Marketing Strategy of 2117 Liquor Entertaining Banquet

It has become a common habit in China to invite students to attend college entrance examinations, with as few as two or three tables and as many as dozens of tables in each family. The Entertaining Banquet has become an important part of liquor consumption by individuals, which plays a very important role. Below, I have compiled some marketing strategies for the liquor graduation banquet, for your reading and communication only ~

1 Selection: It is necessary to celebrate, but also to have noodles

The graduation banquet (teacher-thanking banquet) is a festive occasion. At the same time, many relatives, friends and teachers will gather at the banquet. From the parents' point of view, these people are at the peak of their careers. Therefore, the school banquet (Teacher Xie Banquet) is a banquet that gathers all classes, and the choice of wine will reflect the taste, identity and sincerity of the host. Therefore, besides celebrating, a liquor with a long history of development, unique brand value and brand culture is more expressive and charming.

Of course, the grade of wine should be in line with the banquet grade, and the price should also be in line with the economic ability and budget of the host of the banquet. According to the new situation of the banquet, white wine, red wine or wine and soft drinks, especially white wine, will be prepared at the banquet, which will fully reflect the sincerity of the host of the banquet.

therefore, the selection of products must follow the following principles to be quickly accepted: festive, both the name and the packaging color should reflect this feature; With face, national first-line liquor brands or local mass consumer brands can achieve this; Cost-effective, the product price should be mid-range, mainly from RMB 111 to 311 yuan.

Some dealers also said that in the special period of graduation season, customized product pairs are also a good choice, which can meet the various specialized needs of banquet hosts, and besides the quantity, the profits are also more considerable.

2 teams: part-time-oriented, full-time fine services

For a graduation season with only one month's life cycle, we should ensure that part-time jobs are the mainstay, and the original full-time staff should do all kinds of background management, documentary confirmation and fine services. Therefore, the cells of Huoluo in the whole team should be part-time workers, but how to play its role in the case of short-term training or even no training is the key. It is explained by several key figures:

First, the monitor is the best way to enter the thank-you banquet and graduation banquet. As the organizer of class activities, the monitor will sell the wine on the table after winning the monitor, but it should be noted that the thank-you banquet and graduation banquet are self-raised by students, so we should try our best to make profits.

second, the school league organization, as the soul organization of the school's student activities, has gathered the most appealing students in the school from the school to the college (department) level. As long as the policies are appropriate, this network can operate quickly.

Third, ordinary graduates, like Lang Pai Tequ, seize students with superior resources, and by virtue of their popularity among parents, in the name of social practice, it is easy to sell alcohol to their parents.

3 channels: revitalize hotels and build banquet alliances

In general, when parents decide to hold a school banquet (teacher's banquet), they always choose hotels first and then buy wine. However, due to the long-term mindset that wine in hotels is more expensive than that in supermarkets, it is difficult to sell wine into the banquet in hotels. This is also the place where dealers are distressed, so revitalizing the hotel must have a clever plan of grounding gas.

From the point of view of practice and theory, it is the most operational for dealers to build a platform like banquet alliance. Choose a cigarette and liquor store and distributor with catering channels in a region as the alliance object, and create an atmosphere by stacking the main banquet products, displaying shelves, leaflets, electronic display advertisements, exhibition stands, posters and other aspects in their stores.

first attract attention, and then improve the transaction rate through more than daily promotion. Sun Jinghui, general manager of Harbin Guohui Old Industry, said that in addition to buying and giving promotions, it should also be added to provide graduation trips after reaching a certain amount.

4 spread:? Internet plus? Help promote

Through traditional TV and newspaper advertisements, it is difficult to attract consumers' attention because people no longer rely on these platforms to receive information, and the cost is too high, which is not suitable for short-term consumption. This time is the best time to play the role of the media.

wechat: outside the examination room, in cigarette and liquor shops, supermarkets, residential areas and other places, part-time workers aim at parents to promote WeChat official account, and increase their attention by paying attention to wine tasting, coupons, discount cards, etc. Wechat WeChat official account should spread information well, and even collect preferential information of different hotels in the area to provide it to parents. ;