Tianjin Tianshi College higher vocational to undergraduate professional introduction: marketing professional
Click to view: Tianjin higher vocational to undergraduate video course
Click to view: Tianjin higher vocational to undergraduate question bank test questions
Marketing professional (hotel marketing direction)
Marketing professional (hotel marketing direction)<
Cultivation Objectives
This major was founded in 2008, the direction of "marketing + hotel management" as the characteristics, to cultivate the mastery of marketing and hotel management of basic knowledge, basic theories and basic methods, with a good work ethic and the modern hotel and service industry management concepts and awareness, able to be in the high-star hotels, senior catering organizations and other high-end service industry engaged in related management, operation, planning, planning and management of the hotel industry. The application-oriented professionals who are able to engage in the management, operation, planning and consulting of the related management, operation, planning and consulting.
Major Courses
Management, Microeconomics, Marketing, Market Research and Forecasting, Consumer Behavior, Introduction to Hotel Management, Hotel Marketing Practice, Hotel Catering Management
Cultivation Specification
1. Master the basic theories and knowledge of hotel management and marketing;
2. Familiarize with the guidelines, policies, and guidelines of hotel management and marketing in our country. Familiar with China's guidelines, policies and regulations on hotel management and marketing, and understand the practices and rules of the international hotel industry;
3. Ability to master hotel market research and forecasting, hotel market development, hotel marketing planning, and hotel product sales;
4. Familiar with the basic process of the business of various departments of the hotel, and master the management of the hotel front office, guest room management, food and beverage management, and recreational services and management. Business ability;
5. Strong language and writing expression ability, can skillfully apply the Internet and modern information technology to engage in hotel marketing;
6. Understanding of the theoretical frontier and development of the discipline, master the basic methods of literature search, data query, can carry out the analysis of the business issues of hotel marketing and research, with a strong social adaptability and Innovation ability.
Employment Opportunities
Graduates can be engaged in management, operation, planning, consulting and other work in the high-end service fields of the hotel, tourism, catering, luxury goods, media, health, pension, real estate, aviation, medical and other industries.
Professional Characteristics
The program combines marketing and business knowledge with actual hotel operations, and focuses on exercising students' communication, cooperation, interpersonal and leadership skills. Students can be recommended by the school to get paid internships and work opportunities in domestic famous hotels or other high-end service industries during their study period, which will give them valuable work experience and give them a head start in the workplace.
Marketing Major (Network Innovation Marketing Direction)
Cultivation Objectives
This major was founded in 2008, the direction of the "network + innovation + marketing" as the characteristics of the cultivation of the overall development of morals, intellect, physique, aesthetics, labor, mastery of marketing and the Internet in the basic knowledge of basic theories and methods, mastery of the modern enterprise innovation marketing, with the ability to use modern information technology tools for network data processing, and the ability to use modern information technology tools for network data processing. The use of modern information technology tools for network data processing and analysis, marketing website construction, search engine optimization, network marketing and planning, innovation and entrepreneurship management and other basic skills, can be engaged in various types of enterprises and institutions based on the network platform of innovative marketing work of application-oriented professionals.
Major courses
Management, principles of accounting, marketing, strategic management, market research and forecasting, consumer behavior, network marketing and planning.
Cultivation specifications
1. Master the basic theory and knowledge of Internet and marketing;
2. Familiarize with China's Internet and marketing guidelines, policies and regulations, and understand the practices and rules of the international network marketing;
3. Master the basic capabilities of network market research and forecasting, network marketing and planning, network sales management, marketing services. Ability;
4. Master marketing website construction, front-end display optimization, network entrepreneurship and entrepreneurial management capabilities;
5. Understanding of the theoretical frontiers of the discipline and the dynamics of development;
6. Strong verbal and written expression skills, skilled in the application of the Internet and electronic computers to engage in network marketing;
7. Master literature search, Master the basic method of literature search, data query, can use qualitative and quantitative methods for network marketing business problem analysis and research, with strong social adaptability and innovation ability.
Employment opportunities
E-commerce operation specialists, customer service specialists, website promotion specialists, network sales representatives, salespersons, product purchasing specialists, product managers, self-employed entrepreneurs and so on. Some students in the next 5-10 years can grow into e-commerce professional managers, key account managers, SEO engineers, SEM optimizer, new media promotion and operation planner, e-commerce operators and other high-level and high-paying talents.
Professional characteristics
This major is based on the marketing theory, "network" + "innovation" ability for the characteristics of the two wings, to build "competition for learning, integration of industry and learning, skills certification" three platforms to support the cultivation of "enterprise-type, network, entrepreneurial, management" four types of talents as the goal.
Tianjin Tianshi College senior to undergraduate professional introduction: marketing professional has been announced, more Tianjin senior to undergraduate information, please pay attention to Tianjin senior to undergraduate column page.
Specialized to have questions, do not know how to summarize the content of the examination points of the specialized, unclear specialized registration local policy, click on the bottom of the consulting official website, free of charge to receive review materials:/xl/