Over the years, when it comes to bringing goods, we think more about bringing goods from celebrities and KOLs, but in fact, some B station ultra-high traffic UP masters they also began to cooperate with brands to bring goods, and made a very considerable profit from it.

What is an Uploader?

Up, short for upload, is an internet term imported from Japan and often used in China's ACGN video network.UPmasters refer to those who upload video and audio files on video websites, forums and ftp sites. Currently, the platform that gathers the most masters in China is B-site, so when mentioning masters, people basically default to referring to B-site masters.

Reasons for brands to work with B-station Upmasters:

1. B-station has a large number of users, and caters to users who are younger in age and have strong spending power

2. B-station's main creative content is high-quality, so they'll have a large number of "diehard fans. "

3. Various forms of marketing cooperation to bring benefits to the brand

Case of cooperation between brands and B station Up masters:

iQOOMONSTER sends out computer hole dueling activities. iQOO has been making big moves since the day it was released. Whether it's launching various versions of iQOO, or cross-border dueling with GTR, and even launching a customized magic box some time ago, the brainstorming and promotional campaigns have made the iQOO brand look quite young. Compared with other brands, iQOO tends to be on the side of young people.

Exposure effect: the fan base of the four UP masters alone exceeded 5.06 million+, and the cumulative playback of Gu Amo UP's secondary creation about the material alone amounted to 313,000 units.

We can see that the biggest difference between UP owners on b-station and KOLs on other platforms when bringing goods is that they are professional video creators in a certain field, so even if they cooperate with brands, they pay more attention to the quality of their content output, and they will examine their own video content to see if it's appealing, interesting, and in line with the style of their own videos. And they are more honest when it comes to posting products. If it's a promotion, they say it's a promotion, rather than doing that stealthy soft sell. So the products they seed can be favored and trusted by fans and users, so that fans will willingly buy it.

So at a time when other platforms are converging on Netflix content, B station UP masters may become another better option to help brands carry their products live.

So how do you choose the right Upmaster?

Manzaku TUOTUO said: globalization of digital marketing business change has come, "Internet new media ＋" strategy to promote this trend, do not carry out the transformation of the new media online promotion of the enterprise will be in this Wave of subversion. The new media flow portal created by Manzuo, the global netizen, and the precise placement of the person will provide enterprises with a new exposure to the life cycle support.

In order to help more advertisers to do a good job in new media marketing, the full work flow center has gathered a huge amount of resources including WeChat KOL, Xiaohongshu bloggers, Jittery KOL, Shutterbugs, B-station UP masters, celebrities, Netflix anchors, microblogging Vs, travelogue guide authors, and the news media, and it spans across a large number of new media platforms, such as WeChat, microblogging, Jittery, Shutterbugs, Xiaohongshu, B-station and Taobao live broadcasting. The platform, through big data analysis, quickly and accurately matched to the resources matching the demands of the enterprise, and provide professional and comprehensive media placement solutions to achieve precision marketing.