Catering refers to the way consumers enjoy food outside restaurants or in their own homes. This consumption pattern is more and more popular with fast-paced modern people because of its convenience, comfort and time saving. Customers can order food online, by phone or by scanning the code in a physical store. This kind of out-of-thin-air diet is lacking in the atmosphere of China's food culture, which is an important part. However, customers interact with food and beverage outlets through online messages, comments and sharing, which also makes up for this demand to some extent.

Non-restaurant food can also be called home delivery food, and the market scale continues to expand, forming a variety of new supply chain models. In addition to using the Internet to disseminate information, catering enterprises can also set up their own distribution teams or cooperate with third-party logistics companies to provide various professional distribution services. Take the export platform as an example. Consumers can choose, view and pay for food in real time through the mobile APP, and enjoy real-time return visits, coupons, points, evaluations and other services. This new catering model can improve the marketing model and business strategy of traditional catering industry.

Non-restaurant food is more and more respected in busy urban life, which puts forward higher requirements for consumers' health, quality, service and experience. Catering enterprises need to innovate service models, open up new market space and meet the needs of different types of consumers. This provides new business ideas and business opportunities for catering enterprises. In short, with the continuous development of logistics, technology and supply chain, non-catering food will be concerned and sought after by more and more consumers and catering enterprises.