tricks, what is tricks?

let's see what Du Niang says!

look at the official announcement first

Sichuan Mingtang commercial chain management platform is a state-owned holding enterprise established in 2113 under the strategic guidance and strong support of the Sichuan Provincial Party Committee and the provincial government, and it is a platform enterprise that really strives for "Sichuan goods going out of Sichuan". In order to implement the provincial party committee and government's grand strategy of "Sichuan goods go out of Sichuan", Chuanmingtang has established an online and offline platform for promoting and selling Sichuan goods. By selecting, selling and promoting thousands of high-quality products of "Sichuan wine, Sichuan tea, Sichuan food" in Sichuan, the cumulative sales of Sichuan goods exceeds 1 billion yuan. Chuanmingtang business chain management platform, with the vision of "Sichuan flavor, global fragrance", to "find Sichuan delicacies for global users; Promote Sichuan goods brand for Bashu enterprises; Inheriting Bashu culture for Sichuan; Taking social responsibility for the country as the mission, the leaders and explorers who really practice "Sichuan goods out of Sichuan" with practical actions, and really practice the industrial poverty alleviation strategy of "Sichuan goods out of Sichuan to help get rid of poverty" by the provincial party Committee and government with practical actions.

as the landing platform of the provincial party Committee and government's grand strategy of "Sichuan goods out of Sichuan", Chuanmingtang has successively established dozens of physical stores around Beijing, and actively explored the mode of "moving Chuanmingtang" in major commercial centers and central enterprises of ministries and commissions, and at the same time established vertical flagship stores in major e-commerce platforms, so as to truly promote and sell Sichuan goods out of Sichuan to all parts of the world in an all-round way and promote the internationalization of Sichuan goods out of Sichuan.

Since 2118, Chuanmingtang has officially launched its joining strategy, and has successively expanded its franchise chain in Beijing, Zhengzhou, Chengdu and other cities. It is predicted that in the next five years, Chuanmingtang will achieve the expansion goal of "111 cities and thousands of stores".

in the eyes of Liu Bing, the founder,

What is Sichuan Famous Hall?

chuanmingtang, the name, was taken by the founder Liu bing.

in the eyes of Sichuanese, the two words "mingtang" mainly have two meanings. One refers to a good thing, and it is often said that this thing has a famous name, which means that this thing is good; The other layer refers to the results and achievements, and often says, "We should do something to be a man!" "

As a Sichuanese, Liu Bing's initial intention in establishing Sichuan Famous Hall was to sell Sichuan famous things to the whole country and even the whole world, and vowed to do something famous about it.

"My original intention of taking Sichuan Famous Place is that all the goods I sell are famous Sichuan goods, and that I want to do something famous on behalf of Sichuanese. This is the action standard of' selling famous goods, doing famous things and being famous people' emphasized in our corporate culture today! " Liu Bing integrated his initial heart into every Chuanmingtang person.

Since the first day of its establishment, Liu Bing has positioned himself as a "porter of Sichuan goods", strictly established the standards for selecting Sichuan goods for sale, and personally visited the bases and factories in Sichuan to learn more about the raw materials, processing technology and quality control procedures of the products, so as to ensure that every Sichuan goods introduced into Sichuan Famous Hall must be "famous":

The products are famous-with typical Sichuan characteristics, such as Sichuan wine. Packaging is famous-brand design with aesthetic feeling and Sichuan culture, such as packaging. Marketing is famous-it has a certain marketing concept and team, and has a promotion model.

Regarding the difference between Chuanmingtang and other companies selling Sichuan specialties, Liu Bing said: "We Chuanmingtang people are all hard-working porters of Sichuan goods. But we are different from ordinary porters. We don't move all Sichuan goods. We only carry famous Sichuan goods, only valuable Sichuan goods, and only Sichuan goods that truly represent Sichuan.

"We famous people in Sichuan should be' four haves' porters with thinking, ability, foresight and principle, so that we can truly find high-quality Sichuan goods for consumers, and we can truly create business cards of Sichuan goods, so as to reflect the value of these Sichuan goods porters."

"In order to ensure that the Sichuan goods sold by Chuanmingtang are truly famous, this year, a special organization-Chuanmingtang Product Selection Committee was set up. This organization is composed of front-line representatives of shop assistants, store managers, purchasing teams, operation teams, promotion teams, e-commerce departments and finance departments. It evaluates and scores products that need to be introduced from every dimension, and * * * votes on every single product introduced. This is an initiative of Chuanmingtang to strengthen supply chain management, and make decisions through mechanisms and systems, which will greatly improve the chances of successful introduction of Sichuan goods and reduce costs. " Liu Bing introduced the mechanism of introducing new products to Chuanmingtang.

So, is there any standard for Sichuan goods enterprises to refer to when choosing Sichuan goods?

of course, that's the principle of "five stresses and four beauties".

a chain platform with sales of Sichuan goods of 1 billion yuan was established in 2116. A "Sichuan on the tip of the tongue" that can move around the world. A chain platform of Sichuan goods with the vision of "Sichuan flavor | global fragrance". An authentic Sichuan cargo platform that combines Sichuan wine, Sichuan tea, Sichuan food and Sichuan food. A platform where dozens of stores focus on selling famous Sichuan goods. A group of "four-owned" Sichuan cargo porters struggle to pursue their dreams. A person who practices "selling famous goods, doing famous things and being famous people". A chain platform with mature business model and global expansion through strict joining mode.

Chuanmingtang | Chuanban Flagship Store, Chaoyang District, Beijing

Commodity Department, No.312 Longzhaoshu Road, xiaohongmen, Chaoyang District, Beijing

Chuanmingtang | Hualian Flagship Store, Gongyi Xiqiao, Fengtai District, Beijing

Chuanmingtang | Jinyuan Lotus Shop, Haidian District, Beijing

C-16, Floor 1, Century Jinyuan, No.1 Yuanda Road, Haidian District, Beijing. Jianguo Store, Dongcheng District, Beijing

Beijing Chuanjingban Guest House, No.5 Gongyuan Headline, Dongcheng District, Beijing

Chuanmingtang | Sichuan Building Store, Xicheng District, Beijing

Chuanmingtang | Cuiwei Store, Gongzhufen, Haidian District, Beijing

Sichuan Specialty Counter, Floor B, Cuiwei Building, Fuxing Road, Haidian District, Beijing | Gongzhufen Urban and Rural Store, Haidian District, Beijing

Chuanmingtang, 1st floor, Urban and Rural Supermarket, No.23 Fuxing Road, Haidian District, Beijing

Chuanmingtang, 1st floor, ganjiakou Building, Sanlihe Road, Haidian District, Beijing

Chuanmingtang, Yizhuang Hualian Store, Daxing District, Beijing

Chuanmingtang | Chuanmingtang Shuntianfu Specialty Store in Xicheng District, Beijing

Chuanmingtang | Xiaojiahe Hualian Specialty Store in Haidian District, Beijing

Chuanmingtang in B1-12, Beijing Hualian in Longbei Village, Haidian District, Beijing | Hualian Store in Tongcheng Street, Changping District, Beijing

Chuanmingtang in B1, Yuzhi East Road, Changping District, Beijing

Chuanmingtang | Shangdi Hualian Store in Haidian District, Beijing

hualian department store B1-16/17, Agricultural University South Road, Haidian District, Beijing

Chuanmingtang | Tiantongyuan Hualian Store in Changping District, Beijing

Chuanmingtang | Fangzhuang Specialty Store in Fengtai District, Beijing

Floor 1, Beijing Fangzhuang Shopping Center, Pufang Road, Fengtai District, Beijing