In the face of traffic dilemmas, many restaurant owners will choose to put in the circle of friends advertising. For one thing, the positioning is relatively accurate, and for another, the cost is low. Both can realize the brand exposure, but also through the likes, comments, coupons, etc., to achieve the "light interaction" with consumers, to enhance the flow of customers to the store. However, due to a lack of understanding of the WeChat ecosystem, delivery mechanisms, etc., often spend a lot of money but the results are poor.1. Clearly "core purpose" 2) promote new products. 3) activities to publicize. 4) recruitment of members. 5) conversion of sales. The purpose is to drive traffic and realize direct purchase. Information refers to whether your ads bring users useful content and help them solve problems. Social refers to whether your ads can pull the user's enthusiasm for participation, resulting in strong interaction. Entertainment refers to the fun of the advertisement. Micro marketing offline party promotion method. Attend more free micromarketing events in the same city or high quality to discuss promotion methods. There may be an unexpected surprise at some time. Sparks of inspiration also tend to jump in the exchange of experience with others. Don't be stingy with your own experience, when you tell others, it is also a systematization, rationalization, rationalization and purification of their own experience. Freebie method. Wholesale a batch of interesting gadgets, in the public number on the forwarding of the circle of friends free accumulation of distribution, but to charge the courier fee. And the money earned from the courier fee is the capital of the product, so that the accumulation of popularity, they do not lose money. Complicating simple things, the simpler it is actually the better it works! After reading three things: 1, click on the attention @ boy is not afraid of things, Zhihu home page to receive can be used to the old attraction of customer acquisition 68 strokes. 2: more attraction of customer acquisition dry goods, continue to be updated 3: welcome to praise, collection, forwarding, your support is the driving force of my updates.