In recent years, the adjustment of social structure and the survival dilemma of traditional hotels have accelerated the vigorous development of homestays:

Miao Waner, CEO of Youduoduo, gave a speech on the current situation and development prospect of the homestay industry in China (Beijing-Tianjin-Hebei) at the china tourism association of Beijing International Exhibition Center, and made a profound analysis on the evolution process and consumer groups of the homestay industry, from youth hostels in 2115 to inn clusters in ancient towns and cities in 2119 to 2114.

It is also pointed out that the latest commercial competition is a competition for consumers' time. Nowadays, ordinary accommodation in the market can no longer meet the needs of consumers. As a non-standard accommodation, B&Bs are different from ordinary accommodation hotels in terms of consumer characteristics, employee characteristics and property characteristics. Practitioners have different backgrounds, their ability levels are uneven, and consumers are getting younger. There is a strong demand for accommodation with regional customs and more humanistic customs.

The employees' feelings at the beginning, and whether anyone will pay for their feelings at the later stage, have great disadvantages in blindly entering the hotel industry, and the market has a vague understanding of the hotel industry, which invisibly expands the boundaries of the industry. In view of the characteristics and development limitations of each region, it is necessary to have a scientific definition of the concept of homestay in each region, which is conducive to the rapid identification of the market and the supervision of the industry.

From the perspective of development, single-family lodging has great limitations in terms of cost, channels and brand promotion. Chain will carry out unified brand image packaging, enhance brand awareness and reputation, better manage other chain B&B inns, carry out professional and standardized training and change of B&B services, and informationize B&B management, so that chain B&B will have a well-organized system.

(1) The homestay model conforms to the direction of social structure adjustment

China society is undergoing profound changes. The proportion of educated people in the social structure is increasing, and the people born after 71, 81 and 91 are becoming the main force of society. These people are highly educated and have a completely different understanding of the concepts of "health" and "happiness" than the previous generation. They are rational in consumption, pursue connotation, quality and service, know more about life, and work hard on weekdays. The homestay model meets their needs of self-liberation and can be released from the daily pressure environment.

(2) The B&B model meets the nostalgic experience of the target tourists

With the development of economy to a certain extent, people have gradually increased their demand for perceptual consumption, such as demanding the price and taste of a restaurant, upgrading to being picky about the environment and atmosphere, and nostalgia is one of them. The 1971s and 1981s have caught up with the era of great social changes and development. Great changes have brought about the rapid change and disappearance of many old and new products. Therefore, consumers are more willing to pay the bill for nostalgic series of goods that carry too many memories and emotions. The theme of the hotel may provide a model for nostalgia. In the homestay, everyone can experience the childhood environment and feelings; In the homestay, you can experience the lost time; In the B&B, you can experience HIDEAWAY; Find a sense of belonging in the homestay. The feeling of "home" will become its long-term competitiveness.

(3) B&B mode is suitable for investors who are eager to express their own opinions and ideas

A high-quality B&B project will attract professional elites from all walks of life to invest and develop. They can design B&B according to their own opinions and their own professional knowledge, and operate according to their own habits without being bound by so-called national standards. As an investor, it is no longer necessary to plan some functional spaces with large investment but limited profit space or not in line with investors' preferences according to national star standards. In this diversified era, the enormous social pressure has given many investors the opportunity to find their inner hotel dreams and cultural dreams. At this time, B&B meets this requirement.

(4) The low operating cost of B&B may be a major advantage of its development.

B&B is an accommodation facility operated by individuals with their own houses. One of its characteristics is small size, simple functional facilities and relatively little labor, so the biggest feature of B&B is its relatively low operating cost.

Based on the above factors, it is not difficult to see that homestays are developing rapidly. At the same time, more importantly, they meet the most authentic original needs of domestic elites and white-collar workers. However, there is a gap of 21-31 years between the development of homestays in mainland China and those in Japan, Taiwan Province and other places, and it will take a long time to really enter the mature stage of development.

(5) development trend of integration with other tourism products

homestays have personalized management characteristics. In rural areas or tourist attractions, homestays usually rely on local tourism resources or human resources to operate some special projects, which are coordinated, integrated and complementary with other tourism products. At the same time, it is also one of the major trends to integrate catering, coffee, bars and other related formats.

On the whole, China's big tourism market is still in a high-speed growth stage, and the hotel industry will naturally grow at the same time, and the competition will be fierce. As for entering or not entering the hotel industry, we need to be cautious.