You can do business that others don't pay attention to, for example, you can build an overpass, because there are too many people and cars in Beijing and the traffic is inconvenient. First of all, don't start a business according to your own preferences and familiarity! ! It is necessary to analyze whether an industry is worth doing and whether you can do it. Individual entrepreneurship needs several principles, and choosing the industry and direction according to these principles will get twice the result with half the effort. 1 Choose sunrise industry 2 Less investment, lower risk 3 Consumables 4 Sustainable development 1 Why choose sunrise industry? It seems that everyone knows the truth, and everyone knows that what a few people know is the "business opportunity" and the opportunity! But most people don't have such vision and action to find it. Only when an industry has just begun to take shape will it accept the disadvantages of early practitioners, such as limited capital, weak ability and limited experience. When the industry develops to a more mature stage, it is not a free competition but a monopoly competition stage. For example, in the current home appliance market, it is impossible for small single-brand dealers to compete with Gome and Suning. How can small supermarkets compete with Carrefour and Wal-Mart now? Some people say that I'll drive the supermarket to the community. Hehe, it's a pity that such a small supermarket in the community has a multinational giant waiting for it, and 7-11 convenience stores even sell tea eggs. After the WTO, the retail industry opened to the whole world, not 21 years ago. You can make money by opening a small shop. The development of China's retail industry is: shopping malls (like state-owned individuals)-supermarkets-warehouse-style hypermarkets. The future development direction is "store-free operation", including online shopping and direct sales (not single-level direct sales), and the trend is getting stronger and stronger. Does your idea conform to the objective trend? In China, there is no industry that is not a sunrise industry, because the consumption potential of 1.5 billion people is as unimaginable as the cosmic black hole. However, please note that the development of the industry does not mean that individuals have development! Because, personal development, most industries require you to have capital, experience, background, strong interpersonal relationships and the ability to take risks. From the perspective of personal entrepreneurship, these industries are not sunrise industries! It is a mature industry in which big groups, big enterprises and big monopolies make waves. What is a sunrise industry? There are several criteria to judge, and A talents begin to enter the market regulated by law B. 2 Less investment and low risk. Why? In the market, the investment of one million yuan may also be gone with the wind, which will not show up at all! Especially for individual entrepreneurs, 31,111 or 51,111 yuan is also a great risk. This is not much to say! Talk about investment. There are two ways to earn money in the world. One way is to exchange time and health knowledge. It is an office worker who has no hope of financial freedom all his life and is under pressure all his life. The other is investment, which can realize financial freedom. Of course, opening a small shop is not enough. I won't elaborate. 3 why are consumables? Because, except drugs, arms are the largest market for daily consumables, and the world's number one enterprise can prove it. The profit is also the biggest. In 1993, Forbes announced the three most profitable enterprises at that time, Coca-Cola, McDonald's and Amway. Because daily necessities are used by everyone, every day, as long as there is human estimation, even during the SARS period. Now I don't know which enterprise has the biggest profit, and it is estimated to be similar. But definitely not selling cars. :) 4 Sustainable development is the most important thing! What is persistence? That is, at a certain stage of development, even if you go on holiday for three months and a half, your enterprise will not stop developing, and it has become an independent money-making machine, not supported by your own strength. Most enterprises are not like this, they are all finished if the boss leaves ... The boss dare not leave! What you have to do is to make everyone in your system work hard for themselves, instead of being lazy when the boss is around. This is too difficult! ! But there are ready-made ones. Products, markets, personnel and income should be sustainable, "high income is not a cow, but a sustained high income is a cow." This talk can't be finished in three hours. Let's practice! To be with people with boss thinking, the environment is stronger than the individual.