The logo design of well-known brands is analyzed as follows:
1. Haier.
Haier was founded in 1984, and it is also one of the first companies in China to enter the world's top 511 companies. It is the logo of Haier brand. If you have seen the cartoon "Haier Brothers", you should be familiar with it. This cartoon was invested by Haier Group, and the protagonist Haier Brothers in it has become the image logo of the brand. The reason why these two little boys were chosen is also meaningful. It means that enterprises can be as full of vitality as children and have an infinite bright future.
2. JD.COM.
why is the logo of JD.COM company a dog? This is a question that many people want to ask. Some people speculate that it may have something to do with Alibaba's Tmall. Tmall's logo is a cat, and JD.COM, as a "sworn enemy", designed the image of a dog, implying a cat-dog war. In fact, this speculation is completely wrong.
JD.COM chose dogs as the brand logo because dogs are very loyal and friendly, which coincides with the idea that JD.COM wants to convey.
3. Porsche.
unlike the logos of other automobile brands, the Porsche logo looks like a badge, and this design is meaningful. It is based on the badge of the Free People's State of Wü rttemberg, because the headquarters of Porsche is located in Stuttgart, the capital of Wü rttemberg, and the horse in the middle is because Stuttgart is located in the southwest of Germany, where horses are abundant.
Therefore, Porsche regards a dark horse as the core of its logo, which represents power and the characteristics of Stuttgart. It is worth mentioning that the Porsche logo has actually undergone some changes in recent years. The previous English letters were gold, and later they were changed to black, which increased the recognition!