First, cultivate the potential and advantages of new growth points

Capital strength. The cake of economy is bigger, and the confidence of innovation is sufficient. Especially after the per capita GDP exceeds $3,111, the innovation power is obviously enhanced, and new growth points are in the process of accelerating gestation and expansion. Zhuji is in a post-industrial period with a per capita GDP close to 4,111 US dollars, and the massive economy has completed the primitive accumulation of capital. Greater profit-seeking desire and expansion demand promote the renewal and evolution of industrial structure at this stage, trigger the transformation of regional economy from quantitative expansion to qualitative improvement, and provide opportunities and motivation for cultivating new economic growth points.

science and technology foundation. Zhuji's comprehensive scientific and technological strength ranks seventh in the province. A few days ago, through the comprehensive evaluation of various indicators such as scientific and technological innovation ability, new technology industrialization ability and urban brand innovation ability, Zhuji has ranked fifth in the innovation ability of county-level cities in China. The human resources, R&D funds of enterprises and the added value of high-tech industries have increased year by year, which has accelerated the mutual penetration and integration of information, industry and talents and provided scientific and technological support for cultivating new economic growth points.

macro background. From the perspective of policy orientation, while adopting a moderately tight policy, the central government will still give policy support to the encouraged industries of the country, especially to producer services, high-tech industries, comprehensive utilization projects of resources and cultural industries, so as to further stimulate market potential, optimize industrial structure and provide policy support for cultivating new economic growth points. As the pioneer of reform and the frontier of economic development, Zhuji will grasp the opportunities brought by policies and environment more quickly.

second, the concept and thinking of cultivating new growth points

Good at highlighting characteristics and seeking growth breakthroughs. The constraint of tangible resources in Zhuji has touched the ceiling, and the marginal benefits generated by the traditional resource-dependent growth mode are decreasing. Based on the market situation, we should fully activate the silent intangible resources with superior regional position, obvious block characteristics, rich human resources, perfect market mechanism and profound cultural heritage, and form a regional characteristic industrial system of "no one has me, and people have me" through integration and upgrading. In particular, we should conform to the development trend of economic and cultural integration, pay attention to tapping the resource advantages of celebrities, scenic spots, famous houses and famous products with the characteristics of typical regional humanistic brands, actively cultivate new economic growth points corresponding to cultural cities, and seek new economic elements and business opportunities from them.

be good at "making something out of nothing" to stimulate growth potential. A new round of economic development needs the support of new industries. Zhuji, on the other hand, has exactly the adaptability and plasticity in choosing the industrial development model. While respecting the objective laws, we should learn to "eat crabs first" and realize "changing birds in cages" with divergent thinking, pragmatic attitude and bold practice. In the early days of reform and opening up, there was no crystal industry in Pujiang, no commodity city in Yiwu, no piano manufacturing in Deqing, no electronic information industry in Kunshan, and no computer embroidery machine and environmental protection base in Zhuji. If we just followed the original industrial sector and growth inertia, we might miss the opportunity. Of course, seeking new growth points is not the same as aiming too high and blindly following suit. We should boldly choose, explore and cultivate according to the industrial base and the possibility of development to realize a new round of evolution.

be good at innovating ideas and expanding growth space. In the era of homogenization of economic development environment and mode, if we can innovate ideas and find another way, we can make a bright future and seize the opportunity. In terms of structural adjustment, we should break through the original growth path and realize the transformation from capacity expansion, labor-intensive and stock growth to technology expansion, capital-intensive and incremental growth. In terms of industrial development, we should not only emphasize the leading role of industry, but also fully broaden the development potential of primary and tertiary industries, and refine and dig out new growth drivers through the infiltration and integration of primary, secondary and tertiary industries. In the mode transformation, to overcome the blind pursuit of high standards and big features, we should base ourselves on the industrial foundation, take the road of upgrading connotation through scientific and technological innovation, brand development, process improvement and industrial chain extension, and open up new advantages in differentiated competition. According to the encouragement policy guidance of the country, combined with the reality of Zhuji, while strengthening the "industry to establish the city" and making the existing traditional industries bigger and stronger, five types of industries with small proportion, relatively lagging development but promising development momentum, great growth potential and strong radiation driving force are selected as the breakthrough points to cultivate new growth points.

relying on the new demand tendency, cultivate the consumer service industry. Compared with many developed counties and cities, the contribution rate of consumption to Zhuji's economic growth is low, and the tendency of consumption outflow is obvious. It is urgent to stimulate the potential demand of the market and cultivate new consumption growth points according to the changes of consumption structure. Focus on seeking new breakthroughs from the three major consumer industries: First, guide brand consumption. It is necessary to identify the positioning of brand consumption and diversified consumption, introduce and cultivate brand chain stores in catering, residential decoration, leisure and entertainment, department stores, automobiles and other industries, promote new business formats, and extend their reach to rural areas. The second is to promote tourism consumption. Taking farmhouse music, rural tourism, industrial business tourism and urban evening leisure and entertainment as carriers, we will cultivate and develop new tourism products with cultural experience, ecological sightseeing and fitness and health preservation as the content, create the theme image of "Zhuji Xishi's hometown leisure resort", and attract tourist resources with personalization and characteristics. The third is to stimulate wedding consumption. The upgrading of consumption structure has led to the continuous growth of Zhuji's "rose industry". It is necessary to extend the wedding industry chain and promote the development of the entire consumer service industry.

relying on profound humanistic heritage, cultivate cultural and creative industries. As the hometown of Xi Shi and the ancient capital of Yue, Zhuji is a treasure-house for cultural investment and entrepreneurship that needs to be excavated urgently. The cultural industry has the characteristics of less energy consumption, less pollution and high added value, which also coincides with the development of Zhuji. We should focus on expanding the development field of cultural industry from three aspects and transform the advantages of cultural resources into the advantages of cultural industry. The first is to open up an ecological film and television base. It is necessary to make full use of Zhuji's numerous intangible cultural heritages and local cultural resources such as famous products, celebrities, places of interest and famous residences, and make artistic shaping and packaging by means of new scenic spots development and film and television production, so as to make Zhuji's mountains and rivers more valuable and famous. The second is to build a cultural and creative platform. The latest "Shaoxing Industry-oriented Catalogue" lists cultural creativity as an encouraged project for the first time. Introduce cultural and creative talents in a timely manner, build creative gathering points such as "cultural and creative association" and "cultural and creative platform" based on high technology, improve the creative industrial chain, and encourage existing cultural management organizations and large-scale enterprises to carry out innovation and practice in corporate culture shaping, brand research and development, product packaging, festival planning and business concept design, so as to promote the upgrading of traditional industries and improve the cultural added value of enterprises. The third is to improve the performing arts organization. Zhuji is known as "the hometown of national basketball" and "a strong city in sports", and the industrial foundation of Zhuji Yue Opera is deeper. In order to activate these economic growth points representing local cultural characteristics to a greater extent, we should refer to the novel organizational management concepts at home and abroad and adopt the mode of "enterprise management and brand operation" to operate performing arts activities and competitions, so as to activate the market and make it stronger and bigger.

Relying on the education brand of "Learning in Zhuji", cultivate the education industry. Zhuji's cultural heritage of "farming and reading" has created an educational brand of "learning in Zhuji" and formed a unique "Zhuji phenomenon" in China. At present, there are more than 21,111 foreign students studying in Zhuji (excluding the children of floating population), and the advantages of private education are even more prominent. Only three private schools collect more than 211 million yuan a year, with more than 7,111 students from all over the country and more than 111 foreign students from more than 11 countries such as the United States, South Korea, Indonesia, Spain and Italy. While teaching and educating people, the value of Zhuji education is more reflected in attracting private capital, expanding employment and service industry consumption driven by a huge group of teachers and students. It is necessary to further expand its popularity and reputation and make Zhuji Education a "golden signboard". Through "going out" and "bringing in", we will promote the rational flow of educational resources and attract more foreign capital, private capital and enterprise capital to invest in the education industry.

relying on the advantages of strengthening the city through science and technology, cultivate high-tech industries. Generally speaking, Zhuji's high-tech industry is single, with a low proportion, small scale and scattered, lacking the mechanism and strength of independent innovation, research and development, which is incompatible with Zhuji's position as a strong economic city in the province. According to the Measures for the Administration of High-tech Industry Development Projects in Zhejiang Province, combined with the current situation of Zhuji industry, we should focus on developing high-tech industries such as pharmaceutical manufacturing, automobile electronics and communication facilities manufacturing, offset printing equipment manufacturing, basic software and application software services. Strengthen the technological transformation of traditional industries such as Zhuji embroidery machine, computer hosiery machine, pearl processing, instruments and meters, auto parts, and establish a technological innovation assessment system with taxation and profit as the core, and strive to make high-tech industries the most competitive economic growth point leading Zhuji's leap-forward development.

relying on industrial blockiness, cultivate intermediary service industry. The booming industrial economy needs the support of social intermediary. The first is to improve the scientific and technological service entities. Zhuji has formed a "pyramid" type service system of science and technology network, with the professional platform as the leader, four regional science and technology innovation service centers as the backbone, 22 provincial high-tech research and development centers as the main body and 143 municipal enterprise R&D institutions as the foundation. It is necessary to overcome the point-to-point service mode and expand the radiation area for the promotion and application of similar block industries. It is necessary to extend the scientific and technological consulting service chain through the cultivation and introduction of talents, technical cooperation and functional expansion, strive to get rid of the dependence on scientific and technological service-oriented enterprises in Hangzhou and other places, and improve the independent supporting ability of science and technology. The second is to cultivate modern logistics industry. It is necessary to give full play to Zhuji's convenient location advantages, increase the construction of logistics bases, build a logistics information platform, introduce and cultivate a number of leading modern logistics enterprises, develop third-party logistics for enterprises and communities, build a logistics cluster integrating roads, railways and aviation, and create a modern logistics system of "big entry and big exit, fast entry and quick exit". The third is to expand the credit guarantee industry. We should actively guide and encourage private capital and foreign capital to set foot in the guarantee industry, and try to activate this industry in the form of government investment holding, so as to meet the financing needs of fast-growing enterprises in many ways.