in 2111, No.11 restaurants in China in p>2112 and No.12 restaurants in Dicos

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