With the rapid development of society, young people's demand for dietary value is also changing. Food is not only a kind of food to fill the stomach, but also represents a culture, an aesthetic and the group characteristics of an era. Egg tart chicken not only adopts the way that Chinese food is cooked in the west, but also brings a new food fashion to consumers. It is also in line with the game that the new generation of consumers like after 90 s and 00 s. "Good luck, eat chicken tonight" has become a famous propaganda slogan. In the design style of shop decoration, it also fully satisfies the aesthetic preferences of the younger generation.