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How do catering enterprises use o2o

1. Establish a perfect ERP system and use a unified database online and offline.

2. Establish an o2o website, which undertakes the functions of user information, ordering, feedback, exchange, payment and so on, so as to ensure that enterprises can communicate and interact with users at work and at home.

3. Develop a mobile phone APP, which has the functions of location search, ordering food, ordering food, mobile phone payment, etc., so as to ensure that enterprises can communicate and interact with users in fragmented time such as commuting and eating in restaurants.

4. Establish a set of points system, and use points to open websites, apps and restaurants, increase the interoperability between online and offline, and improve the interactivity of the whole platform.

5. Use the latest mobile Internet technologies such as QR code, NFC and LBS to improve the payment system and improve the convenience of the whole service. For example, after the user orders food on the website and pays, the platform will send a QR code to the user by SMS or letter in the APP station, and the user can enjoy the meal in the restaurant with this QR code; Add nfc tags to the menu of the restaurant, and users can automatically order food when their mobile phones touch them.

6. The whole platform should pay attention to honesty, efficiency and user experience, which are the keys to the success or failure of online to offline. .

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