A small packaged edible oil brand "Arowana". At the end of 2006, Wilmar International acquired Kerry Cereals and Oils, a subsidiary of Singapore Guo Group, for US$ 2.7 billion, and merged Kerry Cereals and Oils with Yihai Group, a subsidiary in China, to become Yihai Kerry Investment Co., Ltd. As of September 2008, Yihai Kerry had 24 edible oil roughing and refining plants, 5 special oil production plants, 20 filling oil production plants, 2 rice milling plants and 5 flour mills in China. Yihai Kerry Investment Co., Ltd. is one of the top ten enterprises in China vegetable oil industry.
Headquartered in Shanghai, Yihai Kerry Company is a foreign-invested enterprise jointly established by Singapore Fengyi International and ADM Company of the United States. The company is involved in crushing, refining, petrochemical, rice flour and other businesses. The annual crushing capacity of soybean, cottonseed, rapeseed and peanut in China exceeds100000 tons, and the sales income in 2006 is 50 billion yuan. The company's iconic product "Arowana" series of edible oil has become a well-known trademark in China.
Kerry Cereals and Oils (Qingdao) Co., Ltd. and Qingdao Kerry Peanut Oil Co., Ltd. are large vegetable oil processing enterprises in China jointly established by multinational group Yihai Kerry Group and Qingdao Plant Oil Factory. Yihai Kerry Group is a diversified enterprise group invested by Singapore Fengyi International Co., Ltd. in China, focusing on grain and oil processing, oil chemicals, warehousing and logistics, and domestic and foreign trade. It is also the largest grain and oil processing group in China, headquartered in Lujiazui Financial and Trade Center. Since the 1990s, Yihai Kerry Group has invested and set up more than 40 factories and 20 trading companies in major ports such as Shenzhen, Qingdao, Tianjin, Qinhuangdao, Lianyungang, Yingkou, Guangzhou, Shanghai, Quanzhou, Fangchenggang and Zhangjiagang, and major cities such as Wuhan, Yueyang, Xi 'an, Chengdu, Jiamusi and Changji, Xinjiang, and has become an internationally renowned grain and oil processing and trading company, and has successfully shaped "Kerry Grain and Oil (. With the advanced technology of international management, after more than ten years of continuous accumulation and market development, it has achieved rapid and healthy development and become an internationally renowned grain and oil processing and production enterprise. The company is located in Qingdao Economic and Technological Development Zone, close to Qianwan Port, with superior geographical location and convenient transportation. The company covers an area of 180 mu, with peanut and sesame oil pressing workshop, refining workshop, small packaging workshop and vat filling workshop. In order to ensure the freshness of raw materials all the year round and the stability of product quality, the company invested heavily in building a 20,000-square-meter standard warehouse and a low-temperature warehouse for storing more than 65,438+/kloc-0,000 tons of raw materials, with an oil storage capacity of nearly 90,000 tons of standard oil tanks. The company's main products are "Hu Jihua" series peanut oil, "Yanfu" brand series catering oil and "Kitchen Zhen" series sesame oil. Among them, "Hu Jihua" series peanut oil inherits the essence of 19 18 peanut oil wood pressing technology, adopts modern pure physical pressing technology, retains the natural peanut fragrance, wins the trust of consumers, and ranks among the best in peanut oil market share.
The company passed the ISO9002 international quality management system certification on 1998, and then successively passed the ISO900 1:2000 international quality management system certification, ISO 1400 1:2004 international environmental management system certification and ISO22000 international food safety management system certification. Over the years, the system has been continuously improved and perfected, which has improved the company's quality/environment/food safety management level and made the company's product quality and quality assurance ability reach the international standard level. In 2005, Hu Jihua peanut oil, arowana soybean oil and rapeseed oil won the title of "China famous brand products" at the same time. In 2006, the group brand "Arowana" was selected as the exclusive supplier of edible oil for the 2008 Beijing Olympic Games.
Enterprise technology research and development is the driving force of development. The company invested 8 million yuan to build an R&D center. Since 2002, a product development center has been established, and relying on the technical advantages of the R&D center of the Group, products such as new special peanut oil, peanut flavor blended oil, special moon cake oil and series flavor sesame oil have been developed successively. The company has carried out in-depth research and development in peanut flavor, nutrition, frying and stability, and obtained a number of proprietary technologies, which solved the technical problems surrounding the peanut oil industry, such as unqualified phosphorus content, excessive precipitation, foaming in use, dark color, etc., and guided the healthy development of fragrant peanut oil. At the same time, we will develop peanut series products and sesame series products, such as peanut crumbs and peanut commercial rice, and sell them to food multinational enterprises in Beijing and Shanghai.
marketing
After the transaction is completed, Wilmar International will become one of the largest agribusiness groups in Asia and one of the best refiners in the world. In the field of edible oil in China, it will also trigger a big "earthquake", because the company's brand will compete with COFCO's related businesses. COFCO only holds "Fulinmen" and has shares in "Lu Hua". Chinese mainland coincides with the rising price of edible oil. The reorganization of Guo family's assets also triggered the vibration of China edible oil market.
After the integration of Fengyi International, affected by the merger of the parent company, Kerry Grain and Oil and Yihai Group, a subsidiary of Guo Group, will probably be merged into one by Fengyi International. Kerry Grain and Oil is the grain and oil assets of Guo Group. Its flagship brand "Arowana" ranks first in the small packaging market of edible oil in China, and its brand "Hu Jihua" is also quite famous. In addition, Kerry also owns brands such as "Carp" and "Yuanbao". Yihai Group is a grain and oil group invested and established by ADM and Fengyi in China. The well-known edible oil brands with a share in China market include Lu Hua, Fulinmen and Koufu. In this acquisition of Fengyi International, Fengyi International will wholly control Yihai Group by exchanging shares with ADM. After the transaction is completed, ADM will become the second largest shareholder of Fengyi International through its direct and indirect shareholding.
profit
Wilmar International's net profit in the third quarter of 2008 reached US$ 482.6 million, exceeding market expectations. Although commodity prices are decreasing quarter by quarter, the strong performance of Wilmar International comes from the continuous improvement of sales and processing profits of oilseeds and palm oil. However, factors such as the reduction of corporate tax rate have also increased the company's net profit.
It is expected that the sales and processing profit of Wilmar International will further increase in the fourth quarter of 2008, but the profit rate will be even smaller due to the sharp drop in commodity prices. At the same time, the loans of Wilmar International are distributed in many banks, including many currencies. With the downward adjustment of commodity prices, the company's short-term loans decreased from $6.7 billion in the previous quarter to $5.8 billion.
Fight for mastery
On June 26th, 2006, 65438+February 26th, Singapore Wilmar International Limited (hereinafter referred to as "Wilmar International") acquired all the edible oil and related businesses of 83-year-old Malaysian tycoon Guo Henian, with a transaction amount of US$ 2.7 billion. Chinese mainland coincides with the rising price of edible oil. The reorganization of Guo family's assets also triggered the vibration of China edible oil market.
When Wilmar International completed all equity conversion, almost all of them found behind several well-known edible oil brands in China market. This also means that there will be a confrontation between state-owned giants and foreign oligarchs in China's edible oil market. The oligopoly pattern formed in China edible oil market will have a great impact on small and medium-sized edible oil enterprises, and may lead to further integration of the industry. Edible vegetable oil industry has the characteristics of large quantity and low profit. If you want to get high profits, you must realize economies of scale, and to form scale, you must have funds as the backing. Looking at the edible oil brands that occupy the main market share in China, they all have foreign investment backgrounds, such as "Fulinmen" and "Arowana". In such a market, small and medium-sized edible oil enterprises basically do not have competitive strength.