Prepared vegetables quickly popularized
Prepared vegetables concept, was first born in the 1940s in the United States, our country in the 1990s has also been related to the concept.
But after so many years, the domestic prepared food industry has not developed, until the epidemic occurred in recent years, prepared food began to rapidly popularize, and has become a much-anticipated next "trillion-dollar industry".
According to the survey, the market size of prepared dishes has exceeded 410 billion, and in recent three years has maintained a high growth rate of 60-100 billion, and showing an increasingly rapid trend! The contrast is particularly obvious is that in 2022, China's catering industry total **** just over 4 trillion, compared with the previous year, a sharp decline of 6.3%; but a standout pre-prepared dishes, but to achieve a counter-trend growth of more than 20%!
Guo Hai Securities predicted that if the annual growth rate of 20%, then by 2029 around the time of China's pre-prepared dishes will be able to reach a trillion market size! And as the market penetration rate of prepared dishes gradually reaches about 60%, the entire market size is expected to exceed 3 trillion!
Prepared dishes related to people's livelihood, consumption, the economy, the integration of one, two, three industries **** with the development of the country, so the state also attaches great importance to this, this year's "Document No. 1" for the first time pointed out that to clearly cultivate the countryside industry new forms of new business, enhance the clean dishes, central kitchen and other industrial standardization and standardization, and cultivate the development of the prepared dish The first time in the "No. 1" document, it was pointed out that it was necessary to clearly cultivate new forms of rural industry.
In the local, such as Shandong, Guangdong, Fujian, Hebei and other provinces have also early formulated and released to support the development of prepared vegetables industry related policies or documents.
All in all, in the innovation and business opportunities more and more valuable today, this industry is living in front of everyone's "Road to Riches", have the strength will want to "hurry on the car", which contains many of the hog industry's star enterprises, they have a strong supply chain advantage, that is, the hog industry is the most important thing to do. They have a strong supply chain advantage, so will it be able to lead the way in the prefabricated vegetable track?
Pig companies love prepared dishes
China is the world's largest consumer of pork, with the country eating nearly 700 million pigs a year! Therefore, on the track of prepared dishes, "pig" is obviously still the protagonist! Nowadays, the scale development of the hog industry is accelerating, and many leading hog enterprises are seeking new profit margins, so they naturally and actively participate in the prepared dishes industry.
For example, Wen's 2021 sales of about 17,000 tons of prepared vegetables, 2022 growth to about 20,000 tons, and more recently, the establishment of the Jialun Meat independent operation, and strive to further enhance the level of revenue of prepared vegetables.
There is also new hope is the pre-prepared dishes in the annual report focused on reflecting the 2021 sales of deep-processed meat products and pre-prepared dishes up to 253,500 tons, 2022 their small crispy meat has become the annual sales of 1 billion yuan level of super single product ...... New Hope has already built several of its prepared dish brands, ahead of the hog companies.
Tang Ren Shen is a "veteran player" on the prepared food track, and by the end of 2022, they had developed dozens of prepared food products; in 2023, they even announced that they would stand on the group's high level for the strategic layout of prepared food, and strive to improve the "Tang Ren Shen - New Style Hunan Cuisine".
Makin' a new style of Hunan cuisine" series of products.
Muyuan's current action is not big, but the group executive Cao Zhinian also said - Muyuan to be the country's largest and highest quality of one of the suppliers of prepared dishes.
Personal interpretations, perhaps the pastoral plains themselves will not go to great lengths to do the prefabricated dishes brand, but rather "reverse layout" to the market mature prefabricated dishes enterprise supply raw materials "pork".
After all, prefabricated dishes can be different from pig farming, for pig enterprises is a new track, they have to face is no longer eat the sleep of the pig, but proficient in "comparison" of consumers.
Pig enterprises to develop prefabricated dishes, there are advantages, but also has a lot of pressure ......
The advantages and disadvantages of pig enterprises
According to statistics, the current prefabricated dishes industry practitioners more than 60,000 enterprises, factories more than 20,000, of which *** 43 listed companies, that are "fist-pumping" strive to do the biggest and best.
Under the fierce competition, pig enterprises in the pre-fabricated dishes is the advantage of "supply", there is no doubt that their own pigs are sold to their own factories, whether it is the quality of raw materials or price has a huge advantage! Some big hog enterprises even have a mature industry in the feed end, which means that their entire industrial system has become - feed, hogs, slaughtering, and prepared vegetables.
An entrepreneur aptly describes it as - we are "importing" corn and soybean meal, and exporting to the outside world has become a "dish".
This is also the pig enterprise dare to increase the size of the bottom of the pre-prepared dishes, this advantage completely crushed other enterprises, but pig enterprises also have a huge disadvantage - brand.
The principle is very simple, when we go to buy a piece of pork, will not ask what brand of pork, but when we go to buy an ice cream, a cup of milk tea, or even eat a hot pot, will take a look at the "this is what brand".
When it comes to prepared dishes, consumers are not just buying the dish, but the brand!
So compared to those big food companies, compared to those big supermarkets, pig enterprises in the minds of consumers brand influence is very weak, only the new hope, Tangren Shen in this piece of development is better.
In addition, pig enterprises have to face a cold chain transportation and sales problems.
Because what is sold is prepared food, one of the most important indicators for consumers is the "date of production", most of the supermarkets in the prepared food "shelf life" is only three days, consumers can clearly see which day of production, generally speaking, by the third day of the prepared food. Generally speaking, the third day of the prepared food is very difficult to sell!
So how do you get the food to the store within 3 days of production and sell it? This is a huge problem!
So there is another "unspoken rule" in the prepared food industry that many people don't know!
That is, the same product, there are two "shelf-life" - a media field investigation of prepared dishes stores found that the external sales of prepared dishes printed on the packaging "shelf life of 3 days!
Why, exactly, does the same commodity have a vastly different "two shelf life"?
Originally, the inner packaging written on the "shelf life of 12 months", refers to can be -18 ℃ sealed frozen preservation of 12 months; and out of the external sales, immediately after the "shelf life of 3 days", 3 days must be sold consumed, or else The only thing you can do is to dispose of it.
For the production company, this may be no excuse, but for consumers this can be regarded as "deception"! Because we see that "shelf life of 3 days" of the word, will subconsciously think that the dishes are the production of these two days, the heart of the natural peace of mind, you if you tell me that this bowl of braised pork was produced 12 months ago, although I know that it is qualified to comply with the heart will also be weighing -
So, in the future, in terms of sales and branding of prepared dishes, it is definitely the "shorter shelf life, the fresher" products that will be more competitive! Pig companies do not have a clear advantage in this area.
But I believe that there will be good hog companies will stand out and become the consumer's "favorite", and how will this affect the hog industry?
The impact on the hog industry
For the hog industry, many leading hog enterprises to increase the number of prepared dishes, may, on the contrary, in general reduce the price of pigs!
Because the current capacity of the hog raising industry is already saturated with overflow, and it can be predicted that there will not be much reduction in the future, and it will be basically maintained at a high level! There is no doubt then that hog prices will be skewed to lower levels.
There are, therefore, two directions for hog enterprises to go next - to reduce costs and improve profits.
When certain leading hog enterprises, raise their profit margins to the consumer side, that means they can produce and export more hogs and occupy a bigger market.
But in turn those who can only rely on pig farming may face an increasingly saturated market and chronically low pig prices.
At the same hog price, those who raise hogs are already losing money, but industry-wide hog companies are still making money! Eventually capacity and the market just tilts more and more in their favor.
Additionally more importantly, in the face of low hog prices, a large number of farmers have only two choices - to sell pigs at a loss, and desperately press the fence! But we all know that the operation of the pressure pen is very risky, on the one hand, the big fat pigs eat more and more, on the one hand, the supply of hogs also continue to improve, the price of hogs will be more difficult to rebound! Over the past two years, how many pig farms therefore bankruptcy exit.
But doing food business is different, they will be slaughtered into frozen meat can be stored for 10 to 12 months, and subsequently made into pre-prepared dishes can be preserved for more than half a year! Although the one-time volume is limited, but the timeline pulled long enough, it greatly helps pig enterprises to enhance the anti-risk ability, more able to survive until the day the price of pigs rebound.
Then from the viewpoint of the prepared food industry, pork consumption growth is likely to lose out to beef, lamb and chicken, because compared with pork, beef, lamb and chicken are more difficult to deal with in daily cooking, more difficult to cook, young people rely on beef and lamb prepared food will be higher than pork, and therefore in the future in the preparation of food maturity, perhaps the country's pork consumption will decline further.
So the overall judgment, the price of hogs will be with the maturity of the prefabricated dishes industry, pig enterprise profits of the multi-dimensional and be depressed, raising pigs is not a simple job, steady money-making is also more and more difficult ......